After sending over 4 million emails over the last year and getting over a 30
Open rate. I wanted to share with you six email subject lines that work extremely well
And three different categories that I always kind of like to go to whenever i'm sending out an email to my email list
Now for all the haters thinking that email is completely dead and it's all about facebook messenger. Bots or text messages or anything like that
Email today is still the number one driver of revenue for my business
So if you think email's dead
Think again because it still drives massive amounts of revenue for my business
Now before I reveal these subject lines to you guys
If you want my copy and paste email templates
Just drop a comment down below give this video a thumbs up and I will share the link so you guys can get all
Of my copy and paste email templates. These are the templates that work extremely
Well after you capture a lead to follow up with that person
warm them up so you can actually
Book an appointment and get them on a phone call with you now real quick guys
We need to talk about the anatomy of an email
So the subject line the whole point of it is to get someone to open the email
All right. It's not to go through and sell your product or get them on a phone call with you or anything like that
It's just to peak curiosity
So they're actually going to open your email and then once they've opened the email the body of the email is all about selling
The click or let's say you want them to actually respond to you hit reply and respond to you
Then the whole point of all the copy in the body is to get them to hit reply and respond to you
So inside the email body we are not selling anything inside the email subject line
We're not selling anything
Now I just want to stress that you've got to remember these things when you're sending out these emails
Or else you're going to totally miss the mark on your goals. All right with all that stuff aside
Let's get into these actual email subject lines the kind of categories that you want to think about when you're writing your subject lines
Your email copy everything. So the first one is
curiosity right when someone's going through their inbox, they're seeing all the different emails in their inbox you want to be able to peak
Curiosity of getting someone to stop and think. Oh, I wonder what they're going to say inside of this email
So there's two email subject lines that I like a lot when it comes to curiosity
And the first one is it's just super simple and that is quick
question and I actually usually do it in all lower case because it seems like more of a
Personalized email when it's just all lowercase, but just quick question and you guessed it once they actually open the email
It's just a simple basic question that i'm asking and the whole point of this email is typically to get somebody to respond
To the email that i'm sending now, let's say that you're not trying to get somebody to actually respond your email
You're trying to get them to click to your website your blog post your sales page, whatever it might be
Another curiosity email subject line that I like is just a simple question is did you see this?
And a lot of times I actually send this after i've sent an initial email and i've kind of like said hey
This is my facebook ads mini course or something like that
And maybe they didn't open that first email and so i'll resend that specific email to anybody that did not open it
And just say something like did you see this now?
If you think about it kind of going along the whole curiosity play
if you have an email in your inbox from somebody that you know
Hopefully like or trust and they say did you see this? Then? You're probably gonna be like, huh?
What is this that jason's talking about right here? You're going to want to click on it and see what's actually happening
So anyway, the first category is curiosity and we've got the quick question or did you see this?
And then number two is a numbered list now for some reason us humans
we love lists and we don't necessarily want like a
252 long list or something crazy long
We want something short and simple that people can feel like they can actually tackle and manage
So for example one that i've used before in my own business is the best three facebook ads for real estate agents, okay?
It's a list three facebook ads for real estate
It's very specific to what they want specific to a market and people know what to expect once they actually click on that email
Now another example would be something like this video six email subject lines that work, right?
So as soon as they go through and read that they know exactly what they're gonna be getting
They're gonna have like a precise number on okay i'm gonna know six email subject lines that actually work for my business
I can go through and implement
It's probably the exact same reason why you actually clicked on this video right here
And be the same reason why you would click on the email inside of your email inbox
alright
So we've talked about curiosity we talked about the numbered list and this third one is actually my favorite
And it is more of like the avatar
case study
Now the reason why I like this one so much
Is it can kind of play into the logical side of things when you're selling to somebody or educating them?
Or it can also play big time
Into the emotional side of things and if you've done some study on sales and marketing in the past
You know that certain people they like to go through and respond just to the logical side of things and other people they're more
Emotional based right they want to connect with other people just like them and that's why these email subject lines work
so
Well now let's just say for this example. You were looking to find ways to make money online go through and start your own business
And I sent you an email that said how this school teacher
Made their first ten thousand dollars online part time that's gonna super resonate with you, right?
Because they're making ten thousand dollars. They're doing it part-time. They've got a full-time job
They're only have time to do it on the side or let's say that you are a mom
You've got kids your life is crazy
You're busy and let's say I am a fitness instructor, right and I want to go through and help them
Go through and get their nutrition dialed in their fitness style and all that stuff
And I sent an email to this mother of three four kids, whatever it might be and say mother of four
loses 15 pounds in her first 30 days
okay, it really connects and resonates with that person because like man, I am that person and if they could do it I could probably
Do it as well. It gives them specifics of 15 pounds 30 days
And so I really love this avatar case study because it appeals to the logical side of things
as well as the emotional side of things and it gets someone to click and then once you open it up,
You can dive deeper into the whole story of however, whoever that person was that you were talking about how they made it happen
Where they were what the transition looked like and you can really paint a vivid picture
And then get someone to book a phone call with you go to your sales page go to your blog your website
Whatever that next step is that you want them to do
Anyway guys just to wrap up this video just a few key takeaways first if you guys want my email templates
Make sure you comment down below
Give this video a thumbs up and I will share that link with you guys where you can get those
100 free just copy and paste them into your business
Number two, make sure you are still focusing on email marketing in your business. It is the number one revenue driver in my business
It's not dead even though I only get 30
Open rates. I drive a lot more revenue than I do with text messaging with 90 plus open rates
Yes, you can go through and start more conversations get more engagement
However, email marketing is still an extremely powerful tool, so don't forget it and last but not least next time you'll write an email
Send it to your email list. Think about
Curiosity think about numbered lists think about avatar case studies that you can go through and actually paint
A vivid picture to help sell your ideal client. Anyway, guys, I hope this video was helpful if it was go ahead
Give it a thumbs up also drop a comment down below if you guys want those email templates
I will share them with you 100 for free
With that said thank you so much for watching and I will see you in the next video