If you clicked on this video, then you're probably just like I was about six years
ago. And I was trying to figure out what is this mythical magical thing called passive income?
Does it exist? How do you create it? And all of the things in between and this is truly the video
that I wish someone had made for me, because it is highly strategic. It does work and effort.
It takes a ton of patience and you kind of need to have a reality check before you start to get
into it. So over the last five years, I have gone from zero in passive income to generating
$150,000 a week from what is deemed as passive income. And I say that in quotes
for a reason. There are so many different ways to generate passive income. There are stocks,
investments, affiliates, online business, real estate, all these different things. I don't do
all of them and it's for a good reason. And I'm going to share that in this video as well.
I just do four things and keep it quite simple and they've yielded the highest results and return
for me. So passive income is essentially detaching your time from your income,
but in saying that the reason that I really look at it as semi-passive income is because it still
takes your energy, your effort, your sweat, your time, sometimes your tears, sometimes your blood
to really create momentum and get it up and running. It is not a get rich quick situation,
but it does compound over time. And it creates more momentum with time and with patience.
This YouTube channel is actually a really great example because I have created so many videos
on this channel and spent thousands of hours creating them and yes, they just work every
single day. They bring in views. They bring in revenue for me. Well, I'm not working,
but it's not like I did absolutely nothing. So passive income yes, it does exist but I like to
really refer to it as semi-passive income because I don't want to give you any sort of reason to
think that this is easy or it's quick. Before I get into those four things that
allow me to make money when I'm not working the mission behind this channel is to make
entrepreneurship available to everyone, because I believe that entrepreneurship is the best vehicle
to freedom and to equity. And it allows you to create your own unique impact and mark
on the world on your terms. In the last 10 years, I've been on an entrepreneurial
roller coaster and things have really skyrocketed after a lot of struggle and a lot of failure
in my early years in these last five years. And I want to use this channel to reverse engineer
my own success so I can help you create yours. If you're on board for that mission, a simple thing
you can do to help us reach more people in the algorithm is just quickly hit that like button.
The number one source of semi-passive income is my online course business. I have been
in the online course industry for the past five years. I've tried a lot different things, several
different structures. I've had multiple courses at once, and I can tell you that at this point,
having just one online course has been the best thing I've ever done. And it makes up the majority
of my revenue by a landslide. And the reason for that is because I wanted to create just one
course that I could truly focus on. And that created a big impact and huge transformation
for my clients, because that really is what allows something to grow,
stay consistent and generate income over time. And I made a whole video about how to create an
online course [inaudible 00:03:21] if you're interested in that, and you can check it out in
the description below and right here. To break down how this works and how it generates that
passive income is to really understand that I am very specific about what I'm creating in terms of
a transformation for my clients and the solution that they are truly seeking from my program. And
it all stemmed from me doing a ton of consulting and I had an agency at one point and I was working
with people one-on-one. I had a bunch of different clients in corporate and individuals, and I was
constantly regurgitating the same strategy to them that I had created. And I realized, wow,
I could really help a lot more people if I could package this
and teach people how to do this for themselves, implement it for themselves and create long
lasting success without having to rely on me. And that really is the beauty of an online course.
And it's what allows people to get results without me. And it allows the program to
sell without relying on my time. But how do you actually do that? So I really do refer
to it as profitable content because I think one of the biggest mistakes that people make
is they just post a bunch of content on social media, hoping that some day, somehow someone's
going to buy something from them. And one really incredible example of this and it's, I mean,
it's kind of sad, but it is a real example of why the size of your audience is not the key factor
in creating passive income for yourself. There was this article that came out in 2019 about
this influencer who had 2 million followers on Instagram and couldn't sell 36 t-shirts.
Let that sink in. 2 million followers, couldn't sell 36 t-shirts.
So the key to truly creating passive income when it comes to building anything online is to
understand three key factors. Who is your ideal client, where are they at on their journey when
they're at a place where they're most likely to invest, because they're ready to get a change
and results, and they need the thing that you have to offer. And what is the key transformation that
they're seeking? This allows you to create what we call profitable content. Profitable content is
content that you're creating and it's free content on the internet, but it actually drives results
and revenue for your business. And knowing those three factors, it makes it very easy to create
content because your content is always going to be relevant to those three key factors and
you know exactly who you're creating content for instead of trying to make it for the masses.
So a simple way to think about this is simply one, know exactly what the outcome is that you're
providing with whatever paid product or service it is that you've created. And then step two is
create free content online that drives people to that paid product. When you create value,
you get value in return. This YouTube channel is a prime example of this, and it really is in my
opinion the best platform to create truly passive income, simply because it's a search engine and
your ideal clients and customers are searching for the answers and solutions that you provide
every single day you just need to show up for them. And your videos will continue work for you
even when you're not working. And they will bring in leads, traffic, clients,
and customers, even when you're not working. But it doesn't have to be. You want to pick
the platform that reduces the friction for you. So whatever comes most innately to you, maybe it's
not being on video, choose a platform that plays to your strengths. But regardless of the platform,
one thing that I do want to make sure you remember and know is something that we call
the stalker strategy. Yes, it sounds creepy, but it works. So essentially the stalker
strategy and the easiest way to create content that actually turns into clients and customers
when you're not working is to understand what your ideal client would be searching for,
asking about, what are frequently asked questions, and simply make content around those things.
