the day has finally come January 6 2020
official established launch date of
first apply coffee that is today if
you're watching this as soon as it goes
life first to play coffe calm get your
coffee
we're going to talk a lot more about
this coffee and about actually launching
and everything that went into launching
this coffee company but let's just say
it's been about a year in the making and
I'm so happy we're finally launching
towards the end of 2018 a thought popped
into the back my head just like that'd
be really cool to start a coffee company
you've been trying all these different
coffees my wife and I have been trying
to find like really really good coffee
we wanted something consistent that we
could dream that we really liked
so in 2019 when I solidified the idea to
go ahead and start the coffee company I
went around from roaster to roaster to
roaster to roaster emailing people in
Portland Oregon getting coffee from them
emailing people in Austin Texas getting
coffee from them anywhere that you can
think of that roast coffee
I've ordered it I've tried it most of it
wasn't really all that great maybe it
was okay some of it was really bad and
let's hold that thought as we go back in
time to experience where this journey
all began with receiving and sampling a
patch of not-so-great coffee from the
first brochure ever contacted alright so
it is currently one day February 18th
539 p.m. just got home from work and got
a package in the mail and this is the
coffee I don't know what I'm gonna be
releasing this video that's why I said
the date and the time because I don't
plan to announce that starting the
coffee company just yet now in the
middle of February I have because we
probably launched it until May or I
don't know we have a light roast here
from the roaster we have a medium roast
here and then we have a medium dark
roast here exclusively for force night
what isn't that nice and then print that
out to give my predictions I think the
medium coffee the medium dark roast I
mean is going to be my favorite but the
medium roast may
creep up on it and unless this light
roast is amazing like light roast
normally isn't my thing I like it a
little bit on the darker side that's why
I think medium dark is gonna be my
favorite but light roast I'm excited to
try that as well so start so this is a
first
documenting the journey of starting my
very first product based business and
that my friends is the look of
disappointment the coffee was just not
good the light roast was bad the medium
roast is bad and the medium dark roast
was bad and as we continue to try more
Roasters we kept getting the same result
disappointment in a bad coffee so I I
took a bit of a break I took a bit of a
break dozen 19 I thought maybe now is
not the right time we couldn't find the
best coffee oh no it was kind of a
defeating feeling but once I finally got
my act together I was like why don't I
just look it look towards local roaster
so I started looking at local Roasters
here and in the state of Virginia and
whatnot after a lot of research we found
a roaster to roast our coffee our blend
here that you have in front of us which
is the only blend that first fly coffee
sells right now and that's that started
it all
it all started off from figuring out a
name to getting a logo design for that
name from bouncing around from name to
name actually getting a logo design for
a particular name that I thought was
gonna work out but it ended up not I
settled on a first supply coffee I went
ahead and actually designed this logo
myself and the reason being is just
because I I figured that there weren't
many designers you know after getting
that other logo design they didn't
really capture exactly how I wanted it
to be they didn't capture what I was
describing it was just like an okay logo
not the bachelor logo designer maybe I
was bad at communicating but I just
needed perfection there because the name
first supply it means a great deal you
can read a little bit more about it on
the website but basically first supply
dates back all the way to 1607 to my
ancestry there's an ancestor of mine his
name was Thomas Savage he was thirteen
year old
hopped on the John and Francis ship
which was the first supply ship to come
over to America for Jamestown for the
colonists for the settlers and that's
where the name comes from first supply
like I said there's more information on
Thomas average of his story how he meant
to live with the Native Americans how
was the interpreter let's just say his
ability to communicate between the
Native Americans and the English
settlers that was key to survival of the
settlement and I don't know if I've
expressed this a lot on the channel but
something I do really like is history
especially my own history my local
history and considering this right there
in Jamestown Virginia while I'm here
Virginia Beach Virginia
it just really meant a great deal to me
so I'm gonna make sure everything
everything was in my hands I needed it
done right so I designed the logo I
designed the website you know what let's
dive into the whole design of the
website because that was a doozy I did a
lot of research trying to find a
template that I figured was appropriate
I look for for Shopify templates for all
these different templates on theme
forest anything that I could find that
was template that was already done that
maybe I can make a few tweaks in the
code but everything was already there
and laid out I looked for and I couldn't
find it I couldn't like I said this
means a great deal to me and I wasn't
gonna just settle for mediocrity when it
comes to this so I just had to do a
little bit of research on how I should
go about designing my own website I was
thinking about just open up via skoda
going full-custom but i knew what i
wanted to do was import it into Shopify
and I didn't really care to dive into
liquid and all that entailed it look it
just seemed a little bit daunting and I
didn't want to focus while I was very
excited for designing the website and
doing all of that I wanted to make sure
that it was a set up website for the
business more than just a project of
building a website like I code for fun
on my own projects this wasn't one of
those that I just want to code for fun
