now that is a value bomb what's going on
guys issue boy beast Oh be calm and I am
back with another video dropping nothing
but you already know value bombs if it's
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okay so does this sound like you you've
got a product you've got a winner
running and it's been doing fantastic
when you launched it may be doing great
for a week may be doing great for two
weeks then all of a sudden things start
to die off your cost per conversion
starts to rise up you cost per click
starts to rise you then starts breakeven
and then eventually starts to lose money
on the product sound familiar
well we've all been in that situation
where our OS just seems to drop
overnight but it doesn't mean the
campaign is necessarily dead and there's
been ways how you can increase your OS
which I'm going to share with you guys
today if you've got a product and an
audience that is working and converting
just because you cost start to rise
doesn't mean that you have to turn
things off and completely abandon it
everyone of course hates turning off
winning campaigns and of course turning
off that last ad set of a previous
winning campaign is so hurtful is unreal
we've all experienced it so I'm gonna
share with you a way that's been working
fantastically for myself remember
everything is all about testing and
implementing this method here and doing
what I've been doing is I've been able
to get 13 X ro us on a previous product
that was working for myself that I
literally thought was going to die so
remember stay to the end watch all of
the video consumer information and most
importantly take action so let's jump
into the computer and let's get straight
on with it okay so let's jump straight
into this and start dropping some value
for you guys now again like I've
mentioned everyone goes through it where
you've got a product which may be
working an audience which may be working
then of course after a few weeks or so
things just start to take a dive it's
annoying but it can be resolved okay so
what I've done of course I can't show
everything in here because this stuff is
still live you can see that I they've
implemented a new creative okay and it's
currently generating these are some
recent numbers last week or so it's
getting purchases of $3 okay $3 is
absolutely fantastic with a row mass of
13 X okay so spent 37 dollars to
generate close to 500 dollars
okay now obviously of course you can see
the old one which he's doing absolutely
which was doing you know absolutely
pants you can see they're absolutely
basically losing money that one was so
as you can see I'm just gonna refresh
this but as you can see of course you
know the new creative is what works okay
and you need to be testing new creatives
if you've got something that is already
working that may be dying if you want to
revive stuff you can see here that the
click-through rate is obviously
fantastic on this one again cost per
clicks at 11 cents so you know its
overall performance astok Lee and like I
mentioned you know get in sales for $3
is fantastic so again it's all about
testing but how can you guys actually do
this okay how can you be doing this and
I'm going to show you guys now so how to
increase your o us on sort of dyeing
products or any new products and this is
fantastic way to use if you've got you
know before you actually go into your
purchase campaigns first of all you know
views courses create PPE campaign to
test the creatives okay and we want to
do is set up different ad sets but these
don't have to be high budget ad sets
okay these are really loved on a really
low spend one so $5.00 fantastic if you
can go lower than that in your budget
don't stretch then feel free to go lower
than that but I'd suggest around about
five dollars okay and what you want to
be measuring is your click-through rate
the unique click-through rate not to all
not that all click-through rate the
click-through rate which is for your
outbound links for people clicking
through to the product because at the
end of the day you know the old point of
the advert is to get people to click
through
this job that is it okay as long as it
does that it's doing its job so we
wanted to be doing is measuring the
click-through rate and of course down
the funnel how far people get in view
contents and add to cars
now don't worry about getting sales okay
don't worry about getting sales with PPC
campaigns again these people that
Facebook are sending you are not people
who are there to buy okay it's as simple
as that
Facebook sends the advert out to people
who are a lot more broad in your in the
ad set and the audience that you
targeting okay these are not the buyers
remember Facebook puts everyone in two
different categories
there'll be buyers on Facebook which
when you run your purchase campaigns
that's who Facebook send it to but if
you run in ppes
again they're just sending it to board
people but a high click-through is an
indicator okay that your people when
they send it to you purchase campaign is
gonna you know get a better
click-through rate and more likely
people to buy so don't worry about sales
okay so what I need you wanna do what
you want to do if you found things or if
you've got a product that is working and
you know it's starting to die off is
starting to dip or you want to revive an
old campaign so to speak and increase
that row us one thing you can do is
change the ad copy okay the actual copy
and the actual words so you can use
different buzzwords different statements
different questions now I've got a
another video if you scroll through my
videos I might link here after this one
I'll try and link it after as I
suggested at the end of this one on how
to do you know how to create ad copy
that works now you can take bits and
inspirations from that video and use it
but basically you want to be posing
