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Principles of Marketing – Chapter 10: Pricing I Philip Kotler

6,363 views

Intro:

Special thanks to The Free Dictionary for providing us with the information used in this web page

Video Vocabulary

/ɡet/

getting
verb

To understand something being said or read.

welcome - welcome

/ˈwelkəm/

welcome
adjective exclamation noun verb

Being what was wanted or needed. used to greet someone in polite or friendly way. Friendly greeting to someone who has arrived. To greet someone who has just arrived.

/ˈsirēəs/

serious
adjective

Giving something great energy or sincerity.

produces
verb

To manufacture something using machines.

/prīs/

pricing
verb

To determine or set the cost of something.

/CHärjd/

charged
adjective verb

having electric charge. To run quickly toward someone to attack them.

/īˈden(t)əˌfī/

identify
verb

establish identity of.

/ˈstradəjē/

strategy
noun other

Careful plan or method for achieving a goal. Branch of military dealing with command.

/imˈpôrtns/

importance
noun

Being important; having a big effect on.

/sə(ɡ)ˈjest/

suggests
verb

put forward for consideration.

/ˈCHalənj/

challenge
noun verb

invitation to compete/fight. invite to join in contest.

/iNGˈkrēsēNG/

increasing
adjective verb

becoming greater in size. To make or become larger in size or amount.

/CHānj/

changing
verb

To go from one train, bus, etc. and go to another.

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