In the next 15 minutes,
you are about to learn how I took a $40 digital product that I produced
and sold it and made over $6,000 in less than six days.
Most content creators and first time online business owners think that they have
to have some high ticket,
fancy product in order to make a substantial amount of change.
And that's just not the case.
These lower digital price point products can make a lot of money as well.
And we're about to dive into how exactly I did it and why I'll always sell and
promote the lower ticket digital products. And that's coming up right now.
So this digital product that I'm talking about specifically is a digital course.
It's one form of a digital course. Now, if you've been watching my channel,
you'd know that I've dove into the topic of online courses.
And there's so much to talk about when it comes to this topic,
because just like anything, when it comes to investing,
when it comes to the type of businesses you can create,
there's all types of different options within a certain field and a certain
topic. And it's no different from digital courses.
And so why digital courses and why this certain type of digital product? Well,
if you hadn't heard already the online learning industry on the internet is
a booming industry. Okay. In 2020 alone,
the market was estimated at over $250 billion.
That's billion with a B. And by 2026,
it's estimated that it's going to cross over $430 billion.
So there's plenty of people to win and sell their own digital product within
this industry.
So you might as well hop inside this eLearning industry right now.
And if you're planning to release your own digital product in the form of a
digital course, go ahead and type in, in the comments.
E-Learning I would love to know. And also, if you think you have a course topic,
let me know that in the comments as well.
And so in this online business world of digital courses,
there's so many types of courses you can sell. So in my mind,
there's really three main categories that your digital product can fall under in
the, in the form of a digital course, of course . So,
and that is a mini course, right?
Or a lower ticket product or what I like to call a gateway course.
And then in the middle, you have your transformation course,
which takes somebody from a, all the way to Z. Oh, I left my window open again.
Mm. So then the transformational course, as I was saying,
is that mid-level priced course that gives somebody a complete transformation.
It takes them from A,
all the way to Z and a transformation that they are specifically looking for and
a problem that they are trying to solve. Right?
And then you have your third level or that third type of online digital product,
which is more of a hybrid type model because there definitely be some in person
involvement at that high level,
because those price points can range from $2,000 to
$5,000 and beyond.
And so that is the hybrid course model where you have some face to face
interaction,
some coaching included within your course or included with the digital
course and the video lessons that you are offering as well.
So those are the three types you got the gateway course,
the transformational course, and also the hybrid high ticket model.
That's typically built once you've been in business for quite a while,
most of the time, new business owners,
unless you've been in the game for a while,
or you just have this gift and know how to sell high ticket.
Typically you don't start at the very top with a high ticket model,
because it's very hard to build out that business.
A lot of times you need sales representatives to help close these high ticket
sales. And it just gets more complicated.
So that's why I encourage everybody to create a little gateway course
or a mini course, whatever you wanna call it first, because it's just practical.
You can really create this product within just a couple of days.
You can launch it within a week and you can have a quick cash injection into
your business like I did.
And so I'll walk you through a few of the basics that you need to know when
creating a mini digital product, AKA course.
And so let me tell you why I'm a big fan of the gateway course or this mini
product one, because it's very affordable to your audience.
You are gonna sell this thing for no more than $99. Okay.
It's going to be at a price point. That is a no brainer for somebody to buy.
They're gonna be like, oh, this thing,
it's $39 and I'm getting all of this. Yep. I'm adding it to cart.
I'm buying it right now. Okay.
So it's something where if they see it on your website or they see it on maybe
your link tree on Instagram or wherever you are, your YouTube channel TikTok,
they're like, oh, they come across it. They're like, yeah,
this offers a lot of value. I'm getting it right now.
That's a no brainer price point.
The other feature of this low ticket digital course is that it's automated and
it's also scalable. So you create the product once and that's it. You're done.
You don't have to do anything else. You sell it on the market.
And it's from that point on passive income.
And it's scalable because you can sell it to as many people as you want.
You can sell it to a hundred people. You can sell it to 10,000 people.
It doesn't matter.
And that's why it's a really nice income stream and also very scalable.
But the best part about this product is that I call it a gateway course because
it that's literally what it is.
It's a gateway to other products that you are going to sell in the
future, whether that be a coaching service consulting,
a mastermind event, whatever it is, it's kind of like you,
your audience or the person that buys your customer that buys this product gets
a taste of the knowledge of, you know, and they also get a quick win.
That's another thing that is very important about this course is that the whole
point of it is it gives your student who buys a quick win. Okay.
It doesn't give them a full life transformation.
It just gives them that one win that they've been looking for.
Maybe you're teaching them in your course how to get their whiny dog to just
stop barking and shut up. Like, that's a problem that a lot of dog owners have.
It's like, dude, how can I get my dog to just be quiet?
And so that's something you can teach them very quickly within this program.
And once this product is complete and once you create it,
the reason why I love it is because it's so flexible.
Let's say you already have a lead magnet and you already have email marketing
going on. Let's say you have some automated emails going out to people.
You can incorporate the sales page to this product, into your email sequence.
