Hello everybody and welcome back to my channel.
In today's video I will be breaking down the different types of Instagram giveaways that
you can do.
So if you're going to be running a giveaway soon and you need ideas on what you need to
do, then keep on watching.
So Instagram giveaways are very, very popular.
One of my most popular videos on my channel is actually this one on how to win Instagram
giveaways.
All right, so the first type of Instagram giveaway is very, very simple and it's all
you have to do is like the post.
This is about as simple as it gets because it doesn't require them to do anything else
other than like the post.
So very, very low barrier to entry.
Now this is very, very easy to do and most likely only your existing followers are going
to find this because it's such a low barrier to entry.
They don't have to leave a comment, they don't have to follow, they don't have to share.
And so it's just like it.
Now, this type of giveaway would be great if you're not necessarily looking for new
followers, but you're just wanting to thank the followers that you already have.
All right.
The next type of giveaway is to comment something down below.
So you have to ask a question like what is your number one goal in 2020 and then you
have everyone down below and you'll randomly pick a winner.
Now the next type of easy Instagram giveaway is to follow your account pretty plain and
simple.
A lot of times people are running giveaways because they want more followers, so just
follow my account and you are instantly entered to win.
Now the problem with that is that anyone who is following your account, whether they saw
your post or not, is now eligible to win.
If you're okay with that and you're rewarding any follower instead of the followers that
engaged on the post, totally, totally fine.
Now the next type of Instagram giveaway is where you have to tag a friend down below.
This can be anywhere from tag one friend to where you have to specifically tag three friends
for it to be one entry.
I've see a variety of ways.
Whatever way that you do do, just make sure that it's very clear.
A lot of times I see that it's not clear where, oh, you just have to tag one person and that's
it.
Additional tags don't give you extra entries.
If that's the case, then call that out.
Each tag is an entry.
The problem that I have with the tag three friends and then it's tag three friends in
one comment.
That's just hard to track and then you're going to have people who don't follow the
rules and they're going to tag three friends in separate comments.
It just gets sticky.
So if I were to be doing a giveaway like this, I would say tag a friend down below or tag
three friends down below in separate comments and additional tags are one additional entry
and then say unlimited entries.
Whatever you do, just make it very, very clear what they have to do.
So the reason this method of entry is so popular because it gets new accounts, perspective
customers or followers in front of your account.
So, someone will be tagged and they'll say, "Ooh, exciting, I got tagged in something."
And they'll see it and they'll either have one of two reactions, a contest entry, great,
thanks or they'll say, "Oh cool, this is a cool account, this is a cool contest."
And then they will probably enter the contest as well.
All right the next type of Instagram giveaway, I really don't see much anymore, but I'm mentioning
it just as an option and it really does tee up what replaced it.
But what this is, is you would have to repost the contest photo or the image with a hashtag
to your feed.
This was very common before stories, but since Instagram has changed their algorithm completely
you're not seeing every post in someone's feed.
So this really is ineffective because by reposting those don't do well.
People really don't like to mess up their aesthetic and they don't want to post junk
on their posts.
You really didn't get a lot of entries or really great engagement on these types unless
you had a huge giveaway or following.
So yeah, I just mentioned that as that's an option.
But what this has been replaced with is the share to story type of giveaway.
Now, Instagram stories are so popular and while you may not see every single photo in
someone's feed that you follow, you may see all of the stories in their feed if you want
to.
And so that's why this is very, very popular.
It gets your posts, your giveaway, your brand in front of a new audience.
And so all the people entering your contest, hey, they may have 200 followers, they may
have 20,000 followers.
And so that is new eyeballs that potentially could see your brand and your giveaway, click
on it and then enter and so that is why a lot of contests now either make it a required
entry.
What I see most is it's a bonus entry because it's just so lucrative and it's so, so good.
All right.
The next one probably is the most popular and it's a combination of the ones all above.
The type that I see is the like, follow and then either tag or comment or a combination
of the both.
I'm just going to put this all in one general thing.
It's do all of these things in order to be eligible and to get an entry.
So typically what it is, is you need to like the posts, you need to follow the account
and then you need to tag friends or leave a comment.
I've seen it where it's comment your favorite product down below and then tag a friend as
many friends as you want for extra entry.
So it's kind of convoluted on what you have to do, but it's you've got to do these variety
of things in order to get entered.
And the reason they're doing this is because all of those things are ways to increase the
engagement with the YouTube algorithm.
You want engagement, you want people following you at a good rate.
You want people liking you at a good rate.
You want people commenting on your posts and so Instagram will see that.
And Instagram isn't really smart enough to know that, oh, this is a giveaway and that's
why people are so crazy about on this one post.
Instagram will just see that holy cow, there's a lot of engagement on this post and then
hopefully start showing your posts in front of all of your other followers.
Hopefully.
Now like I said before, the most common is the like, follow, comment/tag.
But I have seen in most recent months in this past year and big in 2020 is the share the
giveaway post to your story.
So like I mentioned, you could just do that as an individual entry, but I do see it a
lot as either a required entry but obviously more common is the bonus entry and they make
it really, really lucrative by saying this is five extra entries if you do this or 10
extra entries.
So people who really, really want to win your giveaway absolutely are going to share to
their stories.
So, again, that one is kind of a lot and it's really not a standard.
It's up to you what combination of the above you want to use.
But this probably when you think of Instagram giveaways is what you think of.
So the next one, I don't see this as much and because frankly they're horrible and I'm
not a fan, but their loop giveaways.
