It's a Monday, you're sitting at the computer, trying to type that email, your boss wanted
you to write an email and then send it to our list; the only problem, you have no idea
how to write engaging content. It's Tuesday, the next thing you know, you have to write
more content. Maybe this time you're putting together a landing page, but every time you
type a sentence, the only thing that comes out is that essay style of writing, your professor
once declared A+; the only problem, is, you're pretty sure your readers and your boss and
your client will probably write it a D-. Now, picture this, what if your professional
writing skills delighted your client, earned that paycheck from your boss and best of all;
truly work to engage an online audience, that's why I've built my brand-new course unlearn,
essay writing to teach. I dropped out of college to find a living in writing way back in 2011
and creating content to build brands. I started from nothing, have been my full-time job for
almost a decade, if you're sick of losing motivation every time you sit down to write
and you're so ready to not write boring, stuffy content and you know you need to write like
a person speaking to their friend, but you just don't know how, this is the course for
you. Perhaps, you've taken an advanced business
writing course, you've finished that communications degree, but you're still writing sentences
that read like a darned essay, you need this course. The truth is if you want to hit those
overachiever goals with your writing, impress the readers and the people paying you, cut
the jargon, boost the empathy and engagement; you need to be doing something different than
what you've been doing. One of the busiest brands I run, it's expressed writers, a content
writing agency, we have almost 90 writers and staff and we've completed almost 20,000
content projects successfully. Since day one, way back in 2011, I've found
and selected the writers that we hire, now we produce every kind of concept piece you
can think of, from blogs to landing pages, to web pages, to social media content, emails,
Facebook posts, for a variety of businesses. We succeed because we find and train the top
writers in specific industry; how to buy a bigger group of almost 90 agency writers,
I find and cultivate a very small team that's right personally for me, they write all of
our marketing content, our e-books etc. In nine years of doing this, there is one
bad habit that I have to teach my writers how soon essentially unlearn, we have to untrained
this bad habit out of them before they're ready to write content that converts, it doesn't
matter if this is content for a conversion goal, like getting someone to click download
or if it's concept for an SEO goal, search engine optimization, ranking highly in Google.
So, before we write content for those goals, we have to unlearn these bad writing habits.
The problem is they actually learn the style of writing in college, can you guess what
it is; you guessed it, the essay writing habits. For example, here's a real story of one of
my recent new writers at Express writers, we interview countless writers every week
and I'm always looking for that natural passion for writing, because that's where that sense
of great content comes from. Aaron, was one of our new agency writers that I picked to
train as one of my own personal writers, I thought that natural passion because she loved
to write ever since the age of 12, so she had a natural passion for writing. When she
went to college she graduated and ended up in the field of creative communication, she
passed our interview process, she got her first paying assignment, this is what Aaron
wrote for that first assignment. UX has become an extremely relevant topic
in recent years, but it is a field that is still somewhat obscure and unknown as it is
still early in its growth� that goes on, but can you tell the reader is already kind
of lost, I knew I'd have to guide Aaron out of the essay writing habits and I did; just
a few assignments later, this is what Aaron was writing: Think of your business as a restaurant,
you are the chef and your role is to produce great food content that they will love and
you want them to love it enough that they keep coming back for more� so much better
with just a few more edits and revisions as we work together.
Aaron is continuing to stay on my agency payroll and earn assignments. Going from stuffy to
sappy and online constant writing is not easy and it usually takes a mentor to really get
where you want to be, I'm not the only mentor out there, another one I recommend is Joanna
Wiebe of copy hackers, her training is amazing, if you really want to up your game and conversion
writing, that would be a teacher to learn from as well. And my experience training and
teaching hundreds of writers, in my agency Express writers there's always that phase
that comes first, where you have to unlearn the bad habits that college taught you that
simply does not apply to online writing and that's exactly what unlearn essay writing,
your professional online writing course teaches. In video lessons that literally have you sitting
down with me, I recreate a live workshop experience without having to show up anywhere, you'll
learn what to identify, how to identify it and then how to cut the bad and the stuffy
out of your writing. So, in the first module you'll be doing a lot of unlearning, you'll
get the stuffy out of your system and you're going to know how to identify what is actually
stuffy and immediately be able to cut it out of your own writing or the writing of those
you have to lead, if you're in an agency setting. Once you graduate the unlearning module, you'll
then learn how to finesse, format and cultivate your written content, that reads well into
the various types of formats that are needed in online writing, you'll be able to write
content that earns action, real engagement and you'll make your boss and clients proud.
We're going to have a couple levels whenever this course launches in late June of 2020,
if you choose to enroll in the second level, you'll able to get my feedback on your writing.
I will be your writing mentor and working with me as a mentor, you will get in-depth
critique on what and how to change. Once you work with me in a live collaborative
round, you'll be eligible for certification as a writer that unlearned essay writing.
This certification will make you appealing in the content creation and marketing industry,
I can tell you in nine years of running a constant writing business, every client knows
that essay writing is a bad habit and they know that their writers have to unlearn it.
Jason freed it's a founder of Basecamp which is a hundred-million-dollar business said,
one of the first things he has to teach his new recruits is how to unlearn essay writing
and then write a good email, that's what I want to do for you in this course.
This is my third course, I started teaching back in 2017, five years after existing as
a concept marketer entrepreneur full time, I never had the idea to teach till a client
called me up one day and literally said hey Julia, can you come down to my office and
teach them these skills. Today, I have over 400 students in both of my courses and I'm
really excited to unveil my third course this June, I am so honored to have students from
all types of businesses in my courses. These lessons you can really apply to any industry,
because good writing is a foundation that will never change.
If you want to hear about this new course, go to prowritingcourse.com and get on our
waitlist for when this course opens, beta student enrollment will open up in June of
2020, I'm hard at work behind the scenes, perfecting the course content, producing video
lessons for you to enjoy and learn so much from. I can't wait to share this course with
you, go check out prowritingcourse.com for all the details, I hope to see you inside
the course, if it's a good fit for you and it's what you need. As always subscribe to
my YouTube channel, thank you so much for watching and here's to your success.