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Principles of Marketing – Chapter 2: Marketing Strategy | Philip Kotler

20,579 views

The Marketing Strategist

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English (UK)

Speech Time:

95%
  • 13:18 / 13:56

Speech Rate:

  • 120 wpm - Conversational

Category:

  • Education

Tags :

Intro:

Special thanks to The Free Dictionary for providing us with the information used in this web page

Video Vocabulary

reviewing

/rəˈvyo͞o/

reviewing
verb

To formally examine something in the military.

research

/ˈrēˌsərCH/

research
noun verb

systematic investigation into and study of materials and sources. investigate systematically.

describe

/dəˈskrīb/

describe
verb

give detailed account in words of.

functional

/ˈfəNG(k)SH(ə)n(ə)l/

functional
adjective

Useful; not just for decoration.

maintaining

/mānˈtān/

maintaining
verb

To keep (machine) working by checking, repairing.

business

/ˈbiznəs/

business
noun

A company formed for making profit.

welcome - welcome

/ˈwelkəm/

welcome
adjective exclamation noun verb

Being what was wanted or needed. used to greet someone in polite or friendly way. Friendly greeting to someone who has arrived. To accept or receive something happily and gladly.

managing

/ˈmanijiNG/

managing
adjective verb

having executive or supervisory control or authority. To survive hardships and difficulties; to cope.

increasing

/iNGˈkrēsēNG/

increasing
adjective verb

becoming greater in size. To make or become larger in size or amount.

partnering

/ˈpärtnər/

partnering
verb

be partner of.

developing

/dəˈveləpiNG/

developing
adjective verb

growing and becoming more mature or elaborate. To grow bigger, more complex, or more advanced.

engagement

/inˈɡājmənt/

engagement
noun

Fight between opposing military forces in a war.

promotions

/prəˈmōSH(ə)n/

promotions
noun other

publicizing of product etc.. Movement to a higher position or rank in a company.

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