What's up guys Jason Wardrop here, and let's talk about you and your business for a second
Let's talk about how to market yourself as a brand new real estate agent
alright guys
so I'm gonna be showing you about five and different things of how to
Market yourself if you're a brand new real estate agent some of the things that you know are low-hanging fruit
That are at your disposal that you can take advantage of all right well
He's I think there's five things, so we'll hit those here in a second
But for so I want to jump onto my computer
I want to actually show you how to make some of these things happen because you know the great thing about today
2017-2018
You have technology you have the Internet at your disposal
So you want to be leveraging that as much as possible?
Because then you can have a lot of these activities that are pretty much hands-free
Okay, now the first one. I'll hit just because it doesn't necessarily require the computer
But the first and number-one way to go through and market yourself is by going to different networking events now
I know that's super old-school
I know that's super classic a lot of these other marketing techniques and stuff a lot more cutting-edge
But the good old old-school networking events of connecting with other mortgage brokers loan officers
People to do title or insurance just making those connections
Because if you think about it like when I went through and I bought my my house bouts I don't know was six months ago
You know I I initially worked with the real estate agent, okay?
And then he had his you know loan officer mortgage officer that he referred me to and actually I knew a I knew a mortgage
Broker at the time, and he actually is like hey. I've got an awesome real estate agent
I've worked a ton with and so like as you know
And if you don't know this already if you're brand new
Then everything works like not everything but a lot of this works off of referrals right now if you know somebody
You got a close family or friend who's a real stage a mortgage broker does insurance those title does whatever?
They're gonna go through connect with that person and then if you're already networked in
Then you're gonna have that good referral base
So that is the number one thing is be able to go through in connecting with others on
Just networking events and connecting with other mortgage brokers and insurance people so anyway with that said guys for the other
three or so
Let's jump onto my computer because I want to show you guys how to make some this stuff happen because it's some pretty cool stuff
Where even if you have like absolutely no budget like even two bucks to spend a day, which two bucks guys. Let's get real
That's like that's less than you spend on your morning coffee, right?
So two bucks a day you can go through and have some
Amazing results with a lot of this stuff and be seen on all the different social networks being people's email inbox their their mobile phone
Just be everywhere so that when they think real estate
They're thinking of you, so let me just jump over here on my computer guys
Let's just go downstairs really quick okay, and then we'll jump on that and make that happen all right here
We are on my handy-dandy laptop. What's up guys?
You can see me down here in the bottom right hand corner
And I know I've been talking a lot about my brand new artwork, so you guys can see that
I don't have it all hung up so you guys can see down there in the bottom. I've got to hang that up
That's like. It's actually on my to-do list so and you see that there was just a new sign up
I forgot to shut down slack, but anyway guys so for uh
So we talked about networking groups right? That's super super important making those connections
but now let's talk about your low-hanging fruit your warm market people that already know who you are and
That this is this is coming from if you're like brand-new just starting out
Let's think you've got a database of people probably there have names phone numbers and email address whether they're on your phone
Gmail
LinkedIn, I'm gonna show you guys how to use LinkedIn here in a second or outlook
You've got this is an existing database right now
If you're like most people you probably have at least 500 names and yes
They're probably your family members your friends and all that stuff, but let's get real
that's like your warmest market that is the easiest low-hanging fruit because they know you and
They're more likely to go through and do business with you
It's not like we're gonna be annoying these people and we're gonna be sending them emails and spamming them every single day
But this is just great low-hanging fruit. Okay, so guys if you look up here this top this URL
And I'll add this down in the the comments section description. This is the URL for
LinkedIn to export all of your contacts is kind of hidden. They they don't
They won't like this data is super super valuable and so they don't want it to be like exposed
Everywhere and just super easy to go through and read move all this data, and so what you can
Do is come down here and let's see where it is
It is I
Know it's just fine it the other day. Okay, right here. Yep. Getting an archive of your data
Okay, so you can say request archive and after some time?
