What's up you guys Jason Wardrop and in today's video? I've got a fun one for you
I'm gonna show you all of the software's that I use for my marketing business
I'm gonna talk about what I actually
Use them for and how you can actually leverage them for your business
And if you guys want to see exactly how I run my entire
Marketing business if you like see a free training get all the templates that I personally use to actually acquire clients
To actually run ads for clients all that
Just drop a comment down below give this video a thumbs up and I will share that training with you
100% for free I'll basically expose my whole business for you guys, right?
So let's jump in to the different software's here and the price per month and look at this
I pay a whopping thirty three hundred dollars three thousand three hundred and nine dollars per month just on softwares and
Tools so let's break down. I'll go fairly quickly through some of these
But I'll explain what I use them for how you could use them in your business
To really save and automate a lot of time now guys
I like to think about software's in place of actually hiring someone on our team
So let's say if you're gonna go through and hire somebody and pay them $3,000 per month
well it can you get a
software in place to basically do a very similar job as that person and maybe only pay three hundred four hundred five hundred dollars per
Month instead of having to hire a whole nother person
Right and that can actually happen with a lot of the software's that we have today. So let's just break this down
So first, obviously, we've got Arsenal right here 99 bucks a month
And we actually pay a lot more than that because we pay developers designers support people
So our actual expenses on Arsenal bill in and out are closer to thirty five to forty thousand dollars per month
so that's a lot but you guys get access to the software for just 99 bucks a month or
If you guys are inside of our Arsenal agency program, you can get actually a discounted price on that Arsenal one
So right here, then we gotta click funnels. Click funnels is how I do all of our client acquisition
and that is because there's a little bit more custom things that I can do inside of click funnels that
You know you as a real estate agent or running your marketing business
You might not fully need those when you're running ads for clients. Generate leads having the whole follow up
And I actually don't use clickfunnels for any of the follow up which I'll show you guys that here in just a second
I'll show you what I use how I use it. But clickfunnels is a great one to acquire those clients
Its webinar registrants set up sales funnels to monetize all of the leads that you're generating
So I'm on their high-end plan 297 a month
And honestly something weird happened about a month or two ago, and they flipped me on to this whole new Pro Plan
I guess I don't even know what it was called, but I was paying like
1500 or 2000 dollars per month
So I was like what the heck that's a lot of money. And so we got that luckily figured out down to 297 now
I also have a
GoToWebinar now GoToWebinar is the service that I have found that it's best to go and do live webinars
And for those guys I was actually chatting with somebody on Facebook the other day
They're like man, you still do live webinars like yes
I still do live webinars every single week because it's pretty much the lifeblood of our business. I just see better conversions
And yes, there's a low show up rate
There's only about 20% attendance rate on those live webinars, which means you generate a thousand leads
You're only gonna get about 200 people to actually show up
but those 200 people that are on live they're very
Like they're very committed and they're really paying attention because you're able to answer all their questions so payout 138
23 130
$8.23 per month for that guys
That's probably some of the best money that we spend in our business and there's a lot of other live webinar software out there
I've just found GoToWebinar to be the most reliable the most consistent every single month month in a month out
And then for those people that don't buy on a live webinar or people that don't show up to that live webinar
I have an automated webinar and I use every webinar for that and it's about 500 bucks for the year
So I broke that down to about 40 dollars per month for this software
But I'm just I think they I don't know they might ask for a monthly plan
But I just did it's like 500 bucks for the year and it's totally worth it
and
The nice thing is is those if you let's say you generate a thousand leads you only get 20% to show up
So you only have 200 people. Well, you have 800 people to a email now that they can attend the automated webinar
Okay, so that is it's a very seamless very simple solution
I know it sounds like you know, I'm crazy when you're doing all these webinars live automate all this stuff
But it's actually fairly simple and then I use convertkit
integrated in with clickfunnels for all of my automated emails
Okay convert kitc is very simple to go through and tag
all the different users are going up and going through and right now I my
Subscriber a up paying like two hundred eighty five dollars per month. Once again. I'm on annual plan. So that's a little bit discounted
