Hi there.
My name is Carolyn Sola and welcome back to our channel with the most powerful
business scaling strategies for your powerhouse business.
Online marketing is something that you have to do if you're a business
owner and nowadays it is so important that you learn how to market your
programs and services online.
It's almost impossible to run and grow your business.
If you don't know how to leverage these amazing tools and opportunities that are
available to us right now. So not only are you leaving money on the table,
you also unable to grow your business.
And if you're not able to go with the times,
eventually you'll be forgotten and replaced by your competition
who are mastering online marketing.
Think about all the brick and mortar retailers who are not being replaced by
the companies who are really killing it online.
That's why it's so important for your business.
No matter how big or how small you are to really leverage the online
ecosystem, master online marketing and do it right.
We have hit the inc 5,000 list of America's fastest growing companies.
Through online marketing.
We've been able to reach clients from around the world.
Through online marketing.
I have been able to step back from marketing and focus on coaching and creating
content and speaking and doing the things I really want to do through online
marketing.
And I have been able to literally become a thought leader and build an amazing
sustainable on their platform through online marketing.
So as you can see on their marketing is a must have in your business.
And today I want to show you the five key reasons why maybe it hasn't
worked for you in the past and how to fix it.
As always, before we get started,
make sure you hit that bow and you're subscribed to our channel.
So you're always aware by new episodes become available here every single week.
Welcome to powerhouse business on YouTube. I'm your host, Carolyn Soldo.
I'm a business owner, business scaling master, and mom of two boys.
I love thinking big pushing boundaries and doing things differently.
Most of all, I'm all about achieving massive growth with ease.
And how do you scale your business by living the life you love? Let's go,
let's talk about online marketing today and really demystify what it's all
about and help you overcome some of the most common mistakes that you might be
making that can prevent you from really leveraging this amazing
strategy in your business to the fullest.
The first mistake I want to make you aware of is that you might not be
executing your marketing to the fullest.
Let me explain when it comes to social media and online marketing,
most business owners only go so far and they stop when it
actually gets important when it actually becomes interesting, so to speak.
So when you think about your marketing,
you might be looking at social media posts on Facebook and Instagram posting on
LinkedIn, connecting on LinkedIn,
maybe even putting things out on your website to be found in search engines,
through SEO. All of these things are great,
but they only accomplish one thing. And that is awareness.
When you think about all of these tactics,
it's almost like confetti that you're spraying at the wall.
It's little blurbs and little pieces of glitter that are out there,
and that gets attention and people read it, they consume it,
but it only lasts for a very short amount of time.
So if you're on the marketing,
it's not set up to go beyond awareness and then also create interest and
desire and trust and a real relationship with your prospects.
Then it doesn't work. So how do we create trust and real relationship?
And are there good stuff in your prospect? Well,
there's a strategy behind that too. That brings me to our second mistake.
And that is not using video content. Many business owners,
especially in the beginning are afraid of video, right? We don't like video.
It makes us feel awkward. We don't know what to say.
We don't know what equipment to use and we shy away from it.
And that is the second biggest mistake because video content
accomplishes exactly what you're missing right now. It moves your beyond shows,
creating awareness and actually building interest and building desire and
building a real relationship between you and the prospect that you want to turn
into a hot candidate, right? A high client for your business.
Now you and I are, I'm having a conversation might now,
at least I'm talking at you,
but this is a way for me to build trust with you as my
audience, right? You can tell about my personality.
You get a little bit of my energy, mine,
and we're sort of building a friendship over time.
And I got to really impact you and serve you and teach you and
educate you and help you in a much bigger way than if I just created a
blog post or a post at something where I gave you an ebook.
So now we're taking our relationship to that next big level.
And that's how video content can impact your business.
The third mistake that most business owners make is that they do not
automate their online marketing. Online marketing is made to be automated.
That's where we have all the tools and the systems, the ads,
the opt in page builders,
the email marketing systems and all of these amazing tools that you might be
shying away from Mike now. But listen on that.
