♪ "END" by CHAI ♪
- Are we ready? Can we handle it?
- This laptop is f--ing crazy.
- This thing is fast.
- Super, super, super fast.
- The M1 chip in the MacBook is able to power through
so many tasks with no sweat.
- OMG. Opening 52 applications at once.
- Do you want silence?
- You can't even hear it because it's quiet as a mouse.
[MAC STARTUP CHIME]
[SQUEALS]
- Not only the performance but also the battery life.
- It's so well optimised.
- Could this thing even handle 4K footage?
Yes.
- It's just flying.
♪
- It's a beast.
- They just changed the game!
♪
- Hello and welcome to Apple Park.
Today we have some exciting announcements
to share for the Mac.
As you just saw,
our users have never been more excited about the Mac,
which has been revolutionised by Apple silicon.
With huge increases in performance and battery life,
along with stunning new designs,
the transformation has been profound.
And combined with the power and ease of macOS,
the user experience is unrivalled.
We've already started the next generation
of Apple silicon for the Mac with the M2 chip,
which has been a huge boost for the 13-inch MacBook Pro
and the all-new MacBook Air.
And today, we're going to bring M2 to the Mac mini as well.
Here it is.
♪ "Pillow Talk" by Kumo 99 ♪
♪
This is the new Mac mini with M2.
It's even more powerful and capable,
and it delivers even more value.
Now here's Erin to tell you more.
♪
- Mac mini is the most affordable way
to experience the Mac.
And with M1, our users have been blown away
by the astonishing performance it delivers
in such a compact design.
Paired with the Studio Display and Magic Accessories,
the mini becomes a mighty Mac desktop setup.
And they also love its versatility.
With its compact design and phenomenal capabilities,
it's used in so many places in so many different ways,
from the home office to the studio,
to build farms and data centres.
In fact, Mac mini has never been more popular.
Today, we're taking the amazing mini experience
even further with M2.
M2 features a faster next-generation CPU and GPU,
much higher memory bandwidth
and a more powerful media engine for blazing performance.
So you'll fly through everyday tasks
between your favourite apps and be super productive.
And Mac mini with M2 powers through
even more demanding workflows.
Workflows like image editing in Photoshop
are up to 50 per cent faster than M1.
With ProRes acceleration coming to the mini,
video editing in Final Cut Pro is over twice as fast.
And the new Mac mini is also great for gaming,
running demanding titles like "No Man's Sky"
at even faster frame rates.
With this supercharged performance,
the new mini with M2 runs laps around the competition.
In fact, it's up to five times faster
than the best-selling Windows desktop.
With all this performance,
there's no better value than Mac mini.
Next, we have more exciting news.
To tell you all about it, here's Tim.
♪
- M2 brings even more performance and capabilities
to our most popular systems.
It advances every aspect of the chip while continuing
our relentless focus on power-efficient performance.
Now it's time to debut the next chip in the M2 family:
introducing M2 Pro.
M2 Pro cranks up the performance of our Pro systems yet again.
To create our next-generation pro silicon,
we started with the supercharged building blocks of M2
and scaled up its architecture to deliver the powerful M2 Pro.
Built using the second-generation
five-nanometre process,
M2 Pro packs 40 billion transistors
into a chip the size of your fingertip,
and its unified memory architecture,
a hallmark of Apple silicon,
allows the entire chip to share its high-capacity,
high-bandwidth memory system
for incredibly fast and efficient access to data.
M2 Pro delivers 200 gigabytes per second
of memory bandwidth --
twice what M2 delivers --
and supports up to 32 gigabytes of memory.
It features a next-generation 12-core CPU
with eight high-performance cores
and four high-efficiency cores
for up to 20 per cent greater performance over M1 Pro.
It also has a next-generation GPU with up to 19 cores,
delivering up to 30 per cent more graphics performance.
And the Neural Engine is getting a big boost,
speeding up machine learning tasks
like video and image processing by 40 per cent.
Finally, the powerful media engine of M2 Pro
rips through the most popular video codecs,
dramatically accelerating pro video workflows
while using very little power.
So that's M2 Pro featuring a faster CPU and GPU,
our next-generation Neural Engine
and our industry-leading media engine.
It scales up the M2 architecture
for incredibly powerful pro performance
and the first product to get this new chip,
is one you might not expect.
Back to Erin.
♪
- That's right.
Today we're introducing Mac mini with M2 Pro.
With M2 Pro, mini users can now run
high-performance workflows that you wouldn't think were possible
in such a compact design.
It's up to 14 times faster than the fastest
Intel-based Mac mini, so pros can do things
previously unheard of on mini.
Musicians can produce music with incredibly powerful plug-ins
and effects without missing a beat.
Photographers can adjust huge megapixel images in an instant.