You can incorporate it on all of the maybe description in your YouTube
channel, everywhere that you are present online,
you can easily incorporate this product.
You can have a lot of places where your audience can have a touch point to it
and have the potential to buy this product.
So the way I like to tell people to promote it is let's say you have a free
freebie offer,
and opt-in when you offer your lead magnet immediately on the thank you page,
you can have a touchpoint like, Hey, check out. If you, you know,
your freebie is getting delivered to your inbox right now.
But if you're interested in learning how to solve, solve X, Y, Z, problem,
then check out the blah, blah, blah, course that I have right here,
click on this link. And it'll take you to the sales page of your gateway course.
Okay. So what comes first? Well,
what came first in my sales of my particular product my
gateway course,
what I call it is I had to think of a way to sell a product where I was just
giving away a piece of my knowledge.
So if you think about my brain and you take my brain,
and if you were to cut a little piece of my brain out, it's like,
that's the knowledge I'm selling. Okay.
I'm not selling everything I know about business and what I've learned about
YouTube marketing. I'm just selling a little tiny piece,
which will help somebody tremendously get clarity on this one little thing,
and it'll help them move forward and they can get momentum in what they're doing
and go on and move on to bigger and better things.
And so one thing to keep in mind,
as you are developing this mini course is this information can,
should be consumable and no more than two hours.
Two hours is actually kind of long.
My mini product or digital course is consumable in less than 60
minutes.
So you get in there's three simple video lessons and that's it,
it's like 20 minutes per video lesson.
And it has some worksheets and it has some downloadables and that's it you're
done within an hour. It's very, very easy. And at the end,
people are feeling really good about the action items that they can do and the
tools and the couple of resources that I include within this minicourse.
And if you're struggling on what your course topic could be for just this mini
product that you wanna sell, don't think too hard about it.
So let's take the example of massage therapy.
Let's say that you are a massage therapist and you've created a very successful
massage therapy business, a mobile massage therapy business.
It's very successful.
You're generating a lot of revenue and you wanna teach other massage therapists
how to do it. Okay. So you're just gonna teach in this mini course,
how a massage therapist can get their first client within 24 hours,
something like that. You're not gonna teach them the full, you know,
a to Z on how you created the entire business, how you created the legal pages,
the websites, the sales funnels,
how you're able to create passive income in your massage business. No,
you're not gonna give away all this. He right.
You're just going to give away one piece of the puzzle.
And that's how a individual massage therapist can get their first client within
24 hours or something like that. Okay. If that's,
what's going to be taught and included within your mini course,
and then if you wanted to upsell them to a coaching program or to a bigger
course at the transformation level course, you can do that and teach everything.
You know,
you can kind of think of this as a paid way to get qualified leads into your
business.
Cuz typically people give away a lead magnet in a freebie and people go on their
email list and they get on there for a free piece of value. Well,
this is kind of cool because this is a way to get very,
very qualified technically customers and buyers who then are ready to buy
whatever product that you have next.
So then once you decided what little small piece of your knowledge you're going
to teach, you're gonna create it with free tools.
You don't need fancy software to create video modules in a course,
especially if it's just under an hour,
you can simply create it using free tools like canvas.com.
You can use the free version of canvas to create it.
You can loo use loom.com to screen record as
something that you're teaching on the screen, all of your video lessons.
And then if you want to put together presentation slides or some type of visual
to walk them through something again, you can use can to do it. They have very,
very, very nice presentation templates. You can also use Google slides.
That's what I personally use to put together. All of my curriculums.
I like the flexibility and the design aspects of Google slides.
And that's also free as well.
So really this is the most time consuming part of your course gateway course
creation is putting together the slides, the content recording.
Maybe there's a little bit of editing that you have to do,
but it should go very, very quickly.
You are the most knowledgeable of what it is you're teaching.
So you can map it out in a way that's very step by step and consumable and
something that people can take action on. So it shouldn't be too hard. Okay.
So you figured out what you're going to sell knowledge wise, right?
And then you've created your digital product with the free tools.
Now the next step is to create a sales page. Don't overcomplicate it.
A lot of the sales funnel builders that are out there.
Maybe you have a sales funnel builder already.
They have different templates that you can model and create your sales page.
So it'll have a title, it'll have a description of your product.
It'll have the benefits, it'll hit the pain points.
The pain points is a big one. So the pain points of what you know,
your customer is going through that is what's going to be on your sales page
because you are speaking directly to what it is they want to solve and what,
you know, their problems are.
So the pain points you're gonna have to hit for sure.
And then you're gonna talk more about the benefits about your product and also
the features like if you let's say you include video lessons and let's say you
include a calculator or let's say you also include a planner
or digital planner or something,
whatever it is that you're including within the package bundle of your digital
course, definitely highlight every single thing.
You're gonna wanna walk people through exactly what they're getting on the sales
page, because that is going to make your sales page convert higher.
That's also something that really helped me.
Another thing is if you have testimonials,
you don't need a ton of testimonials to sell a $40 product, right?
But if you have a couple of testimonials,
you can put like maybe three without throughout the page. And these,
these could even be written testimonials.
