My whole life I've been told that smoking is bad.
Smoking will kill you.
Smokers deserve to die.
I smoked for 40 years. - 50 years.
I'll go to my grave smoking.
I pretty much thought that smoking was a thing of the past, part of history.
I was wrong.
A billion people dying from smoking-related diseases
70% of current smokers want to quit. - You try and you fail. You try and you fail.
I was shocked when I found out that many people were using new ways to quit.
It's one of the biggest public health breakthrough we've ever had.
E-cigarette. - Cigarette that uses electricity.
Kind of a savior. Alternative to lighting up. - And that day I stopped.
Those ways were being banned in more and more countries.
It's easier to buy cigarettes than an e-cigarette
That makes no sense!
Governments worldwide are the biggest shareholders
in the revenue of cigarettes. - Dangers of e-cigarettes
The public health community is lying about those. - Chemicals. Dangerous. Poisonous.
There is no evidence to back that up. - It was a fraud.
People are gonna die. - Boom!
We don't know. But we don't know. Chocolate! Antifreeze! And other flavors
What's going on?!
They seized almost 1000 shipments. - Raided my house.
Nobody wants to talk about it.
The public needs to know the truth about these products and they need
public health people telling the truth about the risks, at least 95% less risky than smoking
Nobody cares.
It's irresponsible.
Three black SUVs
Disruptive change.
Illegal action.
I promise.
Don't let the bastards win.
I'm gonna quit.
This is the battle for a billion lives