I think we've got about fifty thousand email subscribers and I wiped that clean pretty much every day people that have unsubscribed
Cancel or whatever because I want to keep that very active right and then mini chat. So guys a story got mini chat really quick
About I don't know three months ago. You guys probably know if you've been following my YouTube channel
I had a mini chat account on my main Facebook page
They had about twenty five thousand subscribers
and I was really focused on building that and then Facebook didn't like some of the things that I was doing with my
Messaging and they shut that account down
So I was paying I think like two hundred two hundred fifty bucks a month to mini chat guys during that time
that was a
hundred percent worth it because I was able to go through and I probably pushed the limits a little bit too much and
So I restarted a brand new Facebook page that actually allowed me to do Facebook messages
and I haven't focused on growing that as much just because
You know getting shut down it kind of kind of kitschy a little bit
So I think I've got about thirty five hundred maybe four thousand subscribers
So only paying forty five bucks a month
But this is super worth it because I also leveraged mini chat to help increase my show up rate on my live
Webinars, okay
And then also people show up live I sent out a Facebook message
Anyone that registered that week saying hey look if you didn't attend, here's the automated webinar
so I sent them back to Evan or every webinar but
Real quick guys all of these registration pages for GoToWebinar
Every webinar are created inside click funnels and then I integrate them in these other softwares. Okay guys if you guys want like
step-by-step tutorials on how to integrate all this stuff
I can make those for you seems kind of boring to me, but maybe some of you might be helpful
So let me know down in the comments that that would be helpful to see how those integrations actually worked
I'm sure those videos already out there on these topics. Okay, then Google Apps
This is basically going and having email accounts like our celeb catchy calm. That's our URL. That's our website
So have each person on our team to have a you know, Jason arsalan kg comm support arsenal, you know all the different team members
67 bucks a month
6756
Can't forget those 56 cents right there and then slack
We use slack to be able to communicate with all of our team members because it's most of you know
We work remotely and so we need to be able to communicate and know everything that's going on
so if someone has a question to not like
You know keep that question days in weeks in like just going kind of crazy
You need be able to communicate and get those questions answers immediately. So we pay about 61 dollars on slack
That's just a company internal communication service pic snippet. This is cool
so this we leverage with the with every webinar so our automated webinars in when someone signs up when someone
registers for a webinar
this allows me to send an automated follow-up email and I'm holding like this little white board and it says welcome and then Auto
Populates with their name so like whatever name they typed into the landing page. It just puts it in honestly guys
I don't know how much of like how effective it really is. I just think it's cool
So for only 20 bucks a month of my app, I'll do it, you know, I'll sign up and then live
Oh, I've never no plea BOPE live Oh and then you've got Twilio like all these text messaging services. They have crazy names
I never know how to say them, but believe oh
I think it is spend about $500 per month on that and
This is actually for all of our users because inside of Arsenal. We just handle all the text messaging for all of our users
So they don't have to pay extra on top of that
and so we spend right now about
$500 per month on that which that number continues to grow and grow the more users that we get
But honestly 500 bucks month's not bad for having as many users as we've got
and then schedule once schedule once is a software that allows you to like have
Let's say you have potential clients or prospects and they want to book an appointment with one of your sales reps
so inside schedule once we've got
Thomas and we've got Jason who our sales reps be able to do actual phone calls
and
they've got their calendars inside of there and the days and times of the week that they're able to go through and book appointments and
It's kind of a round-robin thing. So like if one client comes in and they'll see like Thomas's calendar one client comes in
They'll see Jason's and they're like rotates back and forth when I say Jason. I'm not talking about myself
There is another member on our team and named Jason. So I'm not tucking was that third person?
it's kind of weird, but
so we've got 177 a month and then pipedrive this is basically
imagine Trello
so you've got like the lists and all the boards and all the cars and all that stuff pipe drive is basically a
CRM for sales reps
so you can move the card over to like the deal is closed or they're
Interested or gonna follow up and so it's just able to eat easily track
All of the phone calls are coming through and the pipeline, right?
