What's up guys
So today I am going to break down how to 3 or even 4x your profit and your revenue
From your marketing agency leveraging a few different techniques and strategies that i've alluded to before in the past on this channel
But then keaton who is one of our subscribers. He actually reached out to me and I got a circle back with you
so
But I wanted to shoot this video because I thought if you have this question you wanted to go through
And dive in a little bit deeper that some of you as subscribers probably would want to dive in deeper as well
Now, I think I had alluded to at least keaton was saying that I alluded to making a course in the past
And being able to go through and sell this
Which honestly at the end of the day, I just don't have the time to go through and do that
So I figured might as well
Go through and make a very detailed video explaining what I do and how you guys can leverage some back-end products and services
That are really minimal work on your end. But also a way that you can go through and boost your profits, right?
And a lot of times people will call this passive income
It is in a sense, but it's not because you are actively still working on the front end
These are just back end products to passively bring you in more money. Okay, so let's say you've got your marketing agency
Okay, and i'm terrible drawing on this but uh, I don't have a whiteboard right now
So, um, we're just gonna do it right here. So let's say this is your digital marketing agency
Okay, and this is your core offer?
And so you're running ads you're doing all your organic stuff and you're doing everything to get every everyone pushed to this core offer
Now the concepts and strategies i'm gonna break down here today
don't run ads to these other offers because once you go through
And you get someone on your email list right here
You can easily go through and offer these other
Services these other products on the back and for free because you have them on your email list
So still just push to this one front end core offer. So let's say that you are
In the real estate space because I am and I know a lot of you guys are as well. Uh,
Or whatever space you're in and you've got your your main marketing agency that you're charging
Let's say a thousand bucks a month just to make this easy
To go through and run ads for clients full service shop or it could be whatever industry that you're in
But this is your core thing and this is your bread and butter, right?
well
The great thing is is you're not going to have every single person that opts in over here actually become customers
So you want to have back in products and services?
That you can go through and offer
however
One big question. I get a lot from everyone
Is how do we actually go through and offer them and how often do we offer them?
And and what are the products that we should be offering? Okay
so a few things i'm going to break all those down right here because I want to be able to go through and
Basically make this a mini course all in itself in this youtube video
but what I do is I will go through and i'll try to find some type of
Affiliate software and I like software because it's a monthly recurring um commission, right?
It's not just like a one-and-done one-time thing. It's something that you can be bringing in money every single month
Which if you guys have not been in the game long enough?
That's the ultimate goal of what you want to get to
A lot of people go through and they make a lot of money with courses and everything, but it's kind of a one-time thing
If they stop running ads the next month, they literally have zero money coming in
Okay
So you want to be able to get to some type of thing where you have that monthly recurring revenue?
And obviously I went through and built a software and we get that there
I won't necessarily recommend that i'd recommend starting out with an affiliate software
And going through and promoting that to the people that do not buy now. You might be wondering what software should we do?
Well think of the software whatever you use to go through and fulfill for your full service clients over here
Whether that's arsenal or click funnels or convertkit or whatever it might be and offer them that software over here
Is as a solution to go through and solve their problems if they want to go through and do themselves
Okay, so this is number one, okay
Now number two over here is you can have some digital courses and digital
Trainings and i'm going to get to how to like promote all these things here in just a second
I'm, just going to kind of break down all the different ideas and concepts. So right here is some digital training
so
You've got your core thing of the full service. I do it all for you
Which most markets people are going to want it done for them. They don't want to go through and learn it
They've got their core business that they're focusing on and so that's why they're hiring you
And so, um what you can do though
There's going to be people that maybe don't have the money don't have the budget or they just are more
They just want to learn how to do whatever it is that you're doing
And so basically you make a course a training going through and showing everything that you do over here
Now if you do a full on complete course showing everything a to z
The ads the opt-ins the landing page the email sms follow-up the facebook messenger bot like everything you could easily charge
You know one to two thousand dollars for this
And then what you could do is even splinter off
If you have this big program splinter off this training to the point where let's say you've got it on
Um the facebook ads, okay
well
then facebook ads could be like its own mini course that you maybe
This one you sell for a thousand the facebook ads you could sell for a hundred bucks
And then you got a facebook messenger bot course. It's another 100 bucks
So you have like the same overall course?
