Most of you guys Jason Wardrop here and in today's video, I'm going to break down what I believe to be the hottest
Digital marketing trends moving forward into 2020 so that you can go through and utilize these in your business
now these are obviously just my
Opinion but these are my opinion based off of the last couple of years of really diving into the digital marketing world
and what I've seen work extremely well as of late and hopefully you can go through take some of these concepts and ideas and
Apply them into your business now before we dive into this video. If you don't mind go ahead drop a comment down below
Let me know what business you're in
Where you're from and maybe even a little bit more about your business if you want to go through and share and remember I respond
to every single one of your comments
so I really am err interested and curious to see what type of business you're in and how
I can actually go through and help you more with your initial marketing
All right
So the first digital marketing trend that I think is going to be big in
2020 and it's already kind of started to grow and that is video marketing now
the reason why I think video marketing can have such a deep impact on your business is because
Video is able to go through and build a connection
With so many people that people are able to see your personality
If you're kind of doing more video like this or let's say you're a real estate agent
You want to go through and film a home that your listing?
Well, it's a lot better than going through and just seeing a lot of snapshots
So we're able to go through and kind of have like a walkthrough tour of the actual home or depending on whatever business you're in
You know, they say a picture is worth a thousand words
Well a video is worth like ten thousand words
I guess because you're able to go through and really see the ins and outs of whatever you're trying to market and promote
Like let's say you've got an e-commerce
project product like a little widget and you're actually able to show via video how to use it how it's used like that is so
powerful in your marketing not to mention
There's been so many studies
Showing that over the last couple of years the rise in video marketing and its popularity and I think that's going to continue on in
2020 even moving forward for the next several years. So my suggestion is if you're not already marking your business with video
Think about how you can go through
And implement video into your business whether it's going through and doing kind of like a talking head type video like this
Or maybe you don't even have to do a talking head video if you don't like to be in front of camera
Maybe you can get someone else in your office to be in front of the camera
Or maybe you don't even need that
Maybe you just go through and demo and show how you can go through and help whatever
Customer that you are going to be serving now
Another thing. I love about video marketing
is you can go through and shoot a video and if you're on Facebook you can go and promote that video and
Get people to watch that video
For just pennies like literally only cost one cent to get somebody actually watch the video and then maybe a few
Cents to get them to watch the entirety of the video
So then when you're going through and marketing your business if you're able to create a custom audience of everyone who's watched
50% of the video that you created or 75% of the video that you created which you can do with Facebook advertising or
Even create an audience of everyone who watched the entire video
these are
extremely hot customers that you want to be marketing and retargeting with your advertising because it means that they're extremely
Interested in your business and your brand your products and your services so number one guys video marketing
I think it's going to be huge moving forward and honestly, I don't think it's just going to be in 2020
I think it's gonna be the next several years to come
So if you have not gotten in front of a camera and shot some videos
I highly recommend making that a new year's resolution for your business. All right
Now the second biggest digital marketing trend that I think is going to really affect you and your business is very closely related
To video marketing and that is YouTube advertising now over the last several years
So many people people have been talking about Facebook advertising how amazing it is including myself
but that is becoming more and more populated and
honestly kind of becoming more of a red ocean and
YouTube advertising is kind of a blue ocean
Compared to everyone that's jumping into Facebook and still thinking that they can jump into Facebook
But that way it's kind of already passed not to mention that Facebook advertising doesn't because it works extremely well
but YouTube advertising you can leverage the videos that you're making with your video marketing and
Get in front of so many audiences and one thing I like about YouTube advertising
I've been doing it for about the last year and a half to two years
I've seen some great results with my business you're able to brand yourself
so like if you're in front of the camera people are able to see you see your
Personality really connect with you on a deeper level and then also it's great because you can actually show your video
To people they're actually searching you out whereas with Facebook if you run an ad
Even if it's a video ad you're kind of just trying to like it's a pattern interrupt
You're trying to get someone to stop pay attention to you whereas with YouTube ads
You can literally show your video to somebody who's typing into the youtube search engine how to make a website
How to generate leads in real estate or whatever it might be and you show your your video your ad to the people
They're actually searching you out now
Obviously, it sounds a lot easier than it really is because YouTube has so much traffic. Everyone thinks that Facebook has so much traffic
So many people so many eyeballs, but all reality guys Facebook's ad revenue for this past year was 40 billion dollars
now that might sound like a lot because it is
But compared to Google and how much was spent on Google AdWords as well as YouTube ads
It was 100 billion dollars gate 40 billion versus a hundred billion
Google's network is two and a half times larger
Or the amount of people the money that people are spending is two and a half times more than that on Facebook
All right
So basically what I'm trying to get at with this is with Facebook
You can get a very niche specific audience
whereas with Google they have so much traffic that you have to really
Understand how to run these ads and how to run to write people
because if not
You're gonna go through and spend $20.00 per day that $20 is gonna go
extremely fast just because
There is such a big network and then you're gonna be left with zero results if you're not doing things correctly
But this is another thing that I highly recommend if you have no experience with YouTube advertising
It doesn't matter what business you're in if you're a local business if you're a digital business and international brand, whatever it is
YouTube advertising is going to be absolutely huge in 2020
I've seen it already in 2019 even into a little bit of 2018 and moving forward. I'm gonna continually
Leverage YouTube ads for my own personal business. All right
so the third
Digital marketing trend that I think is going to be extremely hot that I would be getting into if I were you is
