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Best Emotional Branding: Negative Advertising and the Power of Contempt

18,566 views

Graeme Newell

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English (US)

Speech Time:

93%
  • 3:48 / 4:04

Speech Rate:

  • 144 wpm - Conversational

Category:

  • People & Blogs

Tags :

Intro:

Special thanks to The Free Dictionary for providing us with the information used in this web page

Video Vocabulary

kidding

/ˈkidiNG/

kidding
adjective noun verb

playfully deceptive. playfulness. To make fun of someone in a gentle way; to tease.

snowboard

/ˈsnōbôrd/

snowboard
noun verb

board resembling short, broad ski. slide downhill on snowboard.

striving

/strīv/

striving
noun verb

Effortful attempt to attain a goal. To work hard/make effort to achieve something.

showing

/ˈSHōiNG/

showing
noun verb

Occasion when something can be seen, e.g. a movie. To explain or teach how something is done.

exchange

/iksˈCHānj/

exchange
noun verb

Place where things or services are exchanged. To give things of similar value to each other.

graduate
graduate
adjective noun verb

relating to graduate school education. Someone who has a degree from a school, university. To get a degree from school, college, university.

aeronautics

/ˌerəˈnôdiks/

aeronautics
noun

science or practice of building or flying aircraft.

aimlessly

/ˈāmləslē/

aimlessly
adverb

without purpose or direction.

demeaning

/diˈmēniNG/

demeaning
adjective verb

causing someone to lose their dignity and respect of others. To make people lose respect for; insult.

satisfying

/ˈsadəsˌfīiNG/

satisfying
adjective verb

giving fulfilment or pleasure associated with this. To make someone happy because they got their wish.

decided

/dəˈsīdəd/

decided
adjective verb

definite. To make a choice about; choose after thinking.

entertaining

/ˌen(t)ərˈtāniNG/

entertaining
adjective verb

Providing amusement (e.g. by singing, dancing). To provide amusement (e.g. by singing, dancing).

delivers

/dəˈlivər/

delivers
verb

To save someone from a problem or crisis.

someone

/ˈsəmˌwən/

someone
pronoun

unknown or unspecified person.

actually

/ˈak(t)SH(o͞o)əlē/

actually
adverb

as truth or facts.

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