So that's why it's called pipe drive a seven bucks a month, then we got whoohoo forms
So we leverage click funnels to actually schedule calls rights. We want to have that funnel
where someone comes in and
immediately
they're gonna have a little value video that we go through and we talk about our products or services and then if someone's like hey,
I like this then they're gonna have a whoohoo forum where it's basically an application talking about their business
And so we have some questions that we ask, you know, where you at currently
Where would you like to get to?
So then after they fill this form out they will schedule a call with one of our sales reps and then our sales reps will
Be able to see ok, this person's on the docket for today. This is the application they filled out
This is the these are the questions they answered and so we kind of get a little glimpse at what's going on there
Ok, and then once they actually have to call that person goes into their pipedrive account
Alright, so let's move down here
So we got woo hoo formed zipbooks. Zipbooks is kind of like a quickbooks. It's a simple software actually a good friend of mine
That's lived by me in Utah. He started this company
He's super smart guy went to Harvard Business School work for Google like one of those like super nerds
And so they're kind of like a QuickBooks alternative and I was like, hey look man, I'm totally down using you guys
So it's nice because they keep all of our books in order or accounting and that's one 1250 a month
Which I think I've got the the friends and family discount since I'm friends with that guy, which is kind of cool
Then Heroku broku most you guys, like if you're running just like a marketing agency marketing business
You won't need this which is kind of nice because leave this 631 bucks a month. It's got a lot which
Roku is for software so development
Honestly guys, I don't get all nerdy into like what Roku actually is
I think it's kind of like a storage service hosting all of our files or whatever
Our development team knows what that's for and they say that we need it. So that's why we've got it and then Wistia
this is where we host our videos for our
Funnel that we have on click funnels that once someone opts in and they wash one of our value videos
It's like a little 12 15 minute video before they Scout on a point with us. They watch a video that's on Wistia now
I don't put it on YouTube because there's a lot of privacy sharing things that we can kind of like prevent
Inside of Wistia and a cool thing is is you can actually have the video autoplay on Google Chrome with Wistia
Okay, so I'm actually I'll show you guys this really quick right here
nerd out with me for a second, so
slash
Partner. Okay. So this is the funnel that we built inside click funnels. They come in
They put in their name email send a case study here and then this video right here
This is auto plain and it's through Wistia
Okay, and so is this click to enable sound or you will they click that right there in sis and help your brand?
Okay. So with the model plane was nice because James Lee was Google Chrome. They don't let you autoplay any of the videos
Okay, so that's Wistia and then sales message. This is a little software that I I got
I actually met a guy at one of my masterminds that I'm part of and
He started this company sales message. It's basically a simple way to text all of your lead
And so I was like hey
I'll try it out some like 35 bucks a month. And what I was doing for a little bit is
Didn't really work that well
But I'll tell you guys what I was trying is anyone that attended my webinars up here on my auto webinars
so every webinar right here anyone that attended and
Stayed for at least an hour and I think five minutes because our call to actions after an hour and five minutes I would in
If they didn't buy and they saw the call to action, I'd shoot him a text message to say hey, you know
Just wanted to see this is all on autopilot
And I would say hey, you know, I saw you say on the webinar
do you have any questions was anything that kept you from buying and
Honestly, like we'd probably get 12 to 15 text conversations per day
Generally turning anything we had on for a few few weeks
So I probably could cancel his service honestly because I don't use it a ton
But that's another thing guys
It's good to go through all of your software's all your credit card statements from time to time
to see what software's you've got and maybe that you're not currently using cuz
Like I bet you there's probably 100 200 bucks worth of software's in here
I'm not really using a lot that it could probably just cancel. Okay, then Adobe Photoshop 10 bucks a month
basically
That's just for my YouTube thumbnails to make cool like poppy thumbnails that you guys are actually gonna click on and then intercom
This one's a beast
Intercom is so good at getting upsells. Like if you're like
Paying a certain amount of money and then they're like hey
There's this new cool tool that we've got and it's only $100 more. Anyway, that's where we're paying for 79 and an intercom is
If you have a software company or really any company for that matter
it's a live chat bubble down like the bottom right hand corner that you can click on and
talk with a
Member of the support team for whatever company that is so you guys have seen that I'm sure on a lot of different websites
But intercoms a huge help that's pretty much our support team
we've got Lauren Devin Taylor Denise all on support and that's
basically where they live day in and day out in in DocuSign
Once someone signs up from one of our products or services if it's like one of our higher ticket products
like we want to make sure that they
Understand what we are gonna be delivering and they understand like so it's like basically a two-way street, right?