But then if someone doesn't have the money to invest a thousand dollar one
You can kind of have the different little mini courses that you can go through and sell as well
Or if someone's like hey, I feel like i've got the facebook ads down
I don't really need help with that. But I really need help with the follow-up the facebook messenger. Bots or whatever. It might be
That's where you can also benefit from having those different offers and services splintered off. Okay, and then obviously
We've talked about here on the channel, but just having like the youtube
The youtube ad revenue coming in right here, okay
now obviously there's a lot of other types of products and services you can go through and offer you can even
Do some type of jv thing. This is actually something i've done recently. It's working really well right now
I went through and I found a real estate professional. That's absolutely crushing it
He kills it makes multiple seven figures every single year as a real estate agent
And he had a little course
And he wasn't really pushing and promoting because obviously he's not a marketer so he doesn't really know how to do that
And I went through and i've reached out to him had no idea who he was. I mean i'd heard of him
But I just reached out to him and he's like, yeah
He's like if you go through and push it we can split the commission, right?
So that's one other thing that I already have this audience over here from my initial core offering
And then we can go through and have other coaching type of offers now. Obviously you can go through you
Could there's other things you could do like having a mastermind and all that?
But we're not going to necessarily get into that in detail in this video. Okay?
so now we've got all of these different um offers that we can go through and this is kind of just like ammo
Right, this is ammo that we can go through and help monetize
Our ad spend over here because if we're investing money into ads
Ultimately, our goal is we want to be able to back out within 30 days on this front-end core offer
But we have a lot of other value that we can offer to these people
and
We can also make some good money from it. Okay, so that's where we go and it's like, okay
Well, hey, if you're curious how we're doing it. Here's the software
here's the training that we can bundle in with the software if you sign up for it and then um
You know doing a joint vent venture type thing where it's like, okay, maybe you're not the expert in your space
But maybe someone is an expert of like how to be a mortgage broker a real estate agent real estate investor
Whatever it is, then you can partner up with them on that
So there's a lot of these different kind of crazy creative ideas that you can dive into here
And then what I like to do typically is you take a week. Okay? So let's just say we've got all these weeks
and this part right here is just kind of more up to your
I guess your your kind of gut feel of like how often you want to make offers to your audience
Kind of the traditional way is the more offers
That you make the more money that you're gonna make
However, at the same time the more offers that you make you're probably gonna burn out your email list that much quicker
Okay, so if you're not really investing a lot of money on ads over here and your email list isn't really growing that quickly
Then you probably don't want to make offers as often or else you're going to have pretty much zero email list over here
Now if you're growing your email list actively
Consistently and it's growing quite a bit on a daily basis. Then you probably can go through and make more offers over here
Because you're replenishing that audience as well
so what I like to do is like week one I
Usually like to have one time a week where i'm just sending them a youtube video
Okay, pure value. I'm like i'm not selling anything
So like a video like this depending on whatever your market is, but just pure value, right?
And at the end of video i'm not selling i'm not pitching anything
I'm, not saying buy this or buy that i'm just literally sharing massive value
now
You can go have a link down in the description to a landing page, which I highly would recommend if you guys have seen
Previous videos of mine or a link out to a sales page or anything like that
but with that said, um
I want it necessarily in the video to like refer down to it unless it's like a completely free bonus, right?
Because right here this is the whole concept is just value
And then at the end of the week or beginning of the week whenever it is you do one offer
Okay
So you come over here you pick whatever the offer is right here
And what I would typically do is rotate the offers, so maybe one week so week one
I do this week two. I do this maybe week three I splinter off this big old training and have a different one
And that's the nice thing about these big old trainings is if you've got like let's say 10 modules
Well, you've got your main core offer of a thousand or two thousand dollars for the 10 module system
Or you could have 10 different little mini courses that you can sell as well
Which basically creates kind of unlimited amounts of offers that you can go through and give to your audience to help them out?
