What's up you guys Jason Wardrop here and in today's Facebook Ads tutorial
we're gonna break down the difference between ads using
photos and ads using
videos and which one's better and how to best utilize them for your
business right now real quick guys Before we jump in if you guys as always
Want my facebook as many courses drop comment down below give this video a thumbs up and I will share that with you guys
It's basically a quick run-through of the whole Facebook Ads manager how to set the pixel to tracking like all that good stuff
So anyway, let's jump into this guy
So Facebook Ads using a photo cave or using a video now you guys have seen both, right?
You've seen them definitely both in your newsfeed
You've seen a little photos you even seen once maybe like a carousel with like multiple photos or even you can actually do multiple
videos as well with the carousel ads or
You've also seen the ones with just the straight-up video, okay?
Now I want to show you guys really quick how to actually go through and choose the different ones
and then also I want to show you guys some cool things that you can do with videos and
In my experience, which ones have actually worked the best, right?
So if we come over here to create new campaign, so we're just gonna hit start over and for this one
We're just gonna jump to past the campaign set up. We're gonna jump past the ads set up or the ad
Yeah the ad set set up and right here. This is where we're gonna actually go through and create the ads
So whether we're using a single image a video or whatever we're doing
Okay, so right here guys, this is pretty straightforward pretty obvious right here
You know you click on single image. You can do a single video. You can do a carousel
So that's basically you like have multiple images even multiple headlines that people can kind of like swipe through on their phone
Which is super nice you got slideshow you got collection
But let's just focus for this one right now on
Single image or single video. Okay. So this is basically how you do it
Then you come down here. You would upload an image from your desktop
You would browse the library of something that you've already uploaded or you can use one of their stock images
Okay, and then also single video same type of thing. Okay. So like we just come in here. Let's actually not upload a video
Let's find one that's already in here. So let's just choose this one
Okay, so this is basically let's say our video ad right then we just go through and we create it now
historically guys
I have seen both Facebook ads with images and Facebook guys with videos work extremely
well Okay. Now I would say though I would prefer if you have the option to do a video
I would do a video over an image and the reason why is because you can actually do some really cool things
I'm gonna show you guys here in about two seconds
You can go through and actually it's like you can see this video is 10 minutes and 44 seconds long
You can then go and as you're going through and you're let's say you're spending $10 a day
To get your ad out there seen by the audience that you're targeting. Okay
So with that $10 a day
Let's say you're getting a hundred people to watch that video every single day or at least a portion of that video after
30 days you've now got
3,000 people who have watched that video, right or at least a little small segment
now what we can do with Facebook Ads is we can actually go through and we can create a
Custom audience. Okay a small grouping of people that we can retarget to so we can go through that
We have already seen our video. Okay, so I'll just kind of rake that down here really quick
So we get this we're spending $10 a day
We get $100 100 people per day watching the video after 30 days or one month
We've got 3,000 people who have watched that video now
Before they watch that video they had no idea who we were. Okay, but now they've at least seen who we are
We've got a little bit of a rough night idea so month two
We can set up another ad set another ad campaign
targeting that small group of three thousand people for literally just a dollar a day and
that is like a very targeted very niche group because we
know they've already shown interest enough in our business and what we do because they've watched a certain portion of our video and
So even that next time because we've heard guys you've probably heard before
Then it takes about someone about seven times to see a marquee message before they actually take action
Okay
which nowadays it's actually like a lot higher because
people see a lot more adds a lot more marketing material on their daily basis because they've got their phone right by them all the
Time they're always scrolling through
but
This is a really nice way to go through and get in front of that specific which is pretty hot warm market, right?
so what we're gonna do is
Obviously you go through and go finish the creating this whole campaign all that stuff hit confirm and take from there
but I want to show you guys how to actually
Create this custom audience with the video ad and then be able to remark it to these people
Okay now as I mentioned earlier though single image ads, they still work super well, so don't think like oh
I've got to do a video and and you're like you've got to think you got to create a huge budget for this little video
Honestly most videos that are just more homemade just you holding up your phone in front of like, you know
Just right here to shooting it those work actually a lot better on Facebook because it's a social platform
Right, if it's a professionally done video people that usually screams out to people that it's an ad, right?
