Hi there. My name is Carolyn solo. Welcome back to our channel.
I am outside today coming to you here, live from my home in Buffalo.
And I want to talk to you about hosting your first virtual event over the last
couple of months. So many events have been canceled.
So all the networking and fun and parties and learning and teaching that we've
been doing has been put on hold,
but not for long because so many organizations are realizing the benefits of
going online and hosting their events virtually. So why not?
You and I'm not talking about just a webinar. I'm talking about a one day,
two day or even three day full on virtual event that you can host from the
comfort of your own home. Like I'm doing right now from my home here in Buffalo,
New York.
But let's talk about how you can plan and execute your first virtual event.
As always, before we get started,
make sure you hit the bell and you're subscribed to our channel.
So you always noticed five minute episodes could come available here every week.
Welcome to powerhouse business on YouTube. I'm your host, Carolyn Soldo.
I'm a business owner, business scaling master, and mom of two boys.
I love thinking big pushing boundaries and doing things differently.
Most of all, I'm all about achieving massive growth with ease.
And how do you scale your business by living the life you love?
Let's go for many people. Events are the number one source of income,
but it's a way for you to teach and add value and get visibility and promote
yourself and get new clients. It's also a really quick vehicle.
People do go speak.
So whether you've been hosting live events where you are used to speaking at
live events,
now all of these options are no longer available in many cases,
but we can all go virtual. And as a matter of fact,
I'm hosting our very first one day virtual event.
It's going to be a virtual client attraction boot camp,
where I want to go really deep into marketing with you.
And if you stay tuned all the way until the end of this episode,
I want to share more with you and how you can get your tickets completely free
of charge. I pronounced let's dig in.
The first thing you need to think about is the audience and who exactly the
event is for that determines everything and all the other steps you're taking
afterwards. So ask yourself, who do you want to attend your event?
Who is it really for? And what do these people really need?
What are they looking for?
And what can you deliver during your virtual event that will attract them in and
give them massive value. Once you know who it's really for,
there are three really important decisions for you to make right now.
The first thing you want to look at is what's a purposes of your event.
And there are generally two purposes. Option.
Number one is for you to actually monetize the event itself,
which means that you're making money.
You're generating a profit from ticket sales and the event itself
option number two is to monetize the event differently in that happens through
sales at the event. So the event itself is not what you sell.
It's really more the marketing tool.
The second you want to look at is how big of an event you want to put on and the
feel of it. So over the past couple of years,
I hosted big events with hundredth people attending,
and I've also hosted smaller, much more intimate retreat style events.
So a small event could be eight people, maybe 15, 25,
perhaps in a bigger event could have thousands of attendees potentially.
And then lastly,
you want to really think about the flavor and style of your event.
And usually that means if the focus is mostly on you and maybe your team,
or if it's more of a conference type of event,
where there might be many speakers,
it might be vendors of many people adding value to your audience.
The next step is for you to pick this theme and the topic, of course,
and there are two flavors to choose from again,
option number one is for you to deliver something more high level.
So because we are a business builder, right,
we help you scale your business with ease and excellence.
I could walk you through the six key growth areas that your business needs to
go through, where you can optimize your company to grow and scale it.
If I want it to be more specific. So option number two,
it could be marketing for example.
So I could host an event that goes really deep into the specific topic of
online marketing client attraction and getting clients online.
And what's fast to you and your audience really depends on your goals,
what you like to talk about and what your audience really wants as well.
Once you know the topic and you know,
what you want to deliver and the core outcomes of your event,
you can of course make your agenda or your show flow.
And that really determines what you will be delivering during the event and
ultimately how long your event will be. And that brings us to the next step.
That is the length of your event. I have hosted one day,
two and three day events. And if each burn incredible,
but they have each very different purposes and they could potentially have very
different outcomes. So based on the topic that you have chosen,
and based on the agenda,
you have look at how much time do you really need to deliver that
content. Now, when you have attendees with your life in a room,
it's much easier to keep them there for three, four days.
