(sounds of helicopter propeller)
Good Morning, Facebook. It's me, Gary
and that's DRock. We're filming DailyVee 32, 31?
- [DRock] 31. - 31.
I like being 31.
Dave Winfield, when I was a kid, as a Yankee.
(helicopter motor sounds)
(slow trance music)
Typical day in a casino.
Conference room in Connecticut.
You know, just doing my thng.
What I think is most interesting, is the following,
which is what I've spent my career on.
Sometimes I've done it well, now I'm really doing it.
One on one on one CRM.
What I mean by that is in the same way you think of customers
and knowing them, let's use Rick in a positive way.
(audience laughter) I got to make it up for you, Rick.
If Rick is doing great, Rick may not be motivated
by another eight thousand dollars or four percent
he just might not. He may be motivated by an extra
couple of weeks. So I'll give you an interesting,
we have an unlimited vacation policy.
Let me explain. Did that for first two years.
Then I created a mandatory three weeks
because a lot of kids, especially youngsters
they didn't know how to handle it so
some of them didn't use it all and then you had some
that used it a lot. But here's what's funny
we still have it unlimited, I'm thrilled to fire you for
your vacation actions even though we have an unlimited,
yes, we have an unlimited policy. That doesn't mean you should
be on vacation 94 days a year. Got it?
Obviously, I do those 5, 10 minute meetings with people
when they first start. You've seen that on DailyVee countlessly.
But these hour breakfasts with six different people just
shooting the shit. Always trying to move the needle in making
me more accessible and human and real to even my own employees
as much as I stand and spew it on this show.
Genuinely wanting a relationship with them is the actual
answer to this question.
As much as I stand in front of them in all hands on meetings
or send emails, it's still tough to make somebody feel comfortable.
Even if they've been with me two, three years at
the company to just reach out and say hey and talk about
their wants, dreams and needs.
And so I'm continuously trying to hack at creating scenarios,
you know a breakfast like this allows something to come up
about a favorite TV show that I then can mention in the elevator
that then leads to six months from now that person when
they're struggling because one other person is making their life
miserable for them to actually come and speak to me about it
versus finding another job.
I'm the least fucking confused person you will ever meet.
And I need you to understand that.
And the way I solve for that is to stand in front of you,
stand in front of you at scale and say I am here to have any
conversation you need at any time.
You know, I call it the Ricky Henderson rule.
Ricky Henderson is a baseball player in 1984 that winked at me
as he was going into the dugout. And he became my favorite
baseball player and I supported him and bought his stuff and
bought his baseball cards. You know, it's very hard.
I have 600 and change employees right now
finding time for everybody is very, very difficult but
even the five minute meetings, though are so short,
create context. It's amazing, I've been sitting with a lot lately
as I'm catching up and you know whether I know the town they
grew up in or their favorite sports team or what
their ambition is that context becomes meaningful.
And it's important. And I think it has a huge impact on culture.
When you don't become a faceless CEO or
head of this, head of that and you become Gary or Emily
or Ricky it becomes totally different and by saying
hello for five minutes in a meeting it leads to them saying
hello to you in the elevator which leads to them saying
hello at the holiday party which leads to them coming
to you actually on an issue.
It's building an actual relationship.
What matters the most, in my opinion, and what I think is
absolutely the future of HR is the one on one nature of it.
Some people want work-life balance,
some want more money, some want more challenges,
this is school and school doesn't work.
You can't put everybody in the same box.
They're driven by different things and more importantly,
you know this and all of you know this,
you're driven by different things at different points in your life.
When you're 22 and you didn't grow up
with anything you want money.
When you crushed it and your 32 and you
found the man of your dreams and you want to start a family
you not sure you want to be a working dad maybe a stay at,
there's just a million, by the way I tell my employees
I take it very rogue, I tell my employees
I'm like I'm ready for tragedy.
We have three situations right now where people
are dealing with tragedy.
Deaths, mental illness.
I'm mentally and my company is prepared for that.
You need a four month sabbatical, fine.
Real stuff. Just real stuff.
I love my non-billable overhead.
It's why we're the fastest growing agency ever.
'Cause we actually have continuity. 'Cause we actually have a team.
'Cause we actually have longevity.
I think this is entrepreneurial enough from what I can sense
and I don't know and you have different things it's a
big company but I think you should challenge yourself
to come up with one or two unique HR driven things
every year. Things that you haven't done in the past.
But more than anything, it doesn't matter what tactic,
it's not tactics, its religion.
If you actually give a crap about every person here,
one by one, you will win.
You got it.
(slow trance music)
What's up Snapchat? Sorry I have been MIA.
Just running a fucking business.
(slow techno music)
Just headed back to O'Hare now.
Kind of intense day.
Three flights, DRock, not a bad day.
Love when the hustle comes through.
That was a lot of fun.
Leaving something in the car, Literally, the only time
I had to take both my kids to school on the same day--
- You didn't leave one of the kids in the car?
- No. That would've been amazing.
No, but the only time, the singular,
I've taken a lot of them individually by themselves.