Creators can work seamlessly in multicam
with multiple camera formats, including ProRes video.
And gamers can play titles like "Resident Evil Village"
in console quality.
In fact, gaming performance is up to a whopping
15 times faster than the fastest Intel-based Mac mini.
It's phenomenal.
So that's the new Mac mini with M2 and M2 Pro.
With much faster performance and incredible connectivity,
there's never been a better time to experience Mac mini.
We gave the new Mac mini to a team of creatives
to see what they could do with it.
So before I hand it back to John,
let's see them in action.
>> ♪ "Abeokuta" by Ki! ♪
- This is Kids of Immigrants.
[LAUGHTER]
♪
- Let's put this thing to work.
[CLICK]
♪
- So first, it's really been building a community
in tandem with building a brand.
Bro, you have so many windows open.
- For real.
- That's it. Let's go.
♪
- Magic.
♪
[CAMERA SHUTTER]
♪
- As kids of immigrants,
we do everything with purpose and intention.
[MAIL SENT WHOOSH]
♪
- Ah.
[LAUGHS]
♪
Scan this here...
...drop it there.
♪
- Pull it over this way.
Danny with the dance moves.
♪
- Brand new Mac mini. Ooh!
- We're about to go crazy with this.
[LAUGHTER]
♪ <<
- We're super excited about the new Mac mini.
Next, let's talk MacBook Pro.
MacBook Pro with Apple silicon has been a game changer.
Users have been amazed by its powerful performance
and capabilities they never thought possible on a laptop.
Pros can work on projects
that were previously only imaginable on a desktop.
Creatives are stunned by its outrageous battery life,
enabling them to work wherever inspiration strikes.
They're also thrilled with its XDR display.
Its incredibly high brightness, amazing contrast ratio,
vivid colours and outstanding viewing angle
make it the best display ever in a laptop.
And users rely on its extensive array of connectivity,
from Thunderbolt to MagSafe.
And they love the powerful features of macOS.
Quite simply, MacBook Pro is the world's best pro laptop.
And today, we're excited to also bring M2 Pro to MacBook Pro.
♪ "Defender" by Poter Elvinger ♪
And here's Laura to tell you all about it.
♪
- Whether you're an artist, scientist or developer,
MacBook Pro is the go-to laptop loved by pros.
And today we're giving them more to love
with even greater performance and longer battery life.
M2 Pro delivers phenomenal performance for pro workflows.
For instance, complex animations with dozens of layers and motion
render 20 per cent faster than before
and 80 per cent faster than the fastest Intel-based MacBook Pro.
Compiling huge projects
with millions of lines of code in Xcode
is nearly 25 per cent faster than the previous generation
and two and a half times faster
than the fastest Intel-based MacBook Pro,
saving developers hours every week.
And image processing in Photoshop
is more than 40 per cent faster than the previous generation
and 80 per cent faster than the fastest Intel-based MacBook Pro.
For users pushing workflows to the extreme,
we have more exciting news.
Back to Tim to tell you more.
♪
- Today we're adding a third chip to the M2 family.
Introducing M2 Max.
M2 Max combines the incredible CPU performance of M2 Pro
with an even more powerful GPU.
And with the amazing power efficiency of Apple silicon,
it brings unbelievable performance
and extraordinary battery life to our pro systems.
M2 Max has 67 billion transistors.
That's 10 billion more transistors than M1 Max
and over three times the transistors in M2.
M2 Max starts with a high-performance on-chip fabric
with twice the memory interface of M2 Pro.
This gives M2 Max 400 gigabytes per second
of unified memory bandwidth, and its custom package
now supports up to 96 gigabytes of capacity --
50 per cent more than M1 Max.
Just like M2 Pro, M2 Max has a next-generation 12-core CPU,
which delivers up to 20 per cent greater performance
over M1 Max.
And M2 Max has a much larger GPU with up to 38 cores.
Combined with a larger cache,
it delivers up to 30 per cent greater performance.
It also has our latest Neural Engine
and a powerful media engine with twice the ProRes support
to dramatically accelerate media playback and transcoding.
So that's M2 Max: a highly capable CPU
and a monster GPU, support for massive amounts
of unified memory, our most advanced media engine
and industry-leading performance per watt.
It's the world's most powerful and efficient chip
for a pro laptop.
Now, back to Laura.
♪
M2 Max takes the incredible performance of MacBook Pro
even further.
Colourists can grade 8K video anywhere with DaVinci Resolve,
up to 30 per cent faster
than the previous generation with M1 Max
and two times faster than the fastest
Intel-based MacBook Pro.
Artists can have a mobile 3D studio wherever they go
with effects rendering in Cinema 4D
that's up to 30 per cent faster than before
and six times faster than the fastest Intel-based MacBook Pro.