this was one that needed to be done for
this I hope that makes it so what i did
was i think i contacted y'all i think i
was talking to you all about you know
kind of the best back in yeah I mean I
was considering WooCommerce Shopify all
of that for the business logic side of
things so I didn't have to
custom code all that just want to focus
on the front end and then someone said
something about web flow so long story
short I ended up using web flow to
design the front end of my website I
know what I wanted I wanted the homepage
to display the coffee this coffee bag
right here and then right next to it
give a little bit of information on the
coffee just kind of hey this is a new
product
single product is what we're selling
right now right when you come to the
website that's what you see it's no
confusing like oh there's a picture here
about I don't know what there's a little
bit information here about I don't know
what I just I mean y'all take a look I
think it looks pretty nice and then a
little bit more information about the
coffee a little bit more information
about us and the history of the story of
the named story of us when I say us my
wife and I and then the coffee club
now that is coming soon the coffee club
is a subscription basically a
subscription for coffee that we don't
have to worry about ordering it every
single time you want coffee you can say
hey I want two bags every two weeks two
bags a month one bag a month whatever it
may be you let me know what date you
want it how many you want it how often
you want it and then we'll send it to
you I also went on to create the product
page for the website within web flow my
initial idea here's the thing my initial
idea was to go in web flow was just
going to be the front page that's gonna
take the front page I was going to throw
it on Shopify and then that would be the
front page and then when I clicked on
coffee which is a basically you know
shop or products it'll take you over to
a Shopify generated product page so I
don't you know do a little bit of
customization and Shopify for the
product page but it was going to be
fairly basic it was going to be created
in Shopify but the thing it it actually
ended up being easier for me to just
create it in web flow and what I did was
I used you désolée I both believe it's
pronounced that way to generate a
Shopify theme out of my web flow
template in order to import it to
Shopify now that process was a little
bit more difficult than I thought it was
initially going to be initially you know
I thought you know I'm making a web flow
they took that sure they took all the
logic from web flow in order to generate
it into liquid in order to import it
into Shopify
had to do quite a bit of work when it
came to pal everything was set up how
everything was set up with the forms
with the carts with the product page
with the navigation menu and all of
those need to have a proper attributes I
needed to test it out and the main theme
really the only way to test it out was
to change the attribute export it from
web flow import it to you destiny
exporter from you désolée import it the
Shopify test it on Shopify and then keep
doing that again and again and again and
again until we have what you see on
first apply coffee calm right now there
are a few little kinks that I have yet
to figure out how to work out but and
for the most part those are low priority
everything that was mandatory or high
priority set by myself are done websites
and good to go so you can start
purchasing your really good coffee I'd
love to hear your feedback critical or
compliments of what you think of the
website design so now everything set up
I've got my roaster I've designed my
logo I sent the logo over to the roaster
we created an ice stamp to put on these
bags and I designed and developed the
website I also want to include just just
for records sake the very first time I
went to pick up these you see six but
eight bags of the very first batch of
first applied coffee this is it about to
think of the first water a coffee not
for not for customers but for me for
photos for the website
the god I got it first of my coffee
right this is the first ever first apply
coffee let me take out the important
details so this is it right here the
first eight bags the first of my coffee
ever now let's talk a little bit more
about the coffee so first play coffee
this blend is a medium roast tasting
notes of red fruits baker's chocolate
and cola
each bag is 12 ounces of certified
organic beans the blend itself is 50%
Guatemalan 50% Peruvian and roasted
right here in Virginia Beach Virginia
the bags themselves are earth friendly
living at the beach you see a lot of
trash get washed up on the beach and I
don't like to see all that trash get
washed up on the beach so we went with
earth friendly bags it is 60% renewable
plant based resources so we make the
most minimal footprint as possible
oh let's bring this back over again and
every batch is roasted on Tuesdays and
then shipped out thereafter so what that
means is that if you order anything on
or after Tuesday
it'll be roasted the following Tuesday
the reason being is I don't want a bunch
of inventory like this coffee this isn't
this is my coffee this isn't coffee that
would be shipping out to y'all I want
everything to be as fresh as possible so
everything there's going to be roasted
once a week shipped out as soon as
possible thereafter so you're getting
the absolute freshest beans speaking of
which it is 12 ounces of whole beans not
grounded nothing like that whole beans
that is to maintain the freshness
because you know the older it is the
more stale it gets
same thing goes for grounds whole bean
last longer fresh gross delivered right
to your door and that's it so again I
appreciate all of y'all for your support
on youtube if you choose to support me
with the coffee company I appreciate
that as well this month is going to be
an insane month this
here itself is going to be an insane
year I hope all of y'all had a very
wonderful Christmas and a happy new year
and I hope 2020 is going to be an
amazing year for every single one of
y'all and that's
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you
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