So will they consider the online virtual experience when you look at how long
the event should be, maybe a three day event is not ideal,
but maybe a one day or two day event will be better.
Keep your audience engaged and sticking with you all the way through.
The next thing you want to look at is when your event should be hosted,
when you're planning for your first virtual event,
give yourself at least three months to plan for it and also promoted to make
sure you have the proper attendance.
And then when it comes to the day of the week,
that really depends on your audience. I've hosted events over the weekend,
or maybe a long weekend. So Friday, Saturday, Sunday, but also during the week,
really look at your audience and when it would be most convenient for them to
attend your event,
the next really important thing for you to look at is your team people make
the event happen, right? So the team that is behind the scenes,
the team that helps you during the event, your marketing team,
your production team, your tech people look at your show floor or your agenda.
And in your mind really visualize who needs to be there.
What type of support you really need,
and then make a list of the most important people in support that you are
expecting at your event. You may already have these people on your team.
And if not,
there are a lot of experts out there who can help you make this event a huge
success. Let's talk about tech and AAV for a moment. Shall we?
You may already be a tech expert or a tech guru, but you don't have to be.
You can hire the way people and you can set up an amazing studio and even
background at your home.
It doesn't have to be complicated or overwhelming at all.
Of course you need some high quality equipment, a great camera.
You need people who can make everything happen behind the scenes.
If you're using zoom, for example, or a virtual streaming platform,
you need a good microphone. You need some lighting.
You need a nice background that's on brand,
but it can be really simple for you to pull off your first virtual event.
So don't be intimidated or overwhelmed.
The next really important thing for you to think about is your marketing plan
and the assets that you need for the event.
Marketing the event is really important. And I recommend you use advertising.
I also recommend you use affiliates that can help you promote the event and you
use any existing audiences and assets that you already have such as your email
list and your social media followers.
Now creating a marketing plan depends on how much time you have.
So you could sit down with a calendar and literally sketch out all the
initiatives and all the campaigns that you're planning to launch to make your
event a huge success.
Some of the most important marketing assets you need to have are of course,
your sales page, and maybe a shorter event opt in page.
You need emails. You need flyers, maybe a PDF,
and maybe some social media images and graphics.
If you get to promote your event and then last but not least,
of course you need your content.
And that depends on your style and what type of speaker you are.
Some people prefer to be on camera speaking without any materials.
Some people love to have images and slides and documents.
And I like to use a combination of both. So at my events,
I will have a combination of slides,
workbooks as well as me speaking to you on camera. And then it's practice,
practice, practice, rehearse, and get ready.
And don't forget to have a ton of fun. Don't take it so seriously.
Be playful. Marketing is supposed to be fun,
connecting with your audience as opposed to be fun.
We're living in an old world. So embrace virtual events and give it a try.
And now I would love to hear from you. What did you have today?
What questions do you have? I applying a virtual event. If so,
pop a link below and we can join.
You let's have a conversation about your first virtual events and as promised,
I want to invite you to something really special.
We are hosting our very first one day virtual event.
It's the one day virtual client attraction boot camp in October.
And I would like to give you a ticket to get your ticket free of charge for a
limited time, click on that link below the video, or go to a client attraction,
bootcamp.com right now to reserve your seat during the virtual client attraction
boot camp, I'm going to help you build a completely customized online customer
attraction funnel,
an online sales funnel that will bring your ready to buy prospects on demand.
We're going to replace any manual, tedious time consuming marketing.
You've been doing all the posting online,
all the blogging and the networking and everything where they're completely
automated online client attraction system for your business.
So if you're a coach, a consultant, an expert, and you want rock clients online,
this event is for you. All you need to do is click on the link,
the lowest sign up for your ticket right now while they laugh.
And I will see you in just a couple of weeks from now as always stay focused on
your goals,
because I believe that you are meant to bring your passions and your expertise
to the world. If you liked the episode, give me a,
like she act with your friends and then make sure you come back again next week.
Thank you for watching and take care.
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