I know I get it you're experienced and dedicated and you're looking for work in X sector and you're looking to further your
experiences in. All of these phrases
Unfortunately from all of the old-school and just overused templates on the internet just aren't having any impact
They're not making a good first impression anymore
Hey Badasses! Welcome back to the Badass careers YouTube channel
Which is all about helping you to create a career and life that you freaking love now. Today's a video is highly requested
It's all about how to write the summary section of your resume
Previously known as the objective section, but if you follow my channel if you're a subscriber
You know that objective section does not exist anymore an objective section is super selfish
It's all about I want this job. I want to grow and develop
This is what I'm hoping for in my career
And what we're doing is we're flipping the script and we're making it all about what they need and how we can meet that need
Because guess what a recruiter on average receives
300 applications per job posting and they call maybe what like 10% of them for a phone interview
Maybe less so if you can't convince them in the six seconds that they spend on average
Skimming your resume for the first time you're gonna lose out on opportunities
So in this video, I'm gonna teach you how to put yourself in the shoes of a hiring manager who's thinking to themselves?
God, I really need a candidate who?
And you're going to be able to respond to that statement. better yet, I want to make sure that you can answer that statement in
A way that's uniquely you and actually sounds like you and it sounds original and it's not using overused cliches.
I want to make sure though that you'll stay right to the end of this video because I've got a bonus tip for you
a complete example of a really really killer
summary and some advice for you if you're thinking about changing careers or pivoting but before jumping in to what makes a really really
Effective first impression powerful summary statement that sums up your career stories and shows them that you are the person for the job
Before we jump into that I want to give you an example of what a really bad one looks like and we've all been guilty
Of being this person because listen up
I'm sure it sounds pretty familiar. "Goal-driven and results-oriented logistics professional with ten years of experience and excellent communication skills
Seeking a role where I can grow and develop
contributing to the company
Through application of my varied experience knowledge and skills
If you're a subscriber on the channel
You may have seen this example before because it's just such a classic so relatable that we've all had objective sections or summaries
whatever you want to call them that look and sound like this and they really really shouldn't because you know
What makes this so bad? What level is this person? What industry are they going for?
What's the main purpose of their role that they're trying to apply for and and was the proof that they can do it?
You know, like it's so vague. So generic you really could be going for basically any company in the world at any level
It's just not helpful. In fact, it's just a waste of precious space on your resume
The worst thing about it though is that we've all been guilty of this and it just kind of looks like the classic summary section
That recruiters see over and over again and when they starts to see the same format the same words being used
It loses its impact. It's not interesting as boring actually if your personal statement or summary is starting with buzzwords
So hard-working
Passionate, professional, anything like that? It's a huge warning sign that things need to change
I know I get it you're experienced and dedicated and you're looking for work in X sector and you're looking to further your experiences in
all of these phrases
unfortunately from all of the old-school and just overuse templates on the internet just
Aren't having any impact. They're not making a good first impression anymore
I'm the recruiter. If I'm the hiring manager, I need to know that you are talking to me directly.
I need to know that you really really want this one day
hopefully I'm gonna get to know you I'm gonna get to know who you are and your desires and where you want to grow and
Where you want to take your career, but for now?
I want you to talk to me and tell me how you can do the job and why you'd make such a good contribution
to my team
So therefore at least get into what you should do when crafting a really killer summary for your resume
So in general, I want you to get to the point really quick. This does not have to be paragraphs long
It should be one paragraph in maximum. Maybe three to four lines
Okay, and I want you to show the impact and the power that you are able to bring to the organization
And how you do things in your unique way, it's always really good to include one major
Accomplishment because it makes things really tangible and really specific and bonus points if it tells a mini story
So we're gonna jump into the actual format of the summary now
But before that make sure that you've clicked the link in my description down below to grab
Your killer resume cheat sheet because it doesn't just go over the summary
But it goes over all sorts of tips and tricks and hacks to make a really modern and compelling resume
So I listed it down below in the description box. It's yours. That's completely free. Enjoy
So let's try and break down a really good summary format. Let's start with figuring out what you do who you are
And what's your thing? Okay. So what are you specialized in? What are you passionate about? What's your greatest driver?
I'm gonna give you two concrete examples here. "An International Human Resources professional with eight years experience who specializes in delivering
Transformational learning and development experiences. The second one, "As a registered
educational psychologist my entire career to date has been driven by my passion for
Enabling children to overcome barriers to learning and growth
so I've actually got four concrete examples for you "technical project manager with nine-plus years of experience in the
Information technology industry with a knack for simultaneously managing several software development projects at any one time
renewables engineer specialized in using the power of data analysis and modeling to identify the most
Profitable wind farm development sites throughout New Zealand, so when you're trying to craft this kind of sentence
What I really want you to do is ask yourself. What do people say that I'm really good at. What's my thing?