Marketing is there to do the work for you.
So you don't have to network and speak and email manually
and do all of these time consuming things that take you away from actually
running your business. So embrace automation, embrace the tools,
learn them and put together an ecosystem,
a whole process that automates your on marketing. So that again,
you can do what you're best at and focus on the most important areas in your
business. Mistake. Number four is that you sell instead of serving,
when it comes to proper marketing, it's really all about your buyer. Again,
your objective is to create interest, desire, and trust,
and you'll accomplish that by educating and really serving.
So every time I create a video or a workshop or really anything when it comes to
marketing, I always think about you.
I think about your pain points. I think about your problems and your struggles.
And I also think about where you want to be your goals, your dreams,
your desires. And if I can communicate that and help you bridge that gap,
you will begin to trust me.
You will see that I want to help you and I can help you.
And you will want to work with me. That makes sense. Right? So in the future,
when you market from this day on,
put yourself a little bit in the back seat and instead think about the people
you really want to serve, what they're dealing with,
what they're struggling with and how you can help them overcome that and get
them to their goals and desires.
This is how you're going to make your marketing magnetize,
your ideal clients and attract them more than ever before. Mistake.
Number five is not tracking.
Most people shy away from tracking stats in their business.
They don't like to budget. They don't like to look at statistics and numbers,
expenses, and income.
And that's because sometimes we don't even know what all of this stuff even
means. Mind the CTR, the click through rate the cost per click,
the number of emails, the Optum, the open rates, all of these numbers.
And if we don't really know what that means and how those numbers can help us
make decisions, then we ignore it. And we don't even look at it.
And that's a big mistake.
The number one reason people stop on their marketing,
I would say is that they get overwhelmed or it gets too expensive for them
because they invest, but they don't see the return.
And the problem is that we don't have optics and we don't track.
What's actually going on within our online marketing.
So spend a little bit of time to really understand the statistics in your ads
and the statistics in your entire again,
funnel flow from when someone becomes aware of you to when they become a
customer and a client,
what that costs you and what your main benchmark statistics actually are.
Once you understand your numbers and your statistics,
you'll be empowered to make the right decisions. You can fix your marketing,
you can improve it, optimize it,
make it more efficient and actually lower your cost per client.
And with that grow your company.
And ultimately the biggest benefit of online marketing is that you can finally
break through that ceiling.
You know,
you've got your business to this amazing level where you are right now,
and you got there through hard work,
through a lot of manual hustle and pushing and grinding.
And I admire your commitment. I know what it's like,
but what got you here will not get you there.
If you are already maxed out with time.
If you're maxed up with resources and you want to grow more,
you need to use new strategies and online marketing can get you there.
Now, you know, the top five mistakes when it comes to online marketing,
and maybe you're excited again about trying on that marketing for your business,
but you might still be wondering about the details and how to set it all up the
right way without wasting time or money. And that's where I come in.
I have something really special for you today.
And that's a business marketing acceleration session. Essentially,
what I want to do is offer you some time with me.
And I host these calls once in a while for amazing business man and women,
just like you,
who want to really up level their marketing strategy and their execution.
So you can book a 60 minute call with me where we dive deep into the marketing
from the past and the marketing from the future,
and how to really elevate your marketing plan and strategy to book,
consistent prospects who are ready to buy from you 24,
seven and a hundred percent online to book your call.
All you need to do is go to Carolyn solo.com/marketing
select the time that works for you.
And then you and I will be masterminding your on their marketing together in
just a few days from now as always, let's have a conversation,
which of these five mistakes have you been making and how are you going to
change that going forward? What challenges do you still have?
And what's actually working for you. Leave me a comment below.
I would love to hear from you as always stay focused on your
goals, give on them, rocketing a try.
It's going to work for you and don't give up on it.
You will reap the benefits and the rewards, and you are going to love it.
If you liked this episode, give me a like below,
don't forget to subscribe and then come back again next week.
Thanks for watching and take care.
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