Because that is directly solving the problem that they need help with and it provides value to them
which then in turn makes them go, oh, that's the person I want to work with. That's the person I
want to pay. That's the person I want to hire. So you want to think, how would my ideal client be
looking online? Where would they be going? What would they be seeking out? And you want to show
up everywhere that they're looking. These second stream of passive income for me is AdSense and
affiliates. I'm group of these two things together because they kind of go into the same bucket for
me, even though they are two separate things. So the thing about AdSense and affiliates to
know is that this really is a volume play. You are not going to be making a lot of money off
these things when you're first getting started, because you need to grow an audience to really
have them work for you and work to your benefit. So it's taken time for it build up to a place
where it's generating about six figures a year. So what is affiliates? Well, affiliates for me is
that I have certain brands, services and products that I love, that I use, that I'm a huge fan of.
So it makes complete sense to align with them and share them with my community here and my community
of clients in my paid program. And when I share those services, products and brands,
and I use the affiliate link that I'm provided, it means that anytime someone purchases from that
I'm getting a percentage of the purchase. So I get a cut from the purchase, essentially, which just
starts to accumulate and generate more income. The thing I will say about affiliates though,
is that you really have to make sure it's something you actually care about,
you believe in, and is aligned with your brand. If you try and work with an affiliate that has no
relevance to your target audience and your ideal audience, it's just not going to convert and it's
not going to sell. It would be like creating free content online that has nothing to do
with your business or your paid program. It's not going to drive any traffic to those things.
And for that reason, I have said no to a lot of affiliate opportunities because they simply
just don't align with me, my business, or my brand. And then AdSense is honestly, I just
call the cherry on top. It's a pretty magical thing as you accumulate an audience on YouTube,
as you accumulate more viewers, you get paid for the ads that are displayed on your videos. And it
really is phenomenal when you start to grow and you see, oh, my gosh, that really is replacing an
entire salary that I once had when I worked in my full-time job. Number three is investing. I will
admit that is something that took me a long time to even venture into probably way too long. But
when it comes to investing, I am very risk-averse and I look at it as a total long game.
I'm not one of those people who's going to invest in the new hot, shiny thing,
because I just don't know if there's going to be a guaranteed result of it. In addition, it's not my
full-time job. It's not something that I study on a daily basis and I have somebody who manages it
for me because I don't want it to be my full-time thing. The truth of the matter is I wouldn't be
able to invest if I didn't put my focus into the first stream of passive income that I mentioned.
That allowed me to create financial freedom to then make my money work for me and generate
interest over time by investing it. So my priority and my focus will always be on number one.
Number four is real estate. And again, this is not a short term game. My husband and I just
recently bought our first home. And we will be here for a very long time. And we know that it
is only going up in value. So that's a really wonderful thing, but it's not like a get rich
quick sort of situation. So it is generating passive income in that sense, but the real
play for me when it comes to real estate and something that I'm hoping to get into this year.
And my husband and I are really looking into right now is getting a real estate investment property
because the beauty of that is that not will the property itself increase in value over time,
but you could also have it rented out to generate passive income on a monthly basis, cover your
mortgage and also in some cases, turn a profit. The biggest benefit of passive income that I don't
think enough people talk about is that it really does allow you to create a bigger security blanket
and safety net. And it allows you to have so much more peace of mind because you know
that you are creating wealth even when you're not having to actively
work. And that creates a level of abundance that not a lot of people are even aware exists. So
I hope that this allows you to see that. And the biggest thing for me is that it truly does create
what I call legacy wealth or generational wealth, which is something you may have heard of.
Which simply means is that if your money's working for you and it's compounding,
and you're able to bring in streams of revenue that don't require your time or energy,
your earning potential is exponentially higher. And having a higher earning potential allows you
to create the level of wealth that will live on long after you're gone. I often talk about
creating a legacy business, which is a business that can create an income and an impact without
relying on you. And I look at legacy wealth and creating generational wealth as the same thing,
which is why I wanted to share this video. And I hope it spurs ideas for you of how you can start
creating passive income for yourself, which really truly does create financial freedom,
not just for you, but creates this incredible gift that you can then pass down to those who
come after you in your family so they can grow from a place of abundance as well.
And if you're focused on wealth, abundance, and you're into this whole mindset situation,
I've created a whole affirmations channel, and you can check that out at the description below
and right here to help you rewire your money story and your money mindset. There are so many
other passive income streams that are available and out there that I could be tapping into,
but the reality is I want to keep the main thing the main thing. And truly without the number one
revenue source of passive income for me, which is my online course business, I wouldn't really
be able to tackle the other thing. So I have to make that my main priority
and that is where majority of my time, energy and effort is going. So, yes, it's semi-passive income
and yes, it's grown exponentially farther than I ever thought would be possible, but it still
does take work time patience and my focus, but it also keeps me in check. And I want you to take
away from this that you need to focus on what's essential for you to start accumulating wealth.
And to start building your own freedom so that you can actually create more passive
income streams for yourself and create that legacy wealth. It's all a long game. It's all a journey.
Like I said, this channel is dedicated to making entrepreneurship available to everyone because
I do believe that entrepreneurship is the best vehicle to freedom. So if you're with me on that,
let me know with the like below, be sure to subscribe and you can check out this
video next. Thank you so much for watching and I'll see you in the next time. Bye.