I had to take two, my wife had to have a quick procedure
we're in between nannies. Right? - [Woman] That's always fun.
- So I went and did that and my little guy is like 30 minutes
after my daughter and I get out of the cab to take him to
the coffee shop that he likes to hang out in 30 minutes
before school and left his book bag in the taxi,
gone forever. - [Woman] Ooh. Bad dad. (inaudible)
- I know. I texted my wife this is such good material.
Oh, by the way, I do a daily vlog.
That's what DRock is doing If you are curious.
- I'm aware so-- - Got it. Okay, good.
You know what is good, DRock?
That's the first time I just realized eventually enough
people will know about it that I don't have to say it every time.
Cartier, an iconic brand, always flattered when
big brands of non-clients are asking me to come in
and bring value.
And so, that is what I do for a living.
Because really I'm a salesman.
When I go and talk to all these brands that love
to make commercials and catalogs,
I don't care about awards.
I don't give a crap about the south of France
and winning an award.
I care about selling crap.
Right? And this sells crap.
That went extremely well. I really enjoy that great crew.
I am a retailer and salesman at heart.
Those are always extra special for me.
Sal, it's GaryVee. You got to hit me up.
When are we hanging out, my man?
(woman and man laughing) - Hi! That's awesome.
Oh my God that is really awesome. Thank you so much.
- You're welcome. - Thank you.
Now grinding back, luckily DRock wasn't sitting
with me in the flight between New York and Chicago 'cause
I actually slept which is a rarity but really been on
for five hours sleep.
The last two weekends I haven't been able to
catch up on sleep or rest so feeling run down for me
which is a rarity because we're 31 episodes in and
everybody just said what? (DRock laughing)
Truth is by even saying it I got competitive plus
I got rest there plus I got energy so I'm about to
crush this flight from Chicago to Dallas.
Just grinding, right? Listen, I have no problem
with anybody jumping off this series because I promise you
if you're smart you're going to find the layers and the things
underneath but like if you're only one chess move
this is going to be quite basic.
Working hard and grinding and making stuff happen.
It's what it is. It's crazy you think you might be getting
exhausted, oh sorry, got right on the sound there DRock.
You feel that? Didn't hear it? Nice.
Oh did I take there mic? - [DRock] No you held it.
- I was handling it, nice.
Anyway, I like some people were like
GaryVee, man, this is intense. 30 episodes.
Even people coming at it as a zing.
Show some other stuff or this, that and the other thing.
I'm like, 30 episodes, man, this is been 30 years.
(DRock and Gary laughing)
I wish DailyVee started in May 1998.
It would be a library of complete and utter exhaustion.
- [DRock] That'd be cool.
- It would be cool, right? - [DRock] Mhmmm.
- 30 episodes, three months, this is forever.
This has been forever.
This is what so many successful people's careers look like.
Not just mine. And even successful parents,
successful everything.
Anything special takes a combination of talent
and work ethic and all these things.
Look, I have the audacity to dream big things.
And they come at the expense of taking a helicopter to
Connecticut and back. They come at the expense of flying to
Chicago for an hour and then leaving.
they come at the expense of landing at 1:30 tonight
and having a 5:40 AM wake-up call.
Everything has a cost, you just have to make sure
that the price you are paying is what you want in return.
Ooh. (DRock laughing)
You ready DRock?
Matt, Mattie McClude, who is a great dude
just left a comment saying "Also, lighten up on DRock
"you've been zinging him a lot."
So, DRock I just wanted to set the record straight here.
I'm sorry. I love you so much.
And I zing the ones I love the most.
Right, mom, dad, AJ? (both laughing)
It's funny, when I read that I was like oh man I must
really starting to love DRock.
I want to have that care and level of relationship
with those individuals and that's what I always hope.
Unfortunately, they don't always go that way
but that is my aspiration.
Okay.
Thank you.
DRock, this is how I like the airports.
Real fucking quiet. Real quiet. For the hustlers.
When you run a company of this size what happens is you can't
get to everything on that day. There are things that I know
that are broken today, that I am doing things to fix
but you won't feel it for three or four months
'cause that's just the way that it is. Right?
That's just the game.
I've been thinking about what do I say up here that
for the 300, 400 of you that I don't know well enough
that you hear and you don't believe.
This is what I think about every day.
That's 100% what I'm going to do after this talk.
What was said today and how many people didn't believe it
and how do I make sure they do eventually, right?
That's what I do for a living.
There's been things that have happened in the last
18, 24 months around a lot of different categories that
made me feel that way. I would argue, I would argue
this is maybe now as of this announcement,
the next most important role in this company underneath me.
And so it is a big one.
As of today, starting on Monday, we now have a Chief Heart Officer.
And that Chief Heart Officer is actually here.
So I think we should grab our Chief Heart Officer.
(audience cheering)
To create a position that really is me, right?
The scalable version of what I do with you guys one on one
in those meetings to have the autonomy to make decisions
that make no sense on paper but make a
whole lot of sense on heart.
We want to build the single greatest human organization
in the history of time.
(slow trance music)