What do I often get really positive feedback on what do I love the most about my job?
What gets me out of bed in the morning? What do I naturally tend to enjoy doing?
You know, if you're really struggling you can even ask your friends or colleagues. Can you describe me in three words?
What would you say and see what comes up?
You've got to remember guys that the hiring manager wants to know two things one
Can you do the job and two do I want to do the job with you?
Are you gonna be a great fit on the team? Will you fit in around here?
You're a human being so they to know what you're excellent at
But they also want to know a little bit about what drives you far beyond, you know
the paycheck the basics they want to know what really gets you out of bed in the morning because if you're gonna have to deal
with you know, the
difficult executive assistant
Carroll who everyone loves to hate but you have to get along with her and
you know the market might take a bit of a
slump for a while people need to know, hiring managers need to know that you're up for a bit of a challenge and you're gonna
Be there in the team beside them and they're gonna want to have you there, you know
And they need to know that there's something bigger driving you than just a paycheck
so they need to know what it is that you're specialized in particularly passionate about or
What you've dedicated your entire career to to date so that they can really say
Okay, so above and beyond the job itself
this person has a bigger mission or purpose and it's this what we're trying to do is build the kind of resume that invites an
Organization to hi you not because of what you can do but also because of who you are
Okay, so you're a human humans hire humans and they want them on their team
So that is what is going to make you stand out
So going into the next part of the summary now
So we've open strong with what we do and what was specialized in now, we've got to talk about how we do things differently
So this is all about value you bring how you approach things differently and your strengths
Okay, we're gonna back it up with the proof point or an accomplishment as well
So again, I'm gonna get into some really concrete examples for you
So you can understand exactly what I mean. By becoming an expert in the Scrum (Agile) methodology
I was able to empower the wider team to successfully bring 50 projects to completion over the past three years
With over ninety percent being completed within budget another example
One of my career highlights includes leveraging my continuous improvement mindset at company XYZ
to revamp a customer complaint process and reduce resolution time from three weeks to one week and honestly
You don't need to have huge amounts of experience to make this work
think about this example from a master student who was studying towards fashion and luxury and
She done on the side is retail jobs
Okay
So working in a clothing shop a master's degree in luxury and fashion management and other 18 months of hands-on work
Experience as a retail assistant has shaped me to be relentlessly customer focused
Commercially savvy and a self-confessed data Junkie
So what you want to do here is take some of your biggest
accomplishments and think about what that says about you and you want to choose the
Accomplishment that highlights the right things that the hiring manager is looking for for this particular position
What's really great with accomplishments proof points numbers of these kinds of things is that you're not saying?
I'm organized. I am a problem solver. I'm innovative because your example says it for you. You don't even need to use the words
They get it
so again
If you're gonna use these words like I'm commercially savvy or I'm this or I'm that. Choose the example of the experience or the Proofpoint
That backs it up and I always want you to train think with these accomplishments. What's the return on investment, right?
What's the impact you made? Did you save money? Did you save time? did you increase customer satisfaction?
Were you responsible for a budget of 1 million dollars whatever it is?
But what value did you add to organizations? Because managers want people who deliver results and they want an ROI
Okay
so if they're gonna take the risk of hiring you
and they're gonna bring you onto their team and use the budget to pay your salary
They want to know that it's going to be worth it
Now the next sentence of a killer summary is really about what you want next
and I told you not to be you know, self-centered and say well what I want and what I want on my career
But you are gonna tell them what you want next because you want to show that you've got ambition
And vision, but it's going to be the problem that they need solving
So what you want is actually what they need
So again some concrete examples for you. "Wanting to further deepen my expertise and learning design
I would relish the challenge of taking Spotify's online learning platform to the next level
So they're mega talented people can shine even brighter
fascinated by the
fashion, I'm seeking a graduate retail management role where I'm exposed to core business areas in a luxury retail context and
Can master the craft of creating exceptional customer
Experiences. Okay. So what's your ideal next step? But what do they need? So why are they hiring this role?
So they're not hiring a graduate trainee in retail just for fun, right? They're not a charity. They're our business
What do they want you to do? They want you to create?
