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Nike Brand Strategy: Emotional Branding using the Story of Heroism

30,379 views

Graeme Newell

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English (US)

Speech Time:

93%
  • 3:57 / 4:14

Speech Rate:

  • 125 wpm - Conversational

Category:

  • People & Blogs

Tags :

Intro:

Special thanks to The Free Dictionary for providing us with the information used in this web page

Video Vocabulary

borders

/ˈbôrdər/

borders
noun other verb

line separating two areas. Lines separating one country, state from another. To form the edge of (road, etc.).

incredible

/inˈkredəb(ə)l/

incredible
adjective

Really good; amazing; great.

supposed

/səˈpōzd/

supposed
adjective verb

generally assumed or believed to be case, but not necessarily. To imagine or guess what might happen.

struggle

/ˈstrəɡəl/

struggle
noun verb

Strong efforts made to do something difficult. To try very hard to do something difficult.

crosses

/krôs/

crosses
noun other verb

shape formed by two intersecting lines. Animals/plants resulting from combining two breeds. To go from one side of something to the other.

wonderful

/ˈwəndərfəl/

wonderful
adjective

inspiring delight or admiration.

external

/ikˈstərnl/

external
adjective noun

Coming from the outside. outward features.

archetype

/ˈärkəˌtīp/

archetype
noun

very typical example of certain person or thing.

internal

/inˈtərnl/

internal
adjective noun

Within or inside; interior; not external. inner parts.

between

/bəˈtwēn/

between
adverb preposition

in space separating things. From one person, thing, or place, to another.

emotion

/əˈmōSH(ə)n/

emotion
noun

A feeling such as sadness, anger or love.

variation

/ˌverēˈāSH(ə)n/

variation
noun

change or slight difference in condition, amount, or level.

stories

/ˈstôrē/

stories
noun other

account of imaginary or real people. Few of many floors or levels in a building.

classics

/ˈklasik/

classics
noun other

established work of art. Studies of the literature of ancient Greece and Rome.

football

/ˈfo͝otˌbôl/

football
noun

Round ball kicked by people playing soccer.

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