There's one thing you can do in your restaurant right now
that will drive business more than any other strategy.
I'm gonna tell you about it, right now.
Hey everybody, my name is Ryan Gromfin.
I'm an author, speaker, chef, restaurateur
and I'm the founder of TheRestaurantBoss.com
as well as ClickBacon.com, that's right.
One thing you can do, starting right now,
that will drive more business to your restaurant
than any other strategy anywhere.
Here's the problem.
This is not a Whizbang strategy.
This is not a, "Let me make one phone call and fix all this."
This is not something that happens overnight.
I can't even snap, I don't know, if you heard that or not.
This is gonna take some work
but it's a mind shift.
See I talked a lot about formulas.
I talked a lot about how there's a formula for success in the restaurant business
and there are formulas for failure
or for struggle or for stress or for overwhelmed.
Unfortunately, a lot of us try to build our own formulas,
instead of just going out and finding the formula
that works and following it.
Now a lot of us say, I hear this all the time, right.
"Oh! I'm doing a restaurant like Chipotle
because Chipotle had a formula for success for a while".
But doing a restaurant like Chipotle
and following their success formulas are two totally different things.
Now, let me tell you priority number 1 in any successful business
especially, successful restaurants
that you need to put into your success formula,
write this down right now.
You must EXCEED your guests expectations.
Mind blowing, right.
Duh! Obvious. "Hey, thanks Captain."
Obvious Ryan, I can see the comments coming in right now.
"This guy's a joke, what a waste of time?
I can't believe, I just watched two minutes of the video for him
to tell me something I already know"
but do you know this?
And are you practicing it?
See, exceeding a customer's expectation is very different
than meeting a customers expectation.
Now let me say this again.
Exceeding a customers expectation is doing what?
It is giving them more than they expected.
A lot of times a lot of restaurants, I dare I say this
and I'm gonna get in trouble for it,
if your restaurant is struggling in any way,
if you are, even if you're doing well
but you are not at the level of success
that you know you deserve,
it's because of this one thing.
You are not exceeding your guests expectations.
If you are serving a frozen burger
with a frozen bun
with frozen french fries with lettuce,
tomato, pickles, ketchup and mayonnaise,
you are probably not exceeding your customers expectations.
So you're relying on price
to keep your customers happy.
The restaurants that can raise their prices,
the restaurants that have floods of people
are the ones that are exceeding their customers expectations.
So I want you to ask yourself a question right now.
I want you to go out in the dining room,
I want you to call 20 of your friends,
I want you to call 10 of your customers,
I want you to go to 10 different tables right now
and ask the question.
Did we exceed your expectations?
Did that hamburger exceed your expectations?
Did your chicken sandwich exceed your expectations?
Did the pasta that you ordered exceed your expectations?
You are gonna get some incredible answers
and it might be a little painful,
it might not be painful, it might be great
but we can learn from that.
Just asking someone how is everything?
"Fine, everything's fine, everything's great,
thank you leave me alone, I wanna keep eating."
But did we exceed your expectations?
"Hmm! As a matter of fact, I mean, the steak was really good
but I was kind of expecting it to be spicier,
I was kind of expecting it to be cooked a little better,
I was kind of expecting it to be bigger,
I was kind of expecting at this price that it would be a better quality."
There's nothing wrong with it
but if your guest is expecting at this price,
a better quality, they're not gonna say anything to you,
they're not gonna complain,
they're just not gonna come back.
Exceed your guests expectations
and drive a ton of business to your restaurant.
Hope you enjoyed this week's tip.
My name is Ryan Gromfin
and I look forward to bringing you another one
just like it, next week.
Have a wonderful day.
I wanna thank you for watching that video.
If you can do me three really quick favors,
right now, very quick.
The first, is if you haven't already,
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Actually, don't just click it,
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and have an absolutely wonderful day.
Thank you so much.