Hey, everybody. In today's video,
I want to teach you everything you need to know about
restaurant marketing in three simple steps.
My name is Ryan Gromfin. I'm an author, speaker, chef, restaurateur,
and I'm the founder of TheRestaurantBoss.com,
as well as RestaurantProfitAndPerformance.com.
And like I said earlier, today,
I want to teach you everything you need to know
about restaurant marketing in three steps.
We sometimes over complicate marketing.
We think of it as this huge thing and I've got right here on this piece of paper,
the three things that you need to remember
all the time about restaurant marketing. It's actually quite simple.
It's so simple that we can break it down into three steps.
So, let's get right into this.
Today, I want to share with you what that first step is.
You have to create something worth marketing
that people will actually benefit from.
So often, we think that what our restaurant needs is more marketing,
that if we had more butts in our seats because of more coupons,
more advertising, more Facebook,
more word-of-mouth, more partnerships, whatever it was that,
that's what's missing in our restaurant.
That's why we don't have the butts in our seats, but the reality is,
you probably haven't created something
worth marketing. You haven't created something that's benefiting the community.
You haven't created something that is extremely
valuable to your customers.
Something extraordinary,
something distinct something, different something special,
something unique, something that people cannot live without.
All the marketing in the world cannot replace the fundamental
cores of your business.
If your restaurant is not extraordinary, if it's not amazing,
if it's not unique, if it's not distinct;
all the marketing in the world can do nothing about that.
So, the first step is to create something amazing,
create something worth marketing
and design it in a way that it's providing
a benefit to your customers that they're looking for.
The second step is to simply tell everybody about it.
Don't worry so much about how to get your
message out there, about making sure it's perfect. Don't worry so much
about the newest technology.
Email marketing, Facebook marketing,
what's the best thing, what's the best bang for your buck?
You know, the best marketing that my wife and I ever did when we were running that
higher-end wine market in Bistro was we told everybody
about what we were doing. If we were at a party,
we talked about it. If we were at the grocery store,
we talked about it. We handed out business cards,
we handed out gift cards.
We told everybody about what we were doing.
We were passionate about it, we were excited about it,
we were exhumed about it.
We did not hold back because we knew what we were doing was great,
it was special, it was unique, and we loved it
and we just stood on mountaintops and screamed it for the whole world.
So don't worry so much about the specifics of marketing. Just get the message
out there.
And then the third step, which is so often overlooked.
I want to read it exactly word for word off of this piece of paper,
so I don't mess this up for you,
is that you have to do the hard work by showing up regularly, consistently,
and generously for years
and years and years.
The best way to sum this up is a quote from Monty Moran
who is the CEO of Chipotle,
and he says, “The best marketing we do
is the experience a customer or guest gets when
visiting our restaurant.”
Remember folks, marketing is not just
putting the message out there and telling the world,
marketing is everything you do to attract
and keep a customer.
So, once you've told the whole world about this amazing unique
thing that's so valuable to your guests and you've gotten them in your restaurant,
you got to do the hard work.
you got to operate an amazing restaurant with great service,
with great staff, with consistency, with excellence,
with service in mind with everything that you do.
If you're not nailing the operations,
then all the marketing in the world doesn't matter.
I hope you enjoyed this video and I look forward to seeing you again next week.
Hey, everybody Ryan here.
I really hope you enjoyed that video.
Would you mind doing me three really quick favors?
1st) Would you like this video?
Wherever you're watching it, there'll be a button for you to
go ahead and click and like the video,
and then leave a comment somewhere so I could answer your questions.
) Would you go ahead and subscribe to this channel,
that way I can continually deliver you the newest updates
every time I release a video.
And then 3) I'd like to give you something.
If you're the kind of person who really wants to get ahead in life faster,
I have a 90-day planner here that I'd like to give you.
I use this planner every day in my business and actually,
I think this is one of the reasons why I'm able to get as much done
as quickly and as efficiently as I am able to.
See every year when I sit down to plan out my year,
I sit down and I do 4 of these 90-day planners because
I believe that we can't get as much done in a month as we think we can,
but we can get a lot more done in 3 months
than we think we can. And so I've developed a system,
I call it my 90-day plan or system where you can achieve just about any goal
you want in 90 days if you follow this. And I'd like to give it to you completely free.
Like I say, this is on my desk every single day and I use it in my business
and I teach my clients how to use it. And I'd like for you to have it for free.
All you have to do is head over to
TheRestaurantBoss.com/Goal.
G-O-A-L.
Again, that's TheRestaurantBoss.com/Goal
and then just give me your first name and email address
and I'll send this right over to you, all four pages.
Until the next time I see you, go out every day
and improve the lives of your customers,
your employees, your vendors, and of course, your family.