Text message marketing now
the reason why I say that this is
Such a big hot digital marketing trend moving forward is because the last couple of years everyone's been talking about sales funnels lead
Generation going through and getting all these leads into your business
but the thing is is
What happens after somebody opts in and becomes a lead if you're not able to connect with them and actually make a sale
Well your your advertising dollars
It's basically for nothing and especially if you're in a one-on-one type of business
Like let's say your real estate agent a mortgage broker. You're a local business. Maybe someones actually has to come into your office
Text message marketing is going to be extremely huge where email market I think is still going to be really big
But I don't think it's gonna be one of the hottest trends because email marketing kind of come it's seen as day
It still works extremely. Well, it's a great resource to deliver information to your audience
But to really connect on a one-on-one basis
Text messaging is where it's at. Now. Obviously you can get into the argument of Facebook Messenger and the benefits of that versus texting
I think that texting is going to be a little bit better and the reason why is because
Facebook is not going to be policing every single thing that you do with your text message marketing
Where Facebook they're making so many changes all the time to their ads
Algorithm their messenger policies everything because obviously the government isn't so much like looking over everything they're doing
and so they've got to be very careful and
Sometimes they're almost too careful and restrict you from doing things that actually are not like totally legit
But it harms your resources and harms your way of actually going through and marketing
And also I'm one where I like to diversify my marketing and I don't want everything to be controlled by Facebook
Like let's say you're only running Facebook Ads. You're only following up via facebook Messenger. You've got your facebook business page
Let's say Facebook for some reason decides. They don't like you for one fun reason or another
alright
They can literally shut you down
Completely your business page your account your messaging capabilities you they can shut down your Facebook Ads account and honestly
I just I don't want to be in that type of situation
Where I feel like I'm run and controlled by Mark Zuckerberg and the Facebook team
So that's where I like text message marketing. I've seen it work extremely
well
you can actually get pretty personalized with text message marketing and create that really
Personalized connection with your leads and then get them on the phone and then get them into a one-on-one in-person
Consultation to then hopefully go through and sell your products or your services. Whatever you're offering
Alright, so we've talked about video marketing and how important that is
We've talked about YouTube advertising we talked about text message marketing now
There's probably a long list that I could go through and share with you
But the fourth and final one that I'm going to be sharing with you guys today is high value content
Right now over the last several years we've seen so many people go through make a lot of money including myself
So I'm not going to be bashing on any of them through selling courses selling information, which is great
that's a great way to go through and get a strong education and there's massive value in that but we're coming to a point where
Everyone and their dog has some type, of course something that they're just thrown together and they're selling for 997. Even if it's a complete
Crapshoot they don't even know what they're doing
they just see a lot of other people going through and making money on it and
They're just like I need a thousand dollar course because I'm gonna like be a so-called guru or whatever
But I see high valuable free content being a huge
marketing trend moving forward in 2020
now one of the great examples I like on this is a
Youtuber his name's Graham Stefan, if you guys have not heard of Graham stuff and go check out his youtube channel
He has grown to over
1.3 million followers
Subscribers on YouTube and he does have courses but they're very like he never pitches them
They're only 297 or something like that. They're very inexpensive compared to the value that he brings
but his core product is
Releasing high valuable videos on YouTube so it's a hundred percent free content
It's easily consumable and it's for the masses
So if you want to go through and really grow your business your brand moving forward in 2020
No matter what type of business you're in you could be a real estate agent Graham
Stephan actually is a real estate agent and he was able to go through and build a lot of his business
leveraging YouTube you could do that same thing or if you have a local business, whatever it is just
Releasing valuable content that people that might be potential clients are gonna get a lot of benefit from now
That's something that I've tried to do over the last couple of years right here on my youtube channel
Basically expose everything that I'm doing and show how to actually generate leads for real estate agents because that's the business
I'm in and then all of a sudden a lot of people that are starting a real estate marketing agency
It's kind of like I have started following me
So I kind of started dissecting the different things that I do to be able to help them out right here on this YouTube channel
And obviously I have my courses that dive a little bit deeper in
But my ultimate goal right here on this channel is to create high
Value content that people can get a hundred percent for free without spending any money to deepen that relationship
And that brand with me and my business. All right
So anyway guys those are kind of the four top things that I feel like are going to be big trends moving forward
So if you look at each one of these and you implement them into your business, I can almost guarantee obviously
I can't guarantee anything because all comes down to hard work and actually putting in the effort
But I could almost guarantee if you focus on video marketing
YouTube advertising
text message marketing and
Releasing high value content whether that's through YouTube videos on your YouTube channel blog post PDF downloads or whatever
it might be you're gonna see a massive uptick in your business in your revenue and the amount of people that you can actually
Effect and help with their own businesses or their life's depending on what business you're in. Hey guys
I hope this video was helpful as you're moving forward into
twenty twenty kind of making these different marketing plans of what you want to focus on with your business to really take things to the
Next level if you found this video helped, I would greatly appreciate if you give it a thumbs up
Also, be sure to drop a comment down below
Let me know where you're from what business you're in and how you're actually going to take these
principles and apply them into your business and some different things that I can go through and maybe
drop a comment and assist like if you guys have any questions on
Different things of my perspective of what I would do if I were in your shoes
I'm here guys. I want to answer every single comment down below on the channel
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Make more money and grow your business
So with that said guys, thanks so much for watching and I will see you in the next video