Amazing customer experiences so that their customers keep coming back for more
So that's what you need to say that you want
You need to match what they want now when you're going back and having a look at your summary what I want you to do
Is make sure that it's packed with keywords
Related to the job so that it gets past the any applicant tracking systems that it might be going through. Okay
So these are the robots that are scanning your resume before they even get seen
by a real person to decide whether or not it's worthy of
Putting your resume in front of the eyes of a real recruiter
so I want you to go back to the job description and really highlight the language and keywords that they're using and
Make sure that some of those keywords are really included in your summary section as well
Of course, you can include them in your experience and your job titles and in other areas
but I want a few in here as well and a really cool hack for that is to have a really
Punchy summary section and then just on the bottom
you can say something like ask me about all the zones of expertise or even just have the words separated by vertical bars the
Keywords and really zones of technical or industry expertise that you can bring to the table
So for example for a technical project manager role down the bottom, they may have words like Project Management
Agile, Scrum
stand-up meetings stakeholder engagement
If you're going for more a fashion writer role you might say something like fashion blogging events photography, etc
It depends on what the role needs but you are going to really highlight those key and just put them in there
If they are genuinely linked to things that you have learnt about or actually worked and of course they have to be genuine
But make sure that they are there on your resume
Now I told you for the people who stay 'till the end. You're going to get a bonus tip. And here it is
something that's really really effective is if you have
Someone else to sell you
Now what I mean by this is do you have a piece of feedback from your manager from a client from some kind of?
Testimonial or something on your work. Do you have someone who's written some kind of recommendation?
feedback about you.
So think have you ever written the outcome of you know, mid-year and annual performance reviews?
Maybe there's some interesting quotes captured in there. Maybe you've done a customer feedback survey
Maybe you worked in training and events and you had the feedback forms coming after the events
Or maybe it's simply just sitting there and your email inbox. Do you have words from someone other venue?
Who sells you because if you think about it, the CEO of L'Oreal, Jean Paul Agon. He doesn't sell L'Oreal
Emma Watson sells L'Oreal
you know Cheryl Cole sells L'Oreal like famous people sell L'Oreal because if you've got Jean Paul Agon sending there being like
You know, our products are incredible. They're really amazing. It's really hard to sell your own stuff
What's awesome is when other people are like I believe in this person or I believe in this product and I recommend it
That's when people are gonna buy right. So if you're the product if you've all been marketed, it's good
If someone can endorse you. So, again
Let me give you a really really pragmatic example to show you exactly what I mean on this one
International HR professional with eight years experience and a healthy obsession for digital learning
specialized in creating on gauging
Gamified bite-size digital learning modules. Here's a taste of what my happy internal clients have to say.
I usually hate online learning modules and just click Next Next Next to get through them
this e-learning was completely different the
Gamification, interactivity and content made me want to learn and made it easier to remember
user feedback on project X L'oréal
Wanting to further deepen my expertise in learning design
I would relish the challenge of taking
Spotify online learning platform to the next level so that their mega talented people can shine even brighter
learning designer
e-Learning, gamification
learning UX, digital learning
Boom! That my friends is an example of a killer summary.
Now for career changes or pivoters who may not have the exact
Experience and accomplishments that line up to their future desired role completely
Here's a tip for you. What I still want you to do is summarize what you're really good at
Of course you want to make it more in the mindset of where you want to go?
So really picking out those transferable skills
But what you can do is almost have a few killer sentences like we've talked about in the video
But then have a section that says
What I'm most proud of or career highlights and then you're actually going to take up a lot more space. Let's say a
More direct move and you're going to take a chunk of around three to five bullet points and you're going to put
accomplishments achievements
impact that you've had on various different roles in the past that highlight those transferable skills so you can say something like
communication skills proof point project management skills proof point
stakeholder relationships proof point so it's not necessarily having to say like well
I was in the context of a completely different job
But you're highlighting those transferable skills and the proof points that go with them and you're gonna have a slightly longer summary
So guys, I hope that's taken some of the mystery away of what's involved in having a really killer
summary section for your resume again
If you want more tips and tricks and advice on how to craft a really compelling
Resume something that makes you stand out you can grab my freebie in the description box down below
There's nothing stopping you. It's called Killer Resume cheat sheet and it's all yours.
If your someone who's into personal
development and you know that you want your career to be a vessel to do something really impactful and meaningful
And fulfilling in your life
then please make sure that you subscribe to this channel because I'm dropping new content every week and I want to make sure that you
Can achieve your biggest career dreams so until the next video stay badass. I'll see you guys next time. Bye