What's up you guys
jason
Wardrop here and i've shot a ton of videos on this channel on how to start your own digital marketing agency
How to get from zero to ten thousand dollars per month you can get to 25 30 000 per month with no money
No experience any of that stuff
But I thought why not share how to actually scale your own digital marketing agency
Basically break out everything that I do in my own business and then one kind of crazy thing
So just the other day, I was on a call with sean clark. He is the ceo the founder of go high level
It is a digital marketing agency software and no this is not a pitch for them or anything like that
But I just thought some of the insights that he was sharing with me
and that we were sharing back and forth is pretty interesting because
what he was telling me what the top digital marketing agency owners are doing which they've got well over 5 000
marketing agencies on their platform
So he's able to see a lot of data of what people are doing
What people that are successful are doing what people are not successful are doing
and the things that he was sharing with me that the eight figure digital marketing agency owners are doing
Is actually very similar to what i'm doing
Okay, so would you guys like me to kind of break that down for you guys? And so you're not getting any beginner tactics?
But you're actually getting the deep content of how to really scale things now
Here's the deal
You got to promise me. If you are a complete newbie a total beginner that you don't start here
Okay
This is going to be some pretty advanced techniques and tactics
And maybe you can put on your dream board vision board of like where you want to get to one day
but do not start here because if you do
It's going to be very difficult to even get to ten thousand dollars per month
So go kind of go back watch my other videos and how to get to 10 000 25 30 000 per month
And then once you're really ready to go and scale, this is the way to do it
So what i'm gonna do i'm gonna share my ipad screen right here because it's just easier to draw
than
Than on any of these other devices, so let me just share this really quick
All right
so hopefully you guys can see my screen right here and let's just break down kind of the traditional core standard of how
Most people are scaling their digital marketing agency
Then i'll get into the deep details of what i'm doing and what a lot of these eight figure
Marketing agencies are doing as well. So you guys can kind of see behind the scenes of how how all this works
Okay, so most people are doing once they're getting into ads. Okay, they're running facebook or youtube ads right here
And they're going to some type of opt-in
Okay, hopefully you guys can see all this stuff then after the opt-in
they've got some sort of vsl or that stands for video sales letters about 10 to 15 minutes long kind of
creating the problem letting them know how to go through and help them and then afterwards
They go to book
a
call
Right now i've shared this
Strategy on my channel in the past and I know I got a lot of comments people like, oh I do that same exact thing
Because it's like kind of the standard right? That's the standard sales funnel
Honestly, if you want to get started with your own digital marketing agency
You don't need any other sales funnel besides this basic standard sales funnel
Now if you want to go and really scale things to the next level
And get a lot more people into your world a lot more on the back end the front end everything
Then this is kind of the strategy of what I do as well
as what a lot of these eight-figure agency owners are doing
now
I gotta say this though
It is a lot more difficult to go through and do this strategy as opposed
To this basic sales funnel right here
And the reason why I say that is because to go and do a 10 to 15 minute sales video
You don't have to sell them on the video
Okay, you can go through get them on a phone call
And then direct that phone call based on their specific wants needs desires their pain points their problems everything
And the selling's really done on the phone call, which is actually a lot easier than trying to make a big old sales presentation
For everyone in the world. All right. So here it is
So what we're doing is we're still going to be using facebook ads or youtube ads and obviously you can have some organic methods, right?
But going to a webinar
okay, and this webinar is selling anything a product between 997
to 1997
And obviously this is not selling
Your core service of your 1500 per month fulfillment on the back end, right?
It's not doing that the whole point of this webinar right here
Is to break even on your ad spend
All right
This is the holy grail
Okay, because if you go through and your whole goal on this front part is just to break even
Then you are going to crush absolutely crush the next guy because up here
Even if you're going through and charging 1500 per month over here
So let's say after 90 days if the value of the client is 4 500 total
Okay, you have to go through and leverage the ad spend that you're spending over here
to make up for
This lifetime value. Let's just say it's a 90 day lifetime value just to make numbers easy
And then you got your fulfillment cost. You just got management costs. You got everything of running your business costs, right?
whereas this
100 percent
Takes this facebook advertising youtube advertising
Breaks, even if you're actually good at it. You should be able to make a profit here on the front end
But where I say, it's extremely hard is because you have to be able to create a sales
presentation and be able to know every
Counter every objection every problem pain point every doubt every false belief
Any person is going to be having on this webinar to be able to sell
hundreds of people
On the same sales presentation. Okay, and that's why these are usually 90 minutes to two hours
Sometimes even three hours long to sell people on this webinar
It's extremely difficult to do but once you get this point where you're like, okay, i've got this down
I really want to scale things up you go through you add that and then on the back end
You have your core services, but don't stop don't stop watching yet because there's a huge key
component that most people are going to miss out on
If they do not watch the rest of this video because you got your core service
And so let's just say to keep the numbers easy is fifteen hundred dollars per month and this is a full service, right?