Why make sure that they understand and that understand so there's no mysteries of the mind
And so we have this is like a little contract signing software so we can kind of spell out how much they retain
what the renewal process looks like what the
Cancellation process looks like and then we have them just you sign it and it's just very simple
Easy you software. So that's about 45 bucks a month. And I think this is also on an annual plan
So I looked at my credit card statements like five hundred and forty bucks for the charge
But I didn't see it every single month. And so that was I'm pretty sure just an annual charge
And we got QuickBooks. This is another one guys. I'm pretty sure this is a duplicate
I don't think we need to actually know we do use QuickBooks. This is for our payments or payroll all that stuff
So you have 42 dollars and 86 cents and then zoom this is how we go through
It's kind of like Skype if you haven't used. Ooh, it's a way that we do all of our team meetings every single week
So we all just jump on Zoom
If I need to do a recorded call with somebody will jump on record the call
Upload is sometimes YouTube videos or just have that to send off to them. And so that's about 16 dollars per month
For a grand total of three thousand three hundred and nine dollars per month that we spent on software now
Remember, okay
What I said earlier in this video is if you look at this three thousand three hundred nine dollars
To a lot of people that might be like man that's a ton of money
which
honestly there probably are some softwares that I am on annual plan that I just kind of forgot about that don't have on here and
That wasn't by purpose or anything. That is just probably just by mistake
So three thousand three hundred dollars might be like, oh man has so much money
but you got to think about software of what it can do for you and the time that it can help simplify like guys a
lot of these software's just really
simplify my day my schedule or my team's day and schedule and so we're able to do other things that if
We had to manually do some of these different items
Man, I would take a lot of time right like for example the whoohoo forms if we had to manually send out a little former
A questionnaire to every single person that option it became a lead that would take forever for like schedule was 177 bucks
That's a lot of money, right?
But if we had to every single per that generated a lead or became a lead
We had to go and back and forth like hey, what day works for you? Okay, Tuesday works what time warning our afternoon?
Okay, well three. Oh, I can't do three. Can you do four o'clock?
Like it just becomes so insane that a lot of this just saves hours and hours of time and maybe even saves a whole entire
Person that you might have to hire and so it's totally worth it in the long run
So anyway guys if you have any questions on any of this
Let me know down in the comments section. I'm trying to be like is transparent for you guys as possible so you can see
Everything in my business. I've already shown you kind of the different people that we're gonna say tional structure of our team
here's the software's that I go through and use and
Why I actually use each one of them
So if you have any other questions on like how I run my business or how or why I use different softwares
I didn't explain well enough. Just let me know down in the comments section
Once again, I I answer every single comment guys. I want to help you guys out and
Also, once again if you guys want to see how I run my whole business the exact strategy
I have a free train just drop a comment down below this video
I'll share that with you. I'll show you how you can even get all of my client acquisition
Templates everything I use inside of click funnels all of my emails all my funnels that I used for my clients
Everything in my business, right? I want to be able to share that with you guys and help you succeed as well
So drop a comment down below. I'll share that train with you back with you
And once again, if you found this video helpful, go ahead. Give it a thumbs up
And with that said I will see you all in the next video