And with up to 96 gigabytes of unified memory,
creators can work on scenes so large
PC laptops can't even run them.
And its amazing battery life gets even longer
with up to 22 hours.
That's the longest battery life ever on a Mac.
And MacBook Pro with M2 Pro and M2 Max
delivers all this performance
whether plugged in or on battery.
The new MacBook Pro also supports Wi-Fi 6E
that's up to twice as fast as the previous generation.
And with more advanced HDMI, it supports up to 8K displays.
So that's the new MacBook Pro with M2 Pro and M2 Max.
With amazing performance, extraordinary battery life,
advanced connectivity
and the best display ever in a laptop,
it empowers users to take their creativity to new heights.
Before I hand it back to John,
let's see what the new MacBook Pro can do
in the hands of pro users.
>> ♪ "Meetings Along the Edge" by Ravi Shankar & Philip Glass ♪
[MAC STARTUP CHIME]
- OK. Unplug in three, two, one.
- All right! - Let's do it!
- I'm Sam, and we're going to be filming a dancer,
and then work in some After Effects
to do a bunch of compositing and fun transitions,
hopefully, in the amount of time that I have.
- I'm Karl. I'm going to be trying to recreate
a 90-year-old experimental lens design in CG,
and then I'm going to make a cool scene using this lens.
- I'm Matt, and I'm going to do some visual effects
and also work on coding my iPad app
to do some explosions, fire, smoke -- that kind of thing.
- So to start, we have raw data from this lens.
- Just kind of want to see what this machine is capable of,
so I'm going to create a very basic explosion right now.
- I want to play with time, and I want to play with scale.
Yes!
- We've been unplugged for -- it feels like quite a while now,
and I'm still at 99 per cent, so I'm feeling pretty good.
- Let's see what that looks like.
Oh, yeah. That's playing back real nice.
- Let's go high-res.
Oh, yeah. That's a lot of detail.
- Just a couple of minutes,
we should be able to start rendering through this lens.
- I want to do lots of layers, so the pressure's on.
So, I'm trying to control myself!
- I am in modelling now,
building a drone for a fish to fly.
[LAUGHS]
- Hopefully this doesn't take too long.
No, it's very fast.
- I have, like, 1.5 billion voxels,
which, for a laptop -- never mind a desktop --
is insane.
- Feels like desktop-class performance.
Compared with the M1, there's definitely
sort of a noticeable increase, and compared with before that,
that's impossible versus possible.
- I don't have to now worry
about if I'm going to run out of memory,
I can just create.
The machine will just kind of, like, soak it up and do it.
- It's cool, right?
So then we can, like, move around you in 3D space.
Ooh! [MIMICS EXPLOSION]
- So now, I'm going to be adding some new features
with my iPad app.
- I have so many layers.
I can't believe that this is still running.
- Can I show you something? - Yeah.
- I'm doing so much better than I thought
I was going to be doing on battery that, like --
- [LAUGHS] You've got free time?
- Sure. Let's add this.
- I'm going to create a value that says setBuoyancy
and let's run that, make sure it all works.
- I keep forgetting that I'm working with 4K footage.
Death to proxies.
- Look how fast it is! - That's crazy!
- Thirty-eight GPU cores, man.
[LIGHT WHIRRING]
- I'm going to run out of time before I'm going to run out
of battery.
- OK. We've got a fish, we've got a drone.
Let's put it in a scene.
- I'm trying to apply one last effect.
- I get one shot to get this right.
No mistakes. Oh, it's going to be close!
- Yeah, that's looking pretty cool.
- Wait, why is it still wrong?
- [PANICKED YELLING]
- Crap, crap, crap.
[TENSE OVERLAPPING CHATTER] [MUSIC INSTENSIFIES]
- Oh. [TRILLING SIGH]
We've got to render.
- Now, I, as a user, can go ahead
and have my fire be different colours.
[BLOWING]
♪
- OK, I think I'm done!
- I'm done. [NERVOUS LAUGHTER]
- Preview...
...done!
[EXHALES]
- Look how cool that looks. - Yeah.
[APPLAUSE]
- Karl, get in this! - Oh, yeah!
- That was stressful but fun.
- Super amazing what we were able to accomplish
just on a single charge today.
- Imagine if we had two charges.
♪ <<
- The new MacBook Pro is more powerful and capable than ever.
So today, with M2 Pro and M2 Max,
we take Apple silicon, once again, to the next level.
Along with M2,
they form the industry's most advanced line-up of chips.
The new Mac mini has far more performance
and is far more versatile than ever.
And the new MacBook Pro, with its powerful,
groundbreaking features, simply has no equal.
Together, they join the rest of our extraordinary Mac line-up
with Apple silicon
where we continue our tremendous pace of innovation.
Thanks for joining us and have a great day.
♪ "END" by CHAI ♪
♪