You don't have to worry about getting a video testimonial that will also be
super helpful. And so the other thing you may be asking is like where,
or what tools should I create my sales page and host my membership.
The quick answer.
Cause I've made different videos about this before is I really love all in one
business tools. I like Kartra and I also like systeme.io.
There's so many great pros to both of these.
I would say that if you're looking to get started today,
if you don't have a high budget to invest monthly right now,
and you're looking for a very incredible tool that does have everything
definitely go systeme.io because they have so many great
templates with sales funnels, they have email marketing.
It really is your one stop shop for your online business.
That you can host a membership. You can charge people, you can have checkouts,
you can have upsells, you can do email marketing, you can have automations,
you can have a website it's really, really cool.
So I'll leave the link in the description for that. It is my affiliate link.
So if you do use it, I do get credit, which does help support the channel.
And I could also leave a link to a video where I did a full tutorial on how to
use the systeme.io tool so that you can check that video out after you finish
watching this video. Of course.
So now we are pretty much ready to launch this thing out to your audience,
right?
And don't get discouraged if you don't have thousands of followers and you know,
millions of views on your YouTube channel or, you know, your Instagram reels,
you can definitely sell to the audience that you have. Now, maybe you have a,
an email list. Maybe you have a following of 500 people on Instagram,
or you have a YouTube channel that has 200 subscribers launch this thing,
launch it to this audience.
You can do it the way to get the most bang for your book in the beginning
is to launch it out, make some noise, tell people, Hey,
I have something really cool coming, you know, in 10 days or whatever it is,
whenever you plan to launch start giving value,
start making some noise on your social medias about what it is you're going to
sell. Different pain points that you have. And then when you're ready,
launch it, start promoting the sales page.
And what I would do is offer a little discount code just to make it even more
irresistible the week that you launch.
And here's why you want to do it when you launch your product. On the first day,
if you get a few sales and people consume the product,
you'll get feedback right away on this thing. So what does that mean?
That means that you can use that feedback in the form of maybe they leave
comments within the tutorial videos,
you can use that to then use as testimonials on your sales page.
So then you'll have more social proof of this digital product that you're
selling and people are going to be like, Hey, other people, you know,
this is working for them. Let me, let me buy it.
So this is literally what happened when I sold my cuz. My,
my gateway course it's priced at $47,
but when I launched it, I had a 15% discount code. So I,
I sold it for 40 bucks and I remember I launched it
on a Tuesday. And by that Friday, that Friday alone,
we made $2,100 on this product. I was like, holy crap.
So within that six days of launch, I think it was Tuesday through Sunday.
So Tuesday, Wednesday, Thursday, Friday, Saturday, see,
Sunday we made over 150 sales. It was insane. I was like, whoa,
I was not expecting this.
My goal was 75 sales and we pretty much doubled that.
So that was really fun.
And I barely promoted it to my audience.
Like I promoted it on my Instagram.
I made a couple of Instagram story pages for it.
And then on my YouTube channel,
I made a video talking about the product and announcing like, Hey,
there's a 15% off code until Friday or whenever it was.
But I remember like when the code or the sale ended was when
I saw a spike in the sales, I was like, wow,
this is incredible. I couldn't believe it. It was really, really fun.
And so maybe you don't make 150 sales, but maybe you make 30 sales.
That's amazing. That's a quick cash injection. So wait, what's 30.
What's let me just do quick math here.
30 times 40 that's $1,200
$1,200. So imagine making that much within a week, that is pretty sweet.
That's one K in a week that you wouldn't have had before from putting in this
effort. So then after that, you can sell this thing in an evergreen fashion.
And even if you want to promote it and have a promo in the future,
let's say like, you know, next quarter,
you wanna promote it and have another sale. You can do that.
So you can promote it and sell it as much as you want, which I highly encourage.
We don't sell enough. In my opinion, as business owners,
I think we get a little bit too scared to sell to our audience.
And I think that, yes,
you don't wanna be selling all day every day to your audience.
You definitely want to have different seasons of when you're giving value
different seasons of when you're, you know,
giving behind the scenes and just doing different things in your business or
showing to your audience. But when it comes down to sell, sell,
sell every quarter,
make it a point to sell every single quarter and to promote this product.
And by the way,
if you are interested in starting a profitable YouTube channel and learning how
to promote these digital products with your YouTube channel on
the backend, per se,
definitely check out my six step subscribers to sales blueprint.
You can catch it right here, or the first link in the description.
It goes over the six steps on what you need to have a successful channel.
And so a gateway course and a mini course and digital program is just scratching
the surface to what type of digital products are out there and the types of
things you can create and sell online.
And so if you're still interested in learning more about digital products and
how profitable they can be and what else you can sell,
all you gotta do is click right here.
And I talk about 15 other products that you could promote that can make you
$1,500 within a week. Check that out, and I'll see you on that video.
What's going on money, making YouTube fam it is the digital revolution.
That's right. So it's only fair that in today's video,
we're gonna talk about 15 different digital products.