I can't even think in the past year of a loop giveaway that I've seen.
And I think it's just because people caught onto them and they're horrible.
But basically it's, where a big group of accounts would get together.
They would either all chip in for a prize, like they all pay $50 and then the price is
like $1,500 to Target.
By the way, this video is nowhere sponsored or affiliated with Target.
You come across the post and it would say, "Hey, here's this giveaway, enter to win $1,500
to Target."
Then they'd say something like click on this account and follow them and follow the steps
and then follow the steps and follow the steps.
And eventually so what you would do is you'd have to click on the account number two, you
would follow them and then you would click on account number three, follow them.
And because of the way that it was structured, you could never tell how many accounts were
in this loop and so I counted one time and there were 38 accounts if you went and followed
every single one of them and went through all of the posts.
Thirty-eight accounts you had to follow.
So again, I think people caught onto this really quick.
It's kind of shady.
Again, I think people caught onto these.
I think they really hurt people's engagement and they just weren't effective at the end
of the day.
And loop giveaways have been replaced by, I guess I'd call it a consolidated loop giveaway,
where instead of, hey, follow these five accounts just on your post, you would say, "Click on
this account and follow all the accounts that that's following."
And they'll say something like, it's so easy.
It only takes 60 seconds.
Sixty seconds?
You know how easy it is to follow.
It's like DIT, DIT, DIT, DIT, DIT, DIT, DIT, and so you know on those accounts you have
anywhere from like 20 to a 100 accounts that you have to follow to win the big prize.
That is a type of giveaway that has replaced loop giveaways in 2020, 2019.
I really didn't see loop giveaways anymore, but my personal opinion, I do not recommend.
That is not going to give you the followers you want.
Those people are strictly following you because they want to win.
I mean that's what most giveaways are about.
So they really will have no relationship with you and that's not going to be good because
you're one of a 100 random accounts that they had to follow.
So I do not recommend this, but if you're into that, that's what you really want to
do.
Go for it.
All right.
The next type of giveaway is where you have to do something off Instagram.
And I actually really, really like these type of giveaways actually more than any of the
other ones because when the contest is over people didn't have to follow you, so they're
not going to unfollow you.
They didn't create inflated engagement, which once the contest is over there's going to
be zero engagement on your page and Instagram is not going to like that.
So what this type of giveaway is, is where you have to go click a link in bio and fill
out a form or sign up for my email list or leave a comment on my blog.
So these are things, it takes them away.
So, the barrier entry is higher because they're going to have to click, click, click and do
things.
But I really do like it.
I think out of all of these, if you get people to sign up for your email list, that is the
number one thing that I personally would do with the giveaway is get people to get off
Instagram and onto your email list because your email list, you control it and you own
it.
And yes, they can unsubscribe, but unsubscribing isn't going to hurt your engagement.
And there's no algorithm per se that's going to be, oh, all these people signed up and
then unsubscribed.
Maybe I shouldn't deliver the emails.
No, that's not how it works.
So I really love this type and I do think it is under utilized because I don't think
a lot of people have email lists for their businesses.
If they do, they're just not thinking about how great of a tool that is.
Hello, it's me, I'm back.
It's totally a different day and we're in different clothes, different hair, different
makeup.
That's because as I was editing this video, I realized that there was one really important
type of Instagram giveaway that you can do that I totally forgot.
So let's get into it.
So this last type of Instagram giveaway, it's actually a contest and this is where you pick
someone based on merit.
So, there are a variety of ways that you can do this.
One very common one is to have sort of a photo contest where you have a theme or maybe they
have to show using your product and they share a photo to their feed and then they use the
contest hashtag and then you get to pick a winner.
This is merit based.
It's not a randomly selected winner.
You get to look through all the entries and pick someone from there.
Another way that I see people do this is a caption contest where you post a photo and
then people have to come up with the best caption and you pick the winner.
Another way that I see people do this, and I actually really, really love this, is a
way to get people involved with the product development.
So let's say you're a cosmetics company and you have a new eyeshadow.
Then you say, "Contest time.
Help us come up with a name for our new eyeshadow, comment down below with your best name.
We'll pick a winner within X number of days or whatever."
All those things that I talked about before and this is really, really fun and people
absolutely love it.
Not only are you getting a ton of engagement on your posts, but your audience may have
better ideas than you or your team, and they get to feel they're involved in their favorite
companies products and helping to create that.
So I love that.
And I think product naming is easily one of the best ways that you can do a contest and
then obviously you have some sort of prize or something for the winner.
Say, "Hey, if you get this, you get a bundle of eyeshadows or you get this new eye shadow
or whatever it is."
Again, this is just such a great way because it's a way to get your fans and your followers
involved in the creation of their favorite products.
They feel they have a little bit of ownership in the final product.
All right guys, that is all I have for Instagram giveaways.
Let me know down below, what is your favorite way to run a giveaway for your brand and what
has been the most successful?
Then if there are other Instagram giveaways that you've done or you have seen, comment
down below.
Let's share the wealth.
If you like Instagram giveaways, be sure to give this video a like.
I mean, come on, come on.
Who doesn't like giveaways?
Who doesn't like winning giveaways?
Give it a double like if you like winning giveaways and be sure to subscribe because
I am doing a series all on Instagram giveaways for business so you don't want to miss out.
The next video is coming out very, very soon and this will give you the strategies that
you need to use for running your giveaways on Instagram.
That's all I have for you guys and I'll see you next time.