hey guys so in today's video I'm finally
going to teach you everything there is
to know about the seven back-end
keywords for KDP there's a lot of wrong
ways you can be doing it and there's a
lot of misinformation online about how
you can properly do the sub backend
keywords so in this video I'm going to
tell you everything there is to know
about it and exactly how you can do it
so you too can have the best results
with your KDP and increase your book
sales all right so let's get into my
computer so before I give you all of my
personal tips and recommendations I'm
actually going to show you the exact
recommendations that Amazon Kindle
Direct publishing is telling you to do
Amazon actually has an entire help page
telling you exactly how to make your
book more discoverable with keywords and
those are the best practices and
following them is also really really
important because if you violate them
you can also put your account in danger
alright so let me just go through this
page and afterwards I'll give you
examples of what you can do so here's
what Amazon says to make your book
easier to find on Amazon you need
keywords that accurately portray your
book's content and reflect the words
customers will use when they search
along with factors like sales history
and Amazon bestseller rank relevant
keywords can boost your placement and
search results on amazon.com browse the
topics below to learn more obviously
this would also apply to the other
Amazon countries alright so he is
telling you how to update your keywords
and then here is the best practices so
Amazon says combine keywords in the most
logical order so this is really really
important and then here it says customer
search for military science fiction and
then they say customer search for
military science fiction but probably
not fiction science military then it
says use up to seven keywords or short
phrases keep an eye on the character
limits in the text field before
publishing search using keywords you're
considering on Amazon if you get
irrelevant unsatisfied results make some
changes when searching look at the
suggestions that appear in the search
field drop down think like a reader
imagine how you'd search if you were a
customer so here already we can see very
important things some people tell you to
use as many keywords as possible or to
keyword stuff and all of that but here
the first true datum is that you need to
combine your keywords in most logical
order so keep that in mind and adhere to
telling you to search using key viewers
you're considering on Amazon and then
here it says look at the suggestions
that appear in the search field drop
down so this to me is one of the most
important things because Amazon is
telling you very clearly that you should
be looking at the Amazon search
suggestions so you can use my free
Chrome extension to see all the
suggestions that Amazon has for a
particular Niche or keywords and then
take inspiration from that and then here
it says think like a reader so keyword
stuffing is not thinking like a reader
if you keyword stuff the backend
keywords you're trying to think like an
algorithm but not actually knowing how
an algorithm Works you're actually
confusing it and lowering your chances
of getting ranked on page one for Amazon
so these are the best practices keep
those in mind those are the only true
data that Amazon has anything else that
people tell you is not correct and
please just keep it simple don't
complicate it some people have made it
seem like it's really complicated to
back in keywords so it has to take a
long time or a lot of research or a lot
of thinking that is also just not true
keep it simple keep it easy take the
best keywords you can find and leave it
advance
your most important keywords will
already be in a title and subtitle so
even if you don't do the best job with
your backend keywords your book can
still sell so if you have your most
important keywords you title a subtitle
you're going to be totally fine
the backend keywords is just an
additional bonus to further try to rank
in smaller niches other niches that
sound might be searching for relating to
your book
all right all right so let's go over to
keywords to avoid so here it says
information covered elsewhere in ebooks
metadata title contributors Etc
so something is included in your title
you don't have to use that in your
backend keywords subjective claims are a
quality EG best novel ever
time sensitive statements such as new on
sale available now
so these things you just want to avoid
and never put in your backend keywords
that information coming to most items in
the in the category such as book
spelling errors and here it's telling us
variants of spacing punctuation
capitalization and and polarization and
here it says 80 gb without a space and
here it shows 80 gb with a space
computer and computers etc and then here
it says exception words translated in
more than one way so the next Point here
is anything misrepresentative like the
name of the author not associated with
your book this kind of information can
create a confusing customer experience
Kindle Direct publishing has a zero
tolerance policy tomato data that is
meant to advertise promote or mislead so
really make sure that you're not
misleading anyone in any way this is
something that can actually get you
counted in trouble and possibly even
terminate it and here quotation marks in
such terms single words work better than
phrases so here it says quotation marks
and Search terms single words work
better than phrases and specific words
work better than general ones if you
enter complex suspenseful who done it
only people who type all of those words
will find your book for better results
enter this complex suspenseful whodunits
customers can search for any of those