They'll send it to you and I'll have all their names phone numbers and email addresses, and so like you can see right here
I've got 1600 connections
Honestly, I don't know if that's a lot or a little I remember
Way back in the day
I don't know if this is still true, but when I was in college is probably seven eight years ago
I remember they would have like they would show the number or if you had over 500 connections
They'd just be like over 500 so like I remember just like adding like every one. I possibly could know just be like okay
I got a hit like this over 500 because once I hit that point
I'll feel like I'm actually like official and and you know I'm not just gonna have like
272 contacts, but you know I'll have like over 500 connections
So anyway who knows? I don't know that could be a lot could be a little
Anyway, so export that data
It'll get to you in a CSV file right so now what we could do is we can go through and import this data
So this is number two import this data into our CRM right now obviously I'm biased
We've got Arsenal marketing the Arsenal mkg CRM that you can go through import that contacts info
This is not I don't try to make these sales videos ever so I'm not gonna really dive in
I'll show you guys the website and that's about it
So we've got our celeb
Here's the website
CRM social automation tool website builder all that good stuff
So anyway check that out so number two is taking that low-hanging fruit uploaded into your CRM and then number three
Okay, is taking that same exact file so the same exact file guys
And we're gonna come over here to Facebook all right and then on Facebook
We're gonna go over to our ads manager
alright, and inside of our ads manager and guys
I know I'm going pretty fast here
But what you can do is just go take these concepts and then come back and watch this video pause it do whatever
Once you have that file and then be able to take it from there, okay, and this is here's a little demo account
I don't really run on this anymore, but up here in the top left. You can see the ads manager
You come to audiences or you go to all tools, and if it's audience is not showing up right here all tools
assets and then audiences you can come and
Upload your upload that contact file ok so you can see like I've already kind of did a little demo of this Outlook contacts
600 people and that's ready to go ok, so what you do is just click create an audience go to custom audience
Click on a customer file and another thing is if you have an existing website
Well obviously if you're watching
This is kind of more specific to brand new agents how to get started marking yourself
But if you have an existing website
You can actually put what Facebook calls a Facebook tracking pixel that will track anyone who's ever visited your website
Ok and then you could target ads directly to those people ok
so you know how like when it's kind of crazy with Amazon where you go search for a product and then pretty much anywhere you
Go it's like hey. Here's here's like
Here's another look at this product or like here's products related to this because you looked at this
Like on different blogs and even when you're searching all through Amazon that is how it's done ok
It's called retargeting and you do that with the website traffic picture right there
Alright, so anyway with this customer file you can say add customers from your own file or copy and paste data
And then you just come down here
And you see this copy and paste and all you do is hit you know ctrl C to copy on your Excel spreadsheet
Ctrl V. Which is pasting right here, and then you can name the audience, right?
so I'm not gonna go do through and do that but you guys can see here now we have this audience of 600 people let's
say and
You can go through and create ads specifically to those on Facebook and those people on Instagram
And go target those in like literally what you would you just do from here is
Create an ad and you can run it for just one dollar a day targeting these people ok because for one dollar a day
you're not gonna be hitting every single one of those people all the time you're maybe gonna get like 50 or so I
Don't know it kind of depends on Facebook's algorithm for that day
But you could say I want to post on facebook on instagram & even they've got something called audience network
Which will pop up on other blogs and even inside some apps they so you just always stay in top of mind right okay?
So um I don't know was that the third way. We've got the networking the CRM Facebook
Instagram kind of filter kind of tied in together and then the last one is
YouTube actually no not YouTube we got to go to Google
Google Adwords right here guys. Okay, so if we go to Google AdWords
We could do very similar thing to what we did on Facebook of uploading our data
okay, so we're just come over here to sign in and
What we're gonna do once we've signed in and guys
This is literally all just using your existing stuff, so you're gonna come over here to shared library
and you're gonna go to audiences click on view and then what we're gonna do right here is we're gonna go and I
Believe it's right here
Remarketing list customer email, so we're just gonna click customer emails upload those emails
And we'll create this remarketing list that we can go mark it on on YouTube on Google on pretty much any blog
That's out there
And then now and and you can just set this campaign up for just a dollar a day so now guys look at this
For just two bucks a day okay, or less than like your Starbucks coffee or whatever you're drinking, okay?
You have now so 60 bucks a month
You are now going through your networking with people which could be like one time a week, right?
Networking with other mortgage brokers insurance people title all that stuff
Just getting into that world just making those connections
All right number two you've got your email list your import into a CRM and your mailing out
Maybe two times a month just to stay top of mind let them know who you are what you're doing and then also
You're gonna be touring them on Facebook Instagram
YouTube and Google okay, and that was off of
$2 per day
All right, and that's tapping into your warm market
Which man the number of referrals that come from that the number of just new businesses just people just knowing and remembering
What who, you are and what you do is crazy guys so anyway. I just want to share those things with you
Those are just kind of the five tips
I
Think there are five, but to be able to go through and if you're brand new and real estate how to start marking yourself
leveraging that existing network that you have and be able to go through and make things happen so anyway guys if
You feel like this content was helpful make sure you subscribe to the channel because we're releasing a daily video
Every day at 8 a.m.. Or
Almost every day. I try to make sure that we get a video every single day, but obviously sometimes things crazy fall behind
And so anyway make sure you hit subscribe and also
If you guys don't mind hit the like button if you guys like this video found it helpful and comment right below
Let me know what you are putting in action today to help make your real-estate business grow
Thanks guys. Make sure you hit subscribe and I will see you guys on the channel tomorrow