- What's up?
It's Jamal, and welcome back to the channel.
In this video, we're gonna take a look at emails
written by some of the world's top sales experts
and break down the strategies
that will help you land more clients
and even bigger commissions.
Who doesn't want that?
Name one person that doesn't want that, I dare you.
You can?
It's terrifying.
If you wanna get the most out of this video,
click the link in the description
to HubSpot's free sales email templates kit
with email sequences that have closed 100,000 in 30 days
to specific email types that can get a 76% response rate.
This kit has it all.
So first things first.
I just learned that eight out of 10 prospects
prefer to be contacted via email,
which means it's really important
to make sure your message is perfect before you hit send.
When it comes to B2B sales,
email is essential for building a rapport
with potential clients.
Being polite and professional isn't enough.
Every word in your email needs to be carefully constructed
to move the reader in the right direction.
And that's why we reach out to half a dozen executives
from successful agencies, world-famous training programs,
and sales tech startups
and ask them to share proven emails that work for them.
These emails can be divided into three groups:
first touch emails, follow-up emails, and break up emails.
The best sales people use all three
to nurture leads and close those deals.
Let's start with first touch emails. (vocalizes beep)
(laughs) Like the name suggests,
these are the first emails sent to a prospect.
These can be solicited or unsolicited.
We have examples of both,
but let's start with an unsolicited email template.
A great technique for sending unsolicited emails
is to start by asking a prospect
who the best person is to speak
with in their organization.
This is obviously important
because you don't wanna waste time
soliciting the wrong person.
But it also starts a conversation
with a very simple question
that the prospect can answer with ease.
Most people are instinctually helpful
as long as you don't ask them
for something super complicated.
So instead of hitting them with a hard sale
just introduce yourself with a friendly inquiry
that is super easy to respond to
and open a line of communication.
Next, and if possible, reference someone else
in the organization who you have communicated with.
This creates social proof
that will subconsciously encourage the reader to respond.
Finally, and with a clear call to action
that the reader can respond to.
In most cases, you're trying to set a meeting,
but you can encourage any action
that strategically continues the communication.
You can also offer two CTAs,
given the reader a choice in how they respond.
Another proven technique
when sending unsolicited sales emails
is to approach a prospect who is new to their position.
This is effective because the prospect
is less likely to be set in their ways
and is more likely to be looking to enact change,
change that you happen to be offering.
Excellent work.
Let's take a quick look.
Again, you see the social proof.
Then congratulate the prospect on the new role.
Now here's where things get interesting.
Try to commiserate what the prospect
about how stressful a new role can be.
Then quickly offer to relieve some of that stress
and finally invite the prospect
to share their experience with you.
This builds trust with the prospect
while also allowing you to begin discovery
on how your company can service this potential client.
All right, so now that I've shared some strategies
on unsolicited first touch emails,
let's take a quick look at first touch emails
in response to an inquiry from the prospect.
These are obviously easier
since the prospect has already expressed interest,
but there are still techniques you can use
to optimize your response.
Oftentimes, a prospect inquiry will include questions
about your product or service,
and your natural instinct will be to answer these questions
in your response, but not so fast.
Our sales experts recommend that you use these questions
as an opportunity to have a deeper discussion
with the prospect.
You can say something like,
"There are a couple of possible answers to your questions.
"I wanna be sure I'm giving you accurate information."
Then, and as you probably guessed,
hit them with a CTA to set a time for a call
where you can custom craft your response
to satisfy the prospect's needs.
And whenever possible, take the opportunity
to create a sense of urgency for the prospect
by saying something like,
"You said you were hoping to get started by next month,
"but I'm not sure we're gonna be able to make that timing
"if we don't get a meeting on the calendar this week
"to discuss next steps."
If I said that too fast, don't worry.
It's all in the sales email templates
that you can download in the description.
(bouncy music)
- This data is wrong every freaking time.
- Have you heard of HubSpot?
HubSpot is a CRM platform
where everything is fully integrated.
- Whoa, I can see the client's whole history,
calls, support tickets, emails,
and here's a task from three days ago I totally missed.
(upbeat music)
- [Female Narrator] HubSpot, grow better.
- No matter how good your first touch email is.
Few of them will lead directly to you closing a deal.
That's why follow-up emails are super important.
Follow-up emails can take a lot of different shapes
depending on what previously occurred.
For that reason, we have a large variety
of follow-up email templates.
The most successful sales people
send up to five follow-up emails to every prospect.
I'm not gonna go over all of these templates in detail,
but let's hit on a few key tips
that apply to most, if not all scenarios.
The first step is to mirror the way the prospect speaks.
You can directly quote back something
that is said in a previous exchange,
or simply use the same language as the prospect
to describe their challenge and your solution.
Second, mention something personal
that the prospect revealed during your previous exchange
as a way to continue build rapport with empathy.
And speaking of empathy,
it never hurts to remind the prospect
that you have your own supervisors to report to.
You can say something like,
"My boss asked me about the status of our communication."
You also wanna think of different reasons
for contacting the prospect instead of just checking in.
You can share a recent article
that might further inform the prospect.
This shows that you're working to provide a solution,
even when you're not selling the prospect.
If you gave the prospect a trial of your product,
and they didn't convert to a customer,
you could reach out for feedback on your product.
Again, you're not trying to sell here.
You're just trying to get the prospect back on the hook.
You can even offer the prospect some sort of incentive
like a gift card in exchange for their time
in helping you to improve the product.
Unfortunately, even a couple hundred dollars
at Dave and Busters won't close every deal.
Sometimes you have to cut your losses
and send a break up email.
The point of a break up email is twofold.
It allows you to close out a prospect and move on,
but it can also trigger a response in your prospect
when other fall-out methods have failed.
In fact, you might be (indistinct) to learn
that HubSpot's own sales team sees a 33% response rate
from their break up emails.
That doesn't mean that they all become sales,
but it at least keeps lines of communication open.
If you're wondering what we say
to achieve that 33% response rate,
you can find it in the templates.
We also have a few versions
of other companies that do even better
like the, "I feel like a stalker" email
that gets a 70% response rate,
and the reigning champion of breakup emails,
"permission to close your file,"
which our sales experts say nets them a 76% response rate.
That's madness.
It's important that your breakup email
not come off as passive-aggressive.
So if you're new to sales,
you definitely wanna stick to the script,
which has been vetted by experts.
Sales is a game of rejection,
but you never want to close the door
to future interactions with any prospect.
That's why our breakup templates
are sure to remind the prospect
of your continuing interests
to solve their business problems
while softly closing the door behind you,
which is actually how I'm gonna close out this video.
Just a general reminder to like this video
and subscribe to this channel and a final suggestion
to download our proven 25 sales email templates.
Do it now so you don't have to go back
and search for the link after the next video plays.
That's called creating urgency.
See what I'm doing.
You get it.
Thanks for watching,
and I'll see you next time.
That's why we reached out to a...
And that's why we reached out to (mumbles and rolls tongue.)
(upbeat music)