Hi, I'm Christine of Treasure Goddess
and I've been selling luxury hand dyed yarn
with a pirate theme on Etsy for more than a decade
Today, I'm excited to tell you about listing videos
A new tool on Etsy that makes it super easy
to bring your items to life for buyers
"How to List Videos on Etsy"
You can upload a 5 to 15 second video
for each of your listings
and because it's a video
you can highlight what makes each of your products unique and special
From showcasing items in use
to demonstrating the scale fit, or even the texture of your products
Listing videos are also a great way to build buyer confidence
In fact, Etsy's research shows
that buyers are more likely to purchase an item
if the listing includes a video
So, what does it take to film a great listing video?
To me, it's all about getting creative and having fun with the process
I like to use my phone when shooting listing videos
because, it's easy to capture high quality video
and upload the footage in a snap.
When I'm brainstorming new listing video ideas
First, I try to determine what my top priorities should be
by thinking about my target audience
and which of their interests or potential questions
that I could best answer in a video format
Here are three questions I consider
Are there common buyer questions I can answer with my video?
Take advantage of the video format to address those common buyer questions
Showcasing your product from a variety of angles
conveying scale, and highlighting the materials and design
Will showing my item in use appeal to buyers?
Yes!
Videos showing your product in use will clarify your product's function
and it helps shopper's envision using it themselves
Are there creative details I can show off uniquely with a video?
Etsy buyers respect and appreciate
the creative process
Can you entice them with a time lapse video of your creative process?
or by showcasing a specific skill involved in making your item?
If so, a video is the perfect way to show these attributes and bring your product to life
It's also fine to mix and match the type of videos you include
across different items in your shop
If you're showing an item in use in one video
It might make sense to focus on creative details
when filming a similar item for a different listing
Once I've decided what to showcase in my video
here's what my filming process looks like.
Okay, first, my easiest and most important tip ever
Wipe your camera lens with a soft cloth before filming your videos
We carry our phone everywhere and it's so easy
to have a little smudge that can affect how clear your videos will be
Super easy, makes a huge difference on your video quality
I always make sure my phone is fully charged
and that there's enough storage space.
Make sure to shoot with an uncluttered background.
So that your product remains the primary focus.
I like to use a white foam board
when I want a simple background that lets my product really stand out
Find a spot to film with plenty of indirect light
you want natural light and avoid harsh direct light
from behind or in front of your subject
since they'll end up looking silhouetted
You'll also want to keep the camera stable during filming
so it's easier for shoppers to focus on the product
You can use a tripod or set your phone on a stack of books
Adding the video to a listing is simple
When you're ready, you can easily upload your video
by editing the selected listing in the listing manager
You'll find the option to upload your listing video
just below the listing photo section
Just select the file from your computer or phone
wait for it to upload, and hit publish
a cropping tool is right there and easy to use, if needed.
And you're done
I love to share my listing videos on social media
to engage shoppers on external channels too.
I find these videos get more interaction, and bring new customers to my Etsy shop
Super fun, and super easy.
Thanks for watching
and for more information on listing videos
visit our seller handbook