If you're anything like me when you first watch the modern classic fight club you were overtaken by style with substance
Amazing characters [in] theology that helps shape your mind
But I bet you didn't see
The one thing in the background of almost every scene in fight club that perfectly reflects the movies thinking no
It isn't the flash frames of brad pitt even though we do see him in the first couple scenes in the movie. It's
Starbucks
According to David fincher. There is a Starbucks coffee cup or logo in every scene of the movie
And there's actually a throwaway line in the movie that goes when deep space exploration ramps up, it'll be the [corporations] that name everything
the IBM stellosphere
Microsoft [Galaxies]
Planets Starbucks
Now before you say isn't sticking a Starbucks logo in every scene kind of conflict with lessons preached about in fight club
See I don't think so
I think this is the perfect brand to itemize the themes of [anarchy] in the movie
But why Starbucks first off it's one of the most recognizable brands in the world there's pretty much one on every corner
I'd like to get my ear pierced
Well better make it quick kiddo [in] five minutes this place is [becoming] a Starbucks, and if there is one on every corner
Possibly could be the most accessible product to show off those small Starbucks cups shown in every scene shows the world's
Acceptance in Dependency [on] the reality around them it's literally everywhere, and we just drink it up
Fight club and David fincher is subtly telling us with these small details that everyone here abide by the rules laid out by these giant
Corporations the years of perception of others that form our own thoughts for us
Which brings me to my next point?
Addiction it's without a doubt and so incredibly easy to get trapped into these loops that our
Lifestyles have us in we want one thing good got it now on to the next more expensive thing if I saw something clever
a little coffee table in the shape of a yin-yang
[I] had to have it
So again when it came to David fincher deciding on what easter eggs to include throughout the film
He saw a chance the symbolism of Starbucks isn't just there to be [a] face for one of those large companies
That's changing the way. We think it's also a perfect metaphor for the addiction to this
[Starbucks] coffee and caffeine addiction is a pathological dependency that plagues most of our society
Funny enough though Starbucks is more than okay with this they allow the film to use their brand logo
But ironically the one place Starbucks is notably absent
Is in the destruction of Private property?
When project Mayhem destroys a corporate piece of art and crashes it into a franchise coffee bar Starbucks is nowhere to be [seen]
You can even see inside the coffee shop that it's been prepped to look exactly like a Starbucks
It's interesting that when there's money to be made in the branding to be seen Starbucks jumps on the wagon
But as soon as its front and center and part of the plot they shy away
But nonetheless. I think it even says more about these corporations. They are never too pushy in ever too, in-your-face
They never disrupt the status quo
They deliver the way you should be thinking through the things you overlook you never push it too far to be noticed
It's cancer right they stay in the background
Just like the Starbucks cups and fight club