so, there's a new job everyone wants in town.
Well maybe just millennials and kids from Generation Z and that's the youtuber.
Some large creators are ambiguous at telling us how much they make while others show us
their analytics.
Something I rarely see is smaller creators talking about how much they make.
So, today I'm going to fill you in.
Now, I'm a small creator.
I've been on youtube for almost two years.
This September marks my second year.
I have over 3.5 thousand subscribers during the filming of this video.
Let me tell you right now that subscriber count doesn't matter in how much you make.
It's all about the views.
So, how YouTube works is that every time you reach the one hundred dollar threshold they
send you that one hundred dollars.
These are my social blade stats and yes I am in a network.
I'm in it for copyright purposes and fair use purposes, but I'm going to be talking
about it like I'm not in a network due to the fact most small youtubers aren't in networks.
So, keep in mind these numbers.
These numbers are how many views I get on a daily for all of my videos.
So, estimated monthly earnings $6-$94.
They have it about right because they're range is so huge.
Okay we're going to jump into my youtube analytics here.
So, in the last 28 days I earned $25.95.
So, when we look at all my public videos we see that the ad revenue correlates to how
much each video has views.
Once we switch to lifetime views we see that over my almost 2 years on youtube I've made
about $350.
Majority of that money coming from my highest viewed video, What is Operant conditioning.
Okay now wait a minute.
If this video is my 2nd most viewed video why isn't it the video in 2nd place that's
making me the most money?
So, I'm an education and vlog based channel.
Someone that does a beauty channel and talks about make up might make more than me.
Let me explain that right now.
Let's pretend you're the advertiser.
Let's pretend you want to sell make up, and say you want to create an ad.
If you want to advertise your make up line on youtube, you go to something called google
adwords.
Let's get specific and say you want to sell your new brown lipstick.
You create this ad by thinking of keywords that people would search for in order to find
your brown lipstick.
For example, you can use keywords such as brown lipstick obviously, lipstick, make up,
and so forth.
So, when someone looks up how to put on lipstick.
Your ad may pop up in that video, but you will only get charged if the individual clicks
on that ad.
Each those words or phrases have different costs per click.
Thus different creators get paid differently depending on what kinds of ads are presented
on their content.
Let's actually search brown lipstick.
Brown lipstick has 10 thousand to 100 thousand average monthly searches, and competition
is high meaning that a lot of advertisers are using that key word in their ads.
The suggested bid is $1.03.
So, every time someone clicks your ad you're charged $1.03 and you're thinking hey that's
not that much but actually it is when you want more people to click that ad, and sometimes
when they click that ad they don't actually buy your product.
Okay so, let's compare that to someone like operant conditioning which is the highest
viewed video that I have.
Same amount of searches 10 thousand to 100 thousand, but the competition is low meaning
that not many advertisers want to advertise on the word operant conditioning.
Why would they?
What can you sell with operant conditioning?
22 cents per click which means I get less money on my videos compared to brown lipstick.
If you want to see more of this, give this video a thumbs up and maybe I'll make more.
I will see you guys next time.
Stay psyched.