What's up you guys Jason Wardrop here and welcome back to the channel and in today's video
I'm going to break down how to leverage digital marketing to grow your real estate business and create an unbeatable brand in
Your market now guys, this is absolutely crucial. Ok. This has nothing to do with lead generation yet
It has everything to do with lead generation building your credibility your authority in the marketplace
So once again just like last video, I'm gonna jump up to my iPad to be able to try it
I draw all this out for you. And if you find this video helpful, go ahead. Give it a thumbs up
I would greatly appreciate that that helps a YouTube algorithm show it to more people
Just like you sorry and let's jump onto my iPad so I can draw this whole model out for you
Alright guys, this is a strategy on how to build an unbeatable brand. So you are the go-to agent in your community
Leveraging something. I like to call
content
Marketing. Okay, and obviously I like to call that because that's what it's called
And so what we're gonna be doing is I talked a lot on this channel about lead generation
And I've talked a little bit about follow up, but I want to dive in a little bit deeper on how this follow up
actually really goes through and pertains to your business and then how you can
Maximize your lead generation and get some organic leads and more exposure. Ok, so
The first technique that we talked about is after you've actually gone through and generated the lead
So let's say you're running some Facebook Ads here or even you're getting leads from zillow
Ok, so the police come in. Here's a little landing page and let's say you get a lead right here. Ok
Well, the first thing that you want to do
and I actually cover this on my video just a couple days ago and I dove a little bit deeper into this is
You want to create?
three to five
videos
blog posts or
Podcast episodes
on the most frequently asked questions
So we're gonna say the most freeing we ask questions that the clients that you work with have about your business
Okay
And we're gonna start out with three to five but then later on down the road
We can up to eight to ten to go through and build more authority more credibility
But we don't need to think about that quite yet
let's just pick the top three to five and the reason why I say
Videos or blog posts or podcasts is because just think about what medium you like the best do you like being on camera?
Perfect shoot videos and we'll upload those to YouTube. Do you like to write awesome go write these blog posts write the answer out
Or if you don't really like writing if you don't want to be on camera
Podcasts are great because literally it's just audio. Ok, and all these are very simple to go through and get started
So what we're gonna do with these three to five topics is then after they opt-in to become a lead
We're gonna send them follow-up emails. Okay?
Now the purpose of an email a lot of times people are like, oh no one's responding to my emails
Well, typically even if you're asking for a response in an email when it's broadcast email a blast everybody
Most people are still not going to respond. Okay, that is the goal
And that is the role of a text message or even a phone call
Okay, and then even like let's say Facebook Messenger BOTS, okay
which we talked about all these right here on the channel, but in this first email right here, we're gonna send this immediately and
We're going to deliver
Whatever was promised right here on this landing page, okay
plus
We are going to go through and say hey, you know a lot of my clients have this question
This is going to an answer one of these topics right here
Okay
and then it's like here is a link to my video or my blog post or my podcast where I
Discuss this in detail to help you go through and to get your question answered now I say in detail
but typically you want these to be pretty short and concise maybe just three to five minutes because
Realistically right out of the gate if someone has no idea who you are
And they're not gonna go watch a twenty minute video of you unless it's a very important topic
okay, so this is immediately and then we're gonna come down here and let's just say
One day later. Okay, so we're dripping on these people we answer
the frequently asked question number two, and this is once again in a video a
blog post
or a podcast
okay, and so on so in the first couple of days usually you could do wait one more day and
Send another one right here freely asked question
three so usually the first seven days I
Like to go through and drip on them a little bit more frequently because it's more fresh in their mind
they're they're thinking about that topic right then and there but then after
After seven days, I usually do a weekly
Drip, okay. And this once again is this content of these eight to ten that frequently asked questions?
alright, so this is the exact strategy right here to go through it build rapport with these leaves because like I said in
The beginning they have no idea who you are
But then that if they go out your videos blog post podcasts
This is extremely powerful and I actually was just want to call just the other day
And someone was like, yeah, if you don't really get someone to buy in the first like two days
They're never gonna buy you might as well just throw them out and throw them there. They're deadly which for the most part
That's true. But if you actually structure your business the right way and your lead generation your follow up
I was on a call just yesterday with a lady who said she started falling back in
2016 and she has not bought and now it is 2020 and she just bought
okay, so
Like that is the power of this drip, she's like man, yeah
I just keep falling your YouTube videos keep connecting with you and the more they follow you the more the time they spend with you
Because have you ever noticed that like even if you've never actually met somebody if you've watched them on YouTube or if you like
Listened their podcasts a lot. We actually meet them in person like man
I feel like I know you but the other person literally has no idea who you are, right?