So the youtube ad revenue right here, that's kind of taken care of up here with the one youtube video per week
You can go and push more youtube videos per week
Or if you're like purely looking at growing your youtube following i'd probably push, you know
Like let's say you're launching two or three videos a week i'd probably let them know about each and every one of the videos
But also i'd probably make sure that they know
Hey, if you're on my list, I want to be able to provide tons of value and so i'm going to let you know about
My my free youtube videos are me coming out and so then you can go through get engagement increase your your subscribership
Increase the number of likes and comments and engagement everything you're getting on there as well
okay, and then obviously the joint venture here now one thing that i've done in the past and this is kind of uh
Maybe a little bit more than most of you guys probably care to hear but i'll just kind of break it down one thing
That's really been working. Well for me
Is every monday and if you guys are on my email list, you probably have seen this every monday. I've been sharing a case study
testimonial type of email
Okay
And i've been pointing this to my I have a 30 day lead challenge
And this has been crushing it i'll just put it that way like
It's been crushing it because like so my goal like you gotta you gotta know what your ultimate goal is
With your business if you've got a marketing agency if you got a real estate
Like whatever your ultimate goal like you got to really know what that is
Mine is I want to increase the number of users on our software
Right. So these trainings right here that I sell
They're cool. But at the end of the day like someone could buy a training and never get on the software
So that's like a one-time, um revenue coming in
I want people to get into my software
I want them to use it because I know how powerful it is. I know how that can help them in their business
And also it helps me grow my business and the monthly recurring revenue
And so what we do is every single monday what we've been doing
is sending out a case study of a new success story and the cool thing is is like
We have enough people and like in our facebook group
We get tons and tons of case studies tons of tons of success stories
And so what we do is we just like take a screenshot
Go through whip up a new email send it out for the next. Monday
So i've got them scheduled out for the next several weeks already
and
Just because they keep coming in and then that is just all pushing towards our 30-day challenge which right now
is
199 and then there's a 299 upsell on this
Okay, so that's a total cart value. They could go through and it'd be 498 right there
Right, which we have a decent amount of people that take the the one-click upsell right there
And so every single week we're getting new people
Jumping into the software from the email list because even if somebody goes and it's not like a crazy hard sale of an email
It's just like hey, look they're here's some meet and so and so this person's had some great success. This is what they did
They joined the 30-day challenge they implemented it
They used the system the software tools all that and so then more people jump in and then more people have success stories
So this has been something that I don't think is like a crazy hard sale. This doesn't burn out the list as much
But then if like let's say somebody new joins the email list over here one week
And they see the next week. They're like, oh man, that's cool. Like I I like the offering over here that they had
Um, but then they go through and they see that next week the testimonial come in. They're like, oh wow, that's okay
It seems like it's working good for them. And then the next week, they see another testimonial like wow like
That's cool, like more and more testimonials and then by weeks four and five like things have just compounded so much
That they're just seen every single week another case study another testimonial another success story and we make this 199 over here
Like here's another thing guys, you got to make it a completely irresistible offer like whatever it is
whatever price point it is whether it's a hundred bucks 200 bucks a thousand bucks 10 000 like
It's got to be something like man that that would be totally worth the money of whatever the investment is, right
So anyway, we're getting a little off track here
But that's kind of what I do. I like to go through and have some type of weekly offer
And then sometimes what what i've been doing as well is about one time per month
I have a mini course or training
That i'll go through and i'll offer it and I usually offer it on a weekend so I open it up on a thursday
And then I close it down on a sunday. Okay, and that process has worked really well. Typically what you see there is on thursdays
you're going to see some sales trickle in because
It's the first opening of the offer
Friday, I usually go through and send like more of like a hey
Here's like some or friday. I actually resend to anyone who didn't open the first day
Saturday, I sent kind of more of like a case study testimonials
Here's some cool results of what people have gone through this training already and then and so friday
Saturday, you see some sales trickle in but thursday's way more and then sunday the day that it closes
That's where you're gonna see like 70 of your sales because people they're procrastinators
And they don't jump into things until the very end, right? So anyway, guys, I hope this was helpful
This is really like, um. Keaton if you were wondering like this is literally the whole breakdown here
Um, so anyway, you can still reach out to me man
and if you have questions we can get those covered but
I wanted to kind of go through break this down because I figured if you had a question
More people probably had questions on how to go through and monetize their marketing agency in more ways
And that's the thing guys. The name of the game is creativity the cool thing about not being an entrepreneur
There's no rules. There's no boundaries. There's no limits
Like you can go through and create all these different ways. Like I was just thinking like man
One pushback I get in the real estate space is they're like, well, you're not a real estate agent
So how would you know how you can help me? So I was like bam i'm gonna go find top realtor
or coach
And be able to go through and say like hey
This person is the top and I can go through it's way easier to promote somebody else's promote yourself
Okay, so like my training I like I pump the heck out of this guy, which he is an amazing realtor
but like I go through and I can promote him way more than promoting myself because
Kind of promoting yourself is a little bit weird, right? So anyway, that's basically how it's all set up and structured
So if you guys found this helpful, go ahead give this video a thumbs up greatly. Appreciate it
If you're brand new here, go ahead hit that subscribe button hit the notification bell
My name is jason wardrop. I launch new videos every single week how to generate more leads make more money and grow your business
So with that said thanks so much for watching and i'll see you in the next video