what's up you guys jason wardrop here
and in today's video i'm going to break
down how to run facebook ads for your
digital marketing agency and this is a
question i get asked all the time um
agency owners will come to me like hey
jason i want to run facebook ads and
i'll usually say hey hold on wait until
you're at least ten thousand dollars per
month before you actually start running
facebook ads and the reason why i tell
them that is because it usually if
you're not at ten thousand dollars per
month or more you don't have clarity on
what your court is and you don't have
clarity on who your ideal target
audience is but once you kind of get
those off those together and you're
starting to get some revenue into
business facebook ads is a great tool to
go through and scale the number of leads
and appointments and sales that you're
getting to scroll your business that
much more
however i understand with kind of this
new model of building a digital
marketing agency leveraging software as
a service kind of like what i've been
talking about here on the channel for
last several months if you guys are
unsure on how all that works i've got a
free training down below in the
descriptions as well as in the top
comment um but lots of times what we're
doing is we're charging two to three
hundred dollars per month instead of the
traditional fifteen hundred to two
thousand dollars per month and so at two
thousand dollars per month all it takes
is five clients to get to ten thousand
dollars per month whereas at two hundred
dollars per month it takes significantly
more clients to get there right
so you get to a point in your business
where you're like
i've got my ideal target audience nailed
down i know what they want
but just you just need more volume you
need more leads and appointments to be
able to get you to that point so
facebook ads is a great tool to go
through and do that so what i'm going to
do here is i'm going to draw out kind of
the strategy and then i'm going to jump
onto my computer and actually show you
guys the exact sales funnel the landing
page like everything of how to go
through and run facebook ads for your
own marketing agency okay so what we're
going to do here
is we're going to start out with a
facebook ad
and we are sending somebody to an opt-in
page all right now truth is you can use
facebook lead formats or just use a
facebook ad to a simple landing page the
whole idea and the goal here is to
collect someone's contact information we
want to start building an email list
right you probably heard that a million
times that the money is in the list but
that is 100 dead on you need to be going
through growing that database growing
that email list and if you've been doing
this business for a little while now and
you have not been focusing on that you
need to stop right now and put all your
attention and focus into building your
email list
now here's the deal you might be
thinking okay who do we target with our
facebook ads
well the easiest low-hanging fruit is
setting up facebook retargeting ads okay
so what is a retarding ad who are we
targeting with that audience we are
going to be targeting anyone who has
visited our website so we need to make
sure we have the facebook pixel onto our
website it's a simple copy and paste
i've got videos on that as well right
here on the channel
we've got a customer list so if you have
any existing database of prior leads or
customers we want to upload that
database into facebook as well as this
audience is actually a goldmine that a
lot of people don't talk about anyone
who is engaged with your facebook
business page like to post comment on a
post like your facebook page follow your
page whatever it is and so what we're
going to do is we're going to actually
clump
all those audiences in together because
if you're just starting out
more than likely
not any one of those audiences is that
big right so we want to kind of put them
all together so we get a bigger audience
to go through and target with our
facebook ads because as we're starting
out what we want to do
is start out on a small budget of just
10 to 25 per day all right and if you're
looking at that and like jason 10 bucks
a day over the course of 30 days that's
300 for the month i don't know if i can
afford that which is fine you just stick
to organic strategies like i've talked
about earlier
but then also
if something's not working like if this
campaign is not generating leads if it's
not getting sales it's not getting
booked appointments you just shut it off
right you don't let it go for an entire
30 days you let it go for five to six
days if it's working let it keep running
if it's not working you shut it off and
you start a new campaign it's as simple
as that right
so here's the deal
what are we offering on this opt-in page
to collect that person's contact
information
what's worked amazingly well for me in
the past
is templates so let's write this right
here
templates so what kind of templates well
i've offered facebook ad templates email
and sms follow-up templates landing page
templates and the cool thing about this
is it's a quick tangible downloadable um
asset that they can go through and get
just by putting in their email address
all right and this also kind of is a
bridge to the next step in the funnel of
the next step of what we're gonna offer
them because let's say i i worked with
real estate agents and let's say i'm
offering the best three facebook ads for
real estate agents and i'm gonna give
you the copy and paste templates just
put in your email address they put in
their email well now they need to know
how to go through and set up that
facebook app right and then once the
facebook ads set up they need to know
how to follow up with that lead and then
they know how to know how to convert
that lead into an actual booked
appointment and then to a closed deal so
you can go through and just solve the
next problem okay so um like i said i
like templates i'm going to show you
guys my exact landing page template here
in just a second um that you guys can
get and that i actually go through and
show members inside of my partner