Whereas like if it's just a little homemade thing
You're just holding your phone up in your house or outside or wherever
That's a lot more natural and that's gonna grab a lot more people's attention. Okay, so
If we come up here to the search bar and we go through and we type in
Audiences or you can see us on recently used right here. So we just go to audiences
This is where we're gonna be able to create that custom audience of people who have already watched our video
okay, so we'll just go over here to create audience and we'll go down here to custom audience and then we come over here to
Engagement, okay
now if you guys have seen some my other videos I show you guys how to create these custom audiences using
Customer files website traffic all these different ones but on engagement you can go through and identify
People who have liked your Facebook page people have watched a certain video
People who have engaged like look liked or comment on a post
So we're gonna do this and then we're gonna come over here to video
Okay, it's very top one and you can see we've got all these other options as well for this one. We're gonna do video
Okay, and then we can say hey choose content type, okay
So this is where we're gonna go through and choose the specific video and how long we want them to watch
Okay, so if we've got a 10 minute video, okay, so that video was like 10 minutes and 44 seconds
You probably want like if someone's watching 25 percent of that video, that means they're watching two and a half minutes of that video now
That audience although very targeted if you're only spending $10 a day
You're probably not going to get a lot of people watching five minutes of your video. Just people's attention span nowadays
It's just not super long now. I don't love the three seconds because sometimes people like accidentally click on your video
Just scrolling through their newsfeed and so it's not super beneficial because they click on it
it goes for three seconds and it's not even really knowing if that's like a
Coalified leap, right? So if it's a longer video, I would usually like to go with ten seconds
okay, so like obviously is probably not as qualified as somebody in the 25% audience, but
It's giving us a bigger audience to work with whereas if you've got a one minute long video
You could probably go through so like a shorter video you could probably go through and and click on the 25% audience right here
Okay, or watch 25% of your video. So for this one, let's just say we're gonna do 10 seconds
So these are the two that I would highly recommend and you can go through and see like hey
We want the target audience
We want to know exactly who's watched pretty much all of the video so you can create another audience right there so you can create
Multiples here. Let's just say for this one. We'll say 10 seconds
And then now we can choose the video so we could choose a specific video here. So we'll click on this and we'll go -
let's just go -
Let's go to a page that knows gonna have some views this is my main Facebook page right here
so this one right here you can see that's got
4555 views. Okay, so that's that's a good amount, but we don't know how long they've watched it
That's gonna count everyone who's watched it at least 3 seconds. Ok
so the amount of people washing in 10 seconds probably to be smaller people have watched it for 25 percent the video even smaller and
So on so let's just choose this one just because we've got some good data right here
So we'll click on this and we'll hit confirm
Okay
And then we could even say I want to track everyone who's watched it in the past
365 days 14 days 7 days one day whatever now the power behind this is if somebody's watched it
You know even like let's say 30 days ago. They've probably already forgotten who you are, right?
So we probably want to go a max of seven days. Now. Obviously the audience size is gonna be a little bit smaller
Okay, and every every day it's gonna pull the previous 7 days. Okay, so that next day
So like let's say tomorrow, it's good at seven to eight days ago. It's not going to include that person in our audience anymore
Okay, it's just gonna be today seven days back and then the next day after that same thing
So you're always getting new people and then the people who've watched that, you know, seven days ago
They're kind of rolling out of this audience
Which is kind of nice because then you don't ever really have to go through and update this audience
You can have a consistent flow of content that you're going through and marketing to that that specific group
okay, so we're gonna say right here the audience name we're gonna say
viewed
10 seconds and then I usually like to put like the title of the video so we'll say
Title of video just so I can remember and then we'll say last seven days. Okay
You go through name of whatever you want. You create your own style, but that's kind of like that
Would give me a pretty good run-through of like, okay
it's the audience's view - 10 seconds of
Blank video and it's an audience of people in the last seven days that have viewed it
Okay, so we'll just hit create audience. And then from this one we can go through and we'll sit done right here
So you can see right here
It says fewer that fewer than a thousand because it's still populate now that could take
Anywhere from a couple hours to even like a full day to go through and totally finalize and populate
But that doesn't mean you can't go through and create a new ad campaign
Using this audience. Okay. So if we come back here we go to ads manager and
we will go through and create a new ad and this could be guys this could be a
Facebook ad with an image it could be with with a video it could be whatever it is
We're just gonna actually exit out of that. And so now we just go back through and
We create let's hit start over. We'll hit traffic traffic
And then this is where you're gonna go through and select that audience. Okay, you're gonna come over here
so custom audiences right here and
we'll click on this and we'll say custom audience right there at the very top you see view ten seconds title a video whatever that
Is last seven days? Okay. So now you can come through here and literally spend a dollar
Let's say you're spending ten to twenty dollars on the other initial ad you can literally spend
One dollar a day on this and it's just gonna does like cleanup, right?
it's gonna go through find those people have already watched her video already know who you are and
It's just gonna go through and get your message. Get your promo. Get your offer. Whatever
It is Allen from that person even more but it's something different
So you're keeping it fresh and you're just getting that branding out there. Okay, so
This is why I like Facebook video adds a little bit more than Facebook image ads
However, I know it is a little bit tough to kind of go through sometimes and shoot your first video because sometimes you're camera
Shy you don't want to be on screen or you're like I gotta make it like all fancy and spend a lot of money
But you really don't okay, but with that said guys if you don't have the video right away
I would just say the best way is just get started
Just go through get an image up go find or create an image or you can even go through and if you look right here
If you don't have an image, you can go through click single image and you can use their free stock images right here
Okay, so this is awesome. Like you just go through. Let's say you're you know a realtor something like that
You just click on home and then you've got all these
Images of different homes and you can see how it's got the little watermark right there of shutterstock once it goes live
It's not gonna show that so you don't have to worry about that K or there's these kids running in you've got all these different
Options so based on what your business is, you can easily go through and and sift and sort and search and all that stuff
So it makes it super nice. Okay. So anyway guys hopefully this video was helpful and
If you guys found it helpful, go ahead and give it a thumbs up drop a comment down below
Let me know what your guys thoughts are. Let me know what you guys have experienced
I mean all comes down to trial and error and try new things and see what works what doesn't work and
Then just experimenting and going from there. So drop comment down below. Let me know what's worked for you
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