Well something that sean was talking about to me
and I agree 100 because it's exactly what I do as well and what his top digital marketing agencies on his platform are doing
Is they don't stop here with their core service?
Okay, so the webinar the course the training all that stuff goes and breaks
Even they go through and this is basically in the digital marketing world
If you go follow ryan dice, this is kind of like your profit maximizer, right?
You've got your tripwire profit maximizer
So this is going to be
Mostly profit because you're going to obviously pay for fulfillment all that stuff, but mostly profit here
And then your next layer down
is going to be
a sas subscription
And this is where most people don't ever get to
because once again
It's extremely
difficult and expensive to build however sean was telling me that what they've done and once again,
This is not like a hardcore pitch for go high level if you guys want to go through and check it out
I'll have a link down below
but
They have been able to white label their service
So what these top marketing agencies are doing is they're running a webinar on the front end
breaking, even they don't even care if they make money on that front end right then they're bringing people in for their core service and
Let's say it's a 90 day service full service will set everything up for you, you know
the white glove concierge setup everything so then they're making about let's say
4 500 in the first 90 days
And then after that, so they got the 4 500 up front for all the heavy lifting labor all that
Well, then to really scale they get them just on the sas on the software and so sas is software as a service
Okay, that's what that stands for. And so we have arsenal marketing
That's our software platform
And we bring people on we get them all set up all that and then we have the month recurring
So then what people do is they're getting them on a monthly recurring?
Paying 300 to 500 per month leveraging the software with all the funnels the websites
Crms, everything a to z that they've already built out
Okay, and at this point, this is more
Of a self-serve but obviously they're going to offer a little bit of support there
And if they want to go through and have ongoing fulfillment then obviously they're going to be charging. Let's say
1500 to 5000 I mean obviously depending on your client depending on your industry depending on all that stuff
You could obviously be charging a lot more than five thousand dollars per month
but
For a lot of these clients once you get the core things set up like website crm email follow-ups funnels all that stuff
maybe they have someone in office or in-house they can go through and take care of everything but then you get
Still the monthly software subscription revenue that's coming in
Okay. So this is what the the big big big marketing agencies are doing obviously with this model
You can go and scale things up to a solid multiple seven figures every single year
This model down here
It gives you a lot more leverage to go through and scale
and as far as the sas subscription goes
Depending on how committed you are to the business and how long term of a mindset and a game plan that you have
White labeling a service is is good
right because you can get that monthly revenue coming in very low maintenance very low fulfillment all that stuff because you're
White labeling someone else's platform. You don't have to worry about development support all that
But if you're looking for a big exit down the road
Then you want to go and build out your own sas or your own software as a service
and
Sean, he had kind of like an interesting thought process which I agree with but he was saying that he sees a lot of software
Moving more towards not just the software as a service of like self-serve
But leveraging the software to offer more services
And I agree with him in the sense of like the digital marketing space
Where you got the software?
Okay
You're using our sales funnels. Okay, we'll add on like a website and you have like your agency owner
So you the agency owner going through and building out the website building out the email follow-ups building out
Um, all these different pieces, but obviously leveraging the software to do that
Okay, so hopefully this whole mess I know now looks really messy, but hopefully this all makes sense. So, um, obviously if you are
Completely new just getting started. I would not even start here
Because you should be getting to ten thousand dollars per month organically before spending any money on ads, but then your second step
Is going through and doing this opt-in to vsl to book a phone call
That should be able to get you up to an easy 50 to 100 000 i'd even say like quarter of a million a month
And then down here
Once you want to go through and really scale guys this point
This is what you call
commitment
Okay, because there are so many levels that make this so much more difficult
But obviously the payout in the long run with a sas and having the monthly software subscription all that stuff and the scale
that a webinar brings
is uh exponential
All right. So anyway if you guys have any questions
Drop them down below. I know this is probably uh more of the advancement and what is more of an advanced video?
So if you guys are looking for more of the beginner content go check out some of the other
marketing agency videos on my
channel start there
Get a good foundation built get a core offer that works that resonates with the specific industry
And then get a solid vsl funnel
Keep this running and then once you get to a good point
Then you can go and say hey i'm going to be all in with this business and start this whole model down here
Okay. So anyway, I hope this was helpful if it was invaluable. Go ahead
Give it a thumbs up drop a comment down below if you guys have any questions on how this whole thing works
Um, if you guys want to kind of get into this like sas subscription white label stuff, I recommend doing a white label
Before you go and build out your own software because believe me there's a lot more that goes into it than you might think
Right now and so if you guys want to try that check that out. I will have a link down to uh sean's
Software go high level super cool guy. He's actually developer by trades not like a marketer sales person
Anyway, go check that out
If you guys are interested in taking things to the next level white labeling the software your services all that stuff
And with that said I will see you in the next video