different questions different statements
and different buzzwords to what you're
currently using try long-form copy okay
a lot of people use short form copy
again long form copy doesn't work for
all products if you've got a product
that is solving a problem and stuff like
that then long-form copy can work and
what I mean long form copy I mean
something that is got a few paragraphs
in there okay so try that out again use
different emojis you can always use
different mode look at the ones that you
currently use him completely change them
or transform one's a little
more relevant on ones that will stand
out a little bit better okay that's one
way you can change the actual ad copy so
you can do this this is just one way
where by keeping the current video the
same or you current picture the same and
then just test in the creative the the
ad copy sorry to see if you can increase
that click-through rate third thing you
can do of course is change the video or
the picture so doing it that way so
leaving your ad copy the same but then
changing the actual video or picture
that you've got with the creative so if
you've got a video that's that that is
um that you've created try doing a
reviews video okay so if you're signing
it again it depends on what products
you're selling you can always create a
reviews video yourself okay it's not
hard you know get the product order in
create a reviews video you can do that
with your iPhone okay and a simple stand
off eBay or Amazon create a view a
reviews video or switch around okay if
you've got a current advert that is
using a video use a picture find a
picture which is fantastic or vice versa
okay if you've got a picture create a
video do a video slideshow of pictures
you know whatever it may be
switch those around another thing you
can do is change the aspect of the video
so you don't have to change any of the
content of the actual video but if the
video is the square video try changing
it to a 16:9 one which is like 1080p
like that or a 4.5 which is more long
form like that again in my other video
of how to create ad copy that converts
I'll I'll go over those things and give
examples in that video as well so yeah I
will actually link this one I will link
that video at the end of this video okay
use captions on the video so if you've
got a video and it's you know it hasn't
got any captions on it you know you can
actually create those yourself jump into
you know a video editing software
Premiere Pro Camtasia whatever it may be
just put on some captions okay spell it
out for people what are the benefits etc
it promote banner bars which you know
you may see videos but that have
the top they may have a black bar with
some writing on it you know at the
bottom is why it has a black bar with
some writing on it as well you can
implement those onto your video which
only really work if you've got a square
video but again you want to watch out
for that 20% rule because you know
Facebook will limit your reach if you've
got too much writing on there okay
there's one thing you want to do now
again you can leave the video exactly
the same change your ad copy but just
use a different thumbnail remember the
thumbnail is super important because
that's the first thing that everyone
sees okay so if you're changing your
thumbnail make it different from those
testing your thumbnails to see which
one's getting the best click-through
rate how many people are actually
viewing it looking at your data and
analytics to see which thumbnail is
doing the best can remember the
thumbnail is super important you think
about YouTube videos whatever it may be
whatever you're watching the thing
that's got the you know the craziest
thumbnail okay generally gets the
highest click-through rate so you want
to make sure that your thumbnail is on
point and the forth point of course is
combined both together now that would
mean obviously changing both things now
what did I do for this specific campaign
to increase that row us from literally
next to nothing to 13x well I did a
combination of both
so what I did was actually changed the
video create a whole new video and
changed the ad copy as well okay so I
didn't completely both things and
changed it completely why because I knew
that the audience was buying a product
okay and I know that the they liked the
product so that they liked the product
and the audience was converting
previously it's just that maybe add the
ad copies got fatigued you know people
have seen the same ad as well too many
times so this is a fantastic way to
increase your rowers remember if you got
some value please please do like comment
and of course smash that subscribe
button hit the notification bar as well
so you stay up-to-date with all of my
latest videos and become a part of the
notification gang I hope you can see how
important testing actually is okay and
on the front end remember the goal is
always to get that person to click now
maybe it's just add fatigue okay if that
is the case
then switch up your creatives is super
important yeah it's so easy to do test
your creatives in a PPE campaign see
which ones are getting the best
click-through rate and then just move
those ones into your original purchase
campaign see how they go and you'll be
surprised at which creatives actually
take off on a product which is you know
you might have thought was dying or
going to die that is it for this video I
have got a link down below for my free
mastermind group it's currently over
2,000 people 2,000 entrepreneurs all in
there doing e-commerce so make sure you
join the team 100% free the link will be
down below that is it as I've mentioned
and I'll see you back with another video
dropping nothing but value bombs as I
always do so take care and I'll see you
later
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