program how to go through and clone this
exact funnel we actually had troy in our
group just yesterday posted in the group
and he leveraged this exact funnel that
i'm showing you guys right here and just
yesterday made over twelve hundred
dollars in just a single day and he
didn't wasn't using any facebook ads
it's all organic strategies so imagine
if he was to put some facebook ads on it
and accelerate the sales a little bit
more what that would be able to do for
him right
and so anyway after they opt in what
we're gonna do is we're gonna send them
to some type of low ticket
digital product okay so low ticket is uh
somewhere anything between four or seven
to forty seven dollars okay so this is
more of an impulse buy so like for
example they're like hey here's the
facebook ad templates for realtors the
next page hey here's how to go through
step-by-step training how to actually
run these facebook ads right and i'm
going to show you guys the sales funnel
here in just a second
and then um one let's say they go
through and buy this for let's say seven
bucks 37 47 whatever their price point
is what i like to do is have what's
called an order form bump ofb right
there okay so it's basically you guys
have seen it when you're going through
and checking out on a specific product
um you can go through and say hey i'm
putting my credit card details oh yeah
that's nice little um add-on that i want
to go through and add to my order right
and so you just check that box and it's
usually something between 27 to 47
in addition to whatever that core
product was right so it's just basically
like honestly once i discover the order
form bump it's the the easiest thing to
go through and make more money with your
sales funnels okay
now what we do after this
is take them to
an annual
i don't make that big enough right there
upsell page because here's the thing
what we're going to do we're going to
say hey look here's the templates
download those here's the step-by-step
digital training how to go through and
set all the stuff up oh by the way
you're gonna need software how about we
just give you an entire year's worth of
software it's normally 100 or 200 or 300
bucks whatever you're charging and
actually you can upgrade to an annual
plan today right now for just 497
dollars if you go through and click this
button right here right now right so
then we go through and we have a
potential 497 upsell
selling a year in advance of the
software
and then from here we're taking them
to an order confirmation page okay
which
this is a
extremely powerful concept that a lot of
people don't leverage a lot of people on
their confirmation page
just deliver whatever products they just
sold them what you want to do however
something else you can do right here if
we're running a digital marketing agency
we want to really scale our facebook ads
because we want to go through and make
the most
get the most lifetime value out of each
customer is we want to offer
to book a call
on this confirmation page so what are we
doing on this call on this call we're
first going to check and make sure they
got everything that we promised
everything that they bought right
second we're going to want to make sure
they actually signed up for a an account
to the software if they have not done
that yet because that's another way you
can go through and create recurring
income with your digital marketing
agency and then third you want to kind
of see where they're at hey you know you
just want to go through and do this
yourself or would you like someone on
our team to kind of go through and just
take care of all this for you so you can
focus on what you do best um you know
working with the leads and closing deals
right and then you just kind of feel it
out and maybe you go through and upsell
them on a higher end service and this is
the power of leveraging software that
i've been talking about for months right
here on the channel because if you're
doing kind of the traditional digital
marketing agency model charging 1500 to
2 000 per month yes it's easier to get
to 10 000 per month because you only
need five to six clients yet most of you
guys know keeping those clients long
term is actually a lot more difficult
and then if a 2 000 per month client
cancels
you're going from 2 000 to zero
right whereas leveraging the software
model if you're charging like for this
done for you service and they cancel but
they're still on your software they go
from whatever you're charging down to
200 or 300 per month because they want
to keep the software because they need
it right they've got their crm they've
got their landing pages websites their
follow-up funnels everything is in there
and so they don't want to cancel that so
they're going to keep that even if they
cancel your full service okay
now
here is uh one of the things that most
people forget but this is probably the
most profitable part of this whole sales
funnel and that is because we've got
their their email address right here
with this opt-in
we can send follow-up emails okay so we
have a drip sequence and what i like to
do is every single monday just kind of
start out the week i send out an email
to my list and this is going to be a
case study email
okay so i'm going to say something like
hey meet joe or meet um susan or me john
or whoever it is and this person got you
know 12 leads in the last 12 hours or
whatever the case study is and i'll talk
about you know before they were
struggling they were you know they
couldn't they couldn't get exclusive
leads or this this and that and then
they went through this training and now
this is the end result right and then if
you guys want to get the same exact
training plus the templates plus all
this good stuff go back just click here
and we're just sending them back into
this exact sales funnel we're not having
to go through and create more products
or do anything crazy we're sending that
through that exact same sales funnel and
then what i do
is typically for the next eight to
twelve weeks
every monday or once a week i am sending
them a new case study email to get them
coming back into my sales funnel okay
