Want to know how to create a company page on LinkedIn?
If the answer is yes, keep on watching as by the end of this video, you'll have the
exact steps needed for building a super successful business page on LinkedIn.
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Today I'm going to show you how to create a company page on LinkedIn,
also known as LinkedIn business page.
LinkedIn plays a massive role within the business community and has really transformed
from just being a place where you put up your online resume just a few years ago,
to now being the leading social platform for all businesses and professionals.
On LinkedIn, you can promote your products and services, you can run super targeted
Ads towards other businesses, you can engage with your audiences and gain a following
as a business, and you can even do things like creating events and recruiting.
So hands down, LinkedIn is the best place to be as a business in 2020, especially
if you are operating within the B2B space.
I am so excited to show you how to create a LinkedIn company page from scratch,
but before we get started, you should be aware of the following 4 requirements.
#1 you have to have a personal LinkedIn account created, before you can set up a business page.
#2 your personal account must be at the All Star or Intermediate level, in order
to be able to set up your business page.
So if we go to your personal profile and look at the top section of it, you'll see your
current statys there and you can improve it by adding more sections to your LinkedIn profile.
#3 if you are a brand new LinkedIn user and you have just a registered to the
platform, you will have to wait for 7 days before you can set up a business page.
And #4, I forgot number four sorry, #4 you have to have at least several first degree connections
in order to be able to set up a business page.
Okay, so now that we know what is required, let's dive right in and go through
the process of setting up a LinkedIn company page from the very beginning.
We are going to start with opening up our LinkedIn account, and in the top right
corner, we're going to select to 'work' and navigate to the 'create company pag' section.
As you see, now we are presented with a few different options.
We can create a company page for a small business, a medium to large business, we can create a
showcase page, which you would do if you already had an existing company page, but you wanted to
create an extension for a particular brand or a product or lastly, we also have the option to
create a page for an educational institution.
Go ahead and select the most relevant option to you, and regardless of what you
pick, the process from hereafter is going to be exactly the same for all of us.
So you will definitely be able to follow along.
So the first information we're going to be filling in are the basic company details.
A tip here is not to have your business name be overly long as it is possible
that LinkedIn will crop it otherwise.
You will notice that LinkedIn auto populated our URL already, which is lovely, and now
we are left to enter a business website.
As I don't have one, I'm just going to leave that field empty.
Now next step for us is to select the industry of our business.
I'm going to pick professional coaching.
Then we're going to select a company size, and again, you can just pick
the most relevant option to you.
Now we're left to upload the business logo, which should always be
square, and we fill in the tagline.
Okay we are now ready to click 'create company'.
Amazing, our business page is officially set up and now it's time to add
all the bells and whistles to it.
So that your company page would look distinct.
It's definitely a good idea to upload a branded cover image, so let's start there.
I already have a premade banner for the purposes of this video, however, if you'd
like me to record a quick and easy tutorial on how to create a LinkedIn banner without
needing to have any Photoshop skills, just give me YES in the comments below.
Okay, so now we have uploaded our banner and we can reposition it as we want to.
A very useful thing here, is that at the top of the page, you can actually
see everything that we have left to do.
So let's proceed with adding a description.
If you don't have a website, just click this button.
On the left hand side, we can see other sections that can be filled in, so
you can add a business address here.
Or you can add a hashtag for your company here.
Also, if you wish to, you also have the option to translate your company page into
different languages in this particular section.
For now, I'm just going to go back to our main dashboard.
A very cool switch that you will notice here is that you can actually maneuver between seeing
your company page as an admin and as a member.
So if we click here, you will now be able to see how everyone else in the
LinkedIn community actually sees your company profile, which is very useful.
Again, on the left hand side, you can run through all the sections and be very confident in, what is
it that the outside world, the LinkedIn community actually sees when they visit your company page.
Now that we're happy with our business page, it is time to start publishing content.
So let's click this post button, and copy paste what we want to share with
the world, and then click publish the post.
Amazing, so this is how the viewers will see our post.
My last tip for you is to add a Call to Action button on your company page, and
this could either be contact us, learn more, sign up, register really whatever works best
for your business, and you can also fill in the destination URL, so you are directing
all your people where you want them to go.
Perfect.
Our company page is all good to go now, and if you wish to make any further changes, just go back
to the admin view and click the pencil button.
Thank you so much for watching this video.
I hope that your LinkedIn company page is on point now.
If you like this, hit that like button below, be sure to subscribe
and share this with your friends.
I will see you again next week.