words and find your book so instead
don't use quotation marks so Amazon will
be able to use any of the variations of
these three keywords for a customer to
find your book and then the last Point
here is Amazon program names such as
Kindle unlimited or KDP selects so those
are also words you can't have in your
backend keywords all right so this
really quickly here's some other
metadata and keyword tips from Amazon
directly so these would be good to
follow customers are more likely to skim
past long titles over 60 characters
Focus your book's description on the
book's contents make sure your book's
metadata adhere to Kap guidelines your
keywords can capture useful relevant
information that won't fit in your title
and description setting character plot
theme Etc so they're always talking
about fiction or written books then they
also say you can change keywords and
descriptions as often as you like if
your book is available in different
formats physical audio keep your
keywords in description consistent
across formats so these are the the tips
from Amazon for us the most important
data and these points is to combine
keywords in most logical order and then
when searching look at the suggestions
that appear in the search field. drop
down and then think like a reader
imagine how you'd search if you were a
customer and then the other thing to
just keep in mind is there's two ways of
doing the back-end keywords you can use
up to seven keywords or short phrases so
you can either use keywords or short
phrases and now let's look at one
example so you can see which one might
be better for you both alright so the
question for you that I want you to
think about is which do you think the
Amazon algorithm would understand better
and here's two options
so the first option could be and these
are totally random this is not research
it's more of just an example for you to
give this is more of just an example so
you can see the difference between two
options that Amazon is giving us so this
is just an example don't copy this
but let's look at the option one so
option one would be just using keywords
or just using words and keyword stuffing
and that kind of stuff so the first
keyword line could be kids coloring book
color coloring children the second line
could be kid for kids kid girls kid boys
boys and girls and the reason making
this example is this believe it or not
that's what many people are doing with
their backend keywords trying to get as
many keywords in repeating a lot of
keywords and all of that so you can see
that this is not actually best practice
but I'm just showing you using lots of
keywords this is the main point of this
example so next line could be girls and
boys young kids teenagers teens tweens
kids and tweens fun activities books fun
at home things to do TV free Timothy's
kids holiday activities holiday fun
relaxing for mind learning play time
summer activity holiday activity so this
is just one example of using lots of
keywords and keyword stuffing and do you
think the algorithm would probably
awareness thank these keywords well you
think that might confuse the algorithm
with you about all right so let's look
at option two and this would be phrases
so the first example is coloring book
for kids ages six to eight and eight to
twelve color pages for boys and girls
fun activities and stress relief after
school gift or birthday presents animals
dogs and dinosaur coloring for boys gem
book activity book for young children
children's coloring book with large
Pages some of these two options which do
you think the algorithm would understand
better and help you rank your book on
page one
what clear and I intend to do is always
the second option we go for as many
phrases as we can and then if we need to
use some keywords but just using
keywords without phrases or just keyword
stuffing just that is not the best
option that is not what it has given us
120 000 Book Sales and this is what has
consistently worked best for us also
having an SEO for many many years it is
my personal opinion and nothing more
than that that if using phrases that an
algorithm could understand phrases much
better and get developments of your
Niche much better than just using lots
and lots of keywords so this is
something to synchronous when you're
doing these kinds of things the biggest
tips for the back-end keywords is make
sure you stay away from any brand names
any trademarks or any author names that
are not your own go to really just stay
relevant stay true don't do anything
scammy don't do anything spammy and
really have the best interest for the
customer in mind obviously as we have
now seen from these tips here you don't
need to duplicate keywords but if you do
duplicate it it is not the biggest deal
the main thing to make sure you're
following is staying away from keywords
that Amazon does not allow like Kindle
and stressed and on sale and stuff like
that and that's staying relevant to your
category so this is the data directly
from Amazon if you have heard any other
data that is not following these
practices just ignore it stop following
those practices if you have followed bad
advice in the past maybe update you
seven back in keywords make sure you're
not following the rules and follow your
future books just make the bit and
follow you feature books try to make it
as good as you can while following all
the rules like I said we like to use
phrases as much as we can and then when
we don't have phrases then use
additional keywords instead of that
that's always saying is relevant as
possible all right so I hope this will
help you with your book sales if you
have any questions you can leave them
down in the comments or in our free
Facebook group all right I'm wishing you
guys a super fun day bye for now