Use Instagram stories to promote the podcast. Use Instagram hashtag, hashtag, hashtags.
Use Instagram stories to promote the podcast.
Hello and welcome to The Pod Sound School Channel. We provide you with the tools you
need to successfully plan, produce, promote, and launch your podcast. Podcasting is on
the rise as one of the most effective ways to connect with your community, your followers,
employees, and your audience.
Depending on the subject and purpose of your podcast, chances are you are using social
media or are thinking about using social media to promote your show. Instagram is my favorite
social media platform and one of our main sources bringing traffic to our podcast, YouTube
channel, and blog.
So on this video, I will show you the different ways you can use Instagram hashtags to grow
your audience. But before we move on, hit the subscribe button and also the bell button
so you can be notified every time we release a new video. Okay, let's get to it.
Number one, cracking the hashtag code. We all know that sharing pictures and audiograms
of your episodes alone is not enough to grow your audience on Instagram. Each post should
be accompanied by engaging captions and hashtags. And if you want to learn how to write engaging
captions, I have this video right here that will teach you all about it.
Hashtags are a very effective way to give your posts more exposure. Without hashtags
your posts and stories are only seen by your followers. Adding hashtags puts your posts
or stories on the hashtag speed or hashtag story allowing other users to see your content.
So let's talk about some best practices when it comes to Instagram hashtags. First hashtag
research. Before you start adding hashtags to your posts or stories, you should spend
some time doing hashtag research. Creating a list of targeted hashtags will save you
time in the future. Each time you post, you can retrieve hashtags from your list by copying
and pasting them to your post without having to spend time finding last minute hashtags.
So open the Instagram app and start typing hashtags on the search bar that you think
your niche audience may be using or following. This is how I do it.
As I'm finding the hashtags, I add them to an Excel spreadsheet along with the category
popularity number and score. Instagram allows 30 hashtags per post and 10 hashtags on stories.
Here is the formula I use. Also, make sure that you add hashtags that are related to
the post. For example.
Second, where should I put my hashtags? Depending whether you're using a scheduling service
like later or preview to schedule your posts or you're posting them directly on Instagram,
there are a few places you can use to add your hashtags. For example, if you're scheduling
your posts using later, you can add your hashtags underneath your captions.
To hide my hashtags and add space between my caption and hashtags so they're not squished
together, I type five dots and then I add my selection of hashtags. If I'm posting directly
on Instagram, I use an app called Space. When you type your captions directly on Instagram,
the spaces between paragraphs disappear when you post your picture.
Using the Space app will help you with this headache. If you're going to use your phone
to post, make sure you type your caption on the Notes app or Word app on your phone, and
also that you have your list of hashtags accessible on your phone too. This is how the app works.
Another place you can use to add your hashtags is the comment section in your post. Do not
add hashtags on the bio section unless they're branded. And also do not add hashtags within
the text of your caption it makes your caption hard to read.
Third, how should I add hashtags to my stories? There are two ways to add hashtags to your
stories. You can use the hashtag sticker or you can type or copy and paste your hashtags.
This is how I do it.
Also, using the location sticker gives you the opportunity to be discovered by more people
in your area. Think about where your target audience is and you don't need to be there
physically. Adding hashtags, locations, and profile tags will allow you to be discovered
by more people.
Number two, share your episodes on Instagram stories. There are a few ways to share your
podcast episodes using Instagram stories. Spotify allows you to share episodes directly
to your stories. This is how you
do it.
Another way to share your podcast is by taking a screenshot with audio of your phone while
playing your podcast. This is how I do it. Or you can use the swipe up feature if you
have more than 10,000 followers. If not, you can use the IGTV swipe up hack. To do this,
make an IGTV video telling people something about your latest episode. And also to click
on the link in the description to access the full episode.
The video length has to be between one minute and 15 minutes. After you have uploaded your
IGTV video, add the link to your podcast episode in the video description. You can then link
the video to your stories. And if you want to learn how to use the IGTV swipe up hack,
this video right here will explain how.
Number three, direct messaging. Another way to interact with your audience is using the
direct message feature. Don't be afraid of starting conversations with Instagram users.
Ask questions, show interest, and immerse yourself into their world.
I know that this can be time consuming, but if you start one conversation a day showing
genuine interest, imagine all the people you would meet in a year. These conversations
with people in your niche will not only help you grow your audience, but it will also bring
other great opportunities. Remember, small steps are better than total inaction.
Number four, share your posts to your IG stories. Posts that are shared on IG stories get 30%
more engagement. This is because Instagram users are looking at stories more than they
look at their feed. Also, make sure that you throw in some related hashtags. This is how
it's done.
And if you want
to learn strategies to apply to your Instagram stories to make them more branded and give
them more exposure, make sure you watch this video right here. Okay, now you're ready to
start working on your hashtag strategy to bring more exposure and engagement to your
post and stories. And also to start building meaningful relationships.
Okay Podskis, that's it. A lot of information, right? I know that Instagram can be confusing
and overwhelming, and this is why I put together a free guide to get you started with Instagram.
You can find the link to the free guide in the comments below. And remember two things,
before you go don't forget to subscribe and [Foreign Language 00:12:21]. And until then,
happy casting.