and then these low ticket digital
products plus the software that's giving
massive value or building credibility
trust and rapport and then after this 8
to 12 weeks is up then we can even send
emails and just say hey just book a call
like just forget about the low ticket
digital product sales funnel let's just
get on a call see how you can help you
because some people they don't want to
go through step-by-step video training
they're just they're too busy they're
already successful they just don't want
to do that so like i just want to get on
a call with somebody and just get this
figured out right now okay so that's
actually going through and and solving a
pain point for a whole different
demographic of people on your email list
so let me just jump on my computer and
show you guys these exact templates
templates that i've actually personally
used in my business the templates that
people are actually using inside of our
agency partner program so let me just
jump over there real quick all right so
here we are this is a landing page i ran
for a really long time and you guys can
see this is very basic very simple right
this is like a headline sub headline
call to action and that's a little
social proof and other than that is very
bland very simple but it worked
amazingly well i also have another one
just like this with um email templates
follow-up email templates so my
demographic for my digital marketing
agency was real estate agents so you can
see right here
100 free facebook ad template download
get instant access to our real estate
facebook ad templates realtors using
these facebook ad templates are
generating leads for a dollar 23 cents
per lead on average download now they
put in their name their email download
and then we send off um the download to
their email right then after this kind
of like that next step the low ticket
digital products where we can take them
is a sales funnel
gotta come back reload right here to a
sales funnel just simple one like this
so we've got attention and then you can
go through and fill in whatever industry
or niche you're going after so i say
attention real estate professionals
chiropractors dentists um hair stylist
whatever you're going after how to get
unlimited free leads and sales from
social media right and more than likely
you'd want up here in the header as well
this is just a demo page right here but
you want to say hey we just congrats we
just sent off the facebook ad templates
to your email but quick check this out
right now right and so he goes through
how to get unlimited free leads and
sales we've got a little um video sales
letter right here talking about this
offer
seven bucks like i was talking about
it's a low ticket it's more of an
impulse buy seven bucks no one's going
to really break the bank to go through
and pay seven bucks for more additional
training right here and so we've got all
this whole sales page already completely
done for you and the cool thing is i've
already got all the white label training
already done for you as well um and
that's what members inside of my partner
program are actually going through and
using okay so anyway um this is kind of
the funnel and they click on this right
here they have a two-step order form put
in their contact information again you
can see we're asking for a little bit
more information their phone number as
well
now the next one we have the billing
details plus the one click or the order
form bump right there and then after
they go through and get this digital
training
then we send them to like i was telling
you guys a little bit earlier the annual
upgrade okay so you can see this video
says you know congratulations on your
purchase of the social lead secrets
master class hey you're going to need
some software um this software is
typically 200 per month but you can
actually get it today for just one
purchase of 4.97 you're never going to
see this again blah blah blah do you
want it or not yes upgrade my order or
no thanks i'd rather pay you know more
money down the road all right um so guys
this is kind of the the sales funnel
like i said uh troy and our group he
literally made over 1200 just yesterday
doing this and leveraging this exact
sales funnel um so this stuff works this
is exactly what i've used time and time
again for my own marketing agency
combining digital products on the front
end
software for kind of like that low
ticket monthly recurring low ticket i'm
talking like two to three hundred
dollars per month and then be able to
offer your done-for-you services on top
of that to be able to stack the value
stack the revenue and just have that
consistency in your agency all right
so anyway guys i hope this video was
helpful if it was go ahead smash that
like button if you guys want more of
like a step-by-step how to set up the
facebook pixel the custom audiences the
facebook custom conversions and all that
stuff just let me know down in the
comments i can go through and make that
video i've already got dozens of videos
on this channel of how to go through and
set up the different facebook
campaigns step by step so i kind of
figured i'd just show more of the
overall strategy here of what we're
trying to do and the cool thing is is on
these low ticket digital products you
can scale these extremely fast okay
because if you get a profitable sales
funnel and it doesn't cost you any more
money to sell
one
or a hundred of the same digital product
to go through and scale this to like 100
sales in a week you can easily do that
because it's just all digital goods that
you're delivering right
and then at the end of the day you can
book more people on your calendar you
can upgrade more people and it's just it
just works right so anyway guys um i
hope that i hope that was helpful if you
guys are brand new here make sure you
subscribe hit that notification bell we
are almost to 100 000 subscribers so i'm
super pumped about that um we're almost
there i'll have to do something cool and
special for you guys once we hit that
100k and um thank you so much for
joining here and watching this to the
end and with that said i will see you
guys in the next video