so anyway
this is method number one of
how we actually go through and structure that now let me go through and talk about a way to actually
Explode your lead generation in an organic way. And so let's just go like this. Okay. So what we're gonna do is you are
The real estate agent right here
and honestly guys, this is true if you are an ello if
You're an insurance agent doesn't matter what business you're in if you're just a local business owner
This works extremely well, and this is a Power Move right now with the economy the way it is, okay
So what you're gonna do is you're gonna go through and you're gonna identify
Five to six let's say five to seven business owners right out of the gate
That would
Support your clients. Okay. So like let's say I'm a real estate agent
I'm gonna go through and I'm gonna identify five to seven business owners. Maybe one is nello
Maybe one is an insurance person. Maybe one is a title person. Okay, I'm gonna hit different topics like this
Maybe somebody is a carpet cleaning business
For window cleaning or
bug spray business
I mean you guys can see like this is endless alarm company and you go and you interview each one of these people and
You put it on your YouTube channel
So this is where you know the the YouTube videos or if you're a blogger
Then you actually like to write you go through you have the interview
But then you make it in more of a written form or you have it on a podcast
Okay. Now what are you gonna do with these interviews right here? Well, you can share it on
Your Facebook page as a value add to your followers your clients and everyone like that and then you ask
the business owner to
Share it on their Facebook page
Okay, and the positive thing about this is you get exposure here plus you're adding value and
Then also they're sharing it here. And so you're getting more followers and
more exposure to your business
Alright, and then once you go through and share it, maybe you have some type of giveaway on there
So you're like hey guys
Here's the home buying guide for 2020 what you need to know
and and maybe like for the to be relevant in this given time of the year is like
What what to expect with your home value right now?
Here's a free guide and then you have some type of opt-in on a landing page, right?
so when they share it on their feed they opt-in when you share it on your feed you get people to opt back in and
Then you leverage that strategy that I just broke down a little bit earlier
Maybe I should have broke this town first of having the videos
the podcasts or
the blog posts
Okay. Now you go do this and you don't have to overwhelm yourself like oh man
Like that's gonna be taken so much time. You literally could do one per week
Okay, or if it's like, oh man, I don't have time for that. I do one every other week, right?
Well right now you probably have a lot of time and you might be thinking. Well Jason, how do I do this?
Well, if it's a podcast episode just go record it on Zoom on skype just on some phone call
There's tons of apps you can go through and do that. It's a video do a zoom call record your screen
Or if it's a blog post just call them on the phone take notes and then go through it and write everything
That you guys talked about. Okay, and you also can record those and there's a site it's called
rev.com
And they'll actually go through and transcribe all of the audio
Okay, so what happens when the transcribe all the audio is and it's just it's like a dollar
dollar per minute
Okay. So once they transcribe all the audio you can go through and maybe you do one final pass one final edit and then go
Put that on your blog post. Now another power move is you go through and you do a video
video interview
so now you have a video for your YouTube channel and
Then you export the audio
and
You use this on your podcast?
Right and then plus you use red comm to transcribe it and then now you've got your blog post
okay, so now you've got three mediums right here and
You literally did just one interview with let's say a plumber
Okay adding value and then whoever it is, there's different people that like to watch videos
There's people like myself that I love listening to podcast. It's just great to be able to multitask
I'm working out or I'm driving in the car listen to podcast and there's some people that
Prefer to read and so this hits all of the different people in your market
so anyway guys, I hope this strategy was helpful as far as going through and building a powerful brand and
Making yourself to go to agent in your community where you're generating organic leads and building a massive
brand credibility
Authority in your marketplace. So with that said guys, thank you so much for watching if you found this video helpful, go ahead
Give it a thumbs up drop comment down below
Let me know what you thought and with that said I will see you in the next video