My lungs are fine. What's up?
My name is Roomie
and I'm a singer-songwriter
based in London. Today is an exciting day.
Someone just changed the rap game forever.
His name is Jake Paul.
It's everyday bro, it's everyday bro
Jake is usually known as a daily vlogger
but it's safe to say that it's through his music that he really lives up to his potential.
'It's everyday bro' is nothing less than groundbreaking.
Let's have a listen.
Jake starts off strong with a reference to the Disney channel show he's in called
Bizaardvark
er this art...
Bizaardvark, it's impossible to both spell and pronounce
but that's what makes it so cool and edgy.
Mentioning his Disney channel show is a quick way of Establishing its cred and clouds as a rapper.
Here's a clip from the show, so you know what I'm talking about.
Now that is some hardcore stuff. Let's get back to 'It's everyday bro' though.
I'm getting lost in all these banging songs.
Here Jake brags about his fast growth on YouTube.
The growth had nothing to do with Jake previously being a big viner
or that his brother Logan already had a big YouTube channel.
The truth is Jake got 5 million YouTube subscribers so fast just because he's that good at making videos.
If you were as good as Jake at making YouTube videos
you would get 5 Million Subscribers in 6 months too.
It's safe to say that other youtubers need to get on Jake's level.
Your moves Casey Neistat!
Now this is true.
Given that Pewdiepie and Jake keep growing at the same rate
as they did in the last 30 days
Jake will overtake Pewdiepie in about six years.
In 2023 Jake Paul will be number one!
Here's the math if anyone's interested.
[Elevator music]
You might think that Jake using the word 'flipping' here instead of a real swear word
could be Disney Channel rubbing up on him.
Nope. That's totally wrong.
What you hear is innovation.
Jake knows that swear words are losing shock value,
therefore, he's playing the meta game of using non-swear words
to provoke the people who are expecting swear words.
Now, that's next-level provocative stuff!
So Jake actually says the word 'shit' here.
Something I was not expecting after him using the word 'flipping'.
Not sure what that's about, but he definitely knows what he's doing.
Maybe the fact that he wrote family-friendly PG clean in the description cancels the swear word out.
I don't know, I'm not a musical genius like Jake Paul.
Did Jake lose focus here?
Why is he bickering about his ex-girlfriend
in a song that is supposed to be
about how awesome he is and how much money he makes.
I've realized that I'm just thinking too old-school.
Jake is innovating here again.
He's showing us that there's no need for any overarching theme in rap anymore,
or any clarity whatsoever.
It's not lazy writing, it's next level!
Once again, Jake plays with our expectations
by suddenly changing the subject to his merch
before really finishing up the part about his ex-girlfriend.
He wants us to really have to focus on what he's saying.
This is part of what makes Jake Paul's rapping way more engaging
than anything else out there right now.
Suck it Kendrick!
I have to confess, I originally thought this was an ugly fake tattoo.
Turns out, that tattoo is actually real!
Check this video out!
-How's it going, bro?
Did you see what I'm getting?
Woah dude, oh man,
that's a big tatt!
It's a lot worse.
Oh my God, dude!
That tattoo is so next level!
[imitating] It's every day bro, I said it's every day bro!
That's my favorite part.
Here Nick references the gangster rap group NWA.
Their first album 'Straight Outta Compton' reshaped hip hop as we know it.
It's a very fitting reference, even though history will probably show
that 'It's every day bro' had a bigger impact
on society and music overall.
No town Nick or 'Gangster Nick' as I like to call him
calls, England his 'city'.
This is not as you may think an awkward way
of rhyming with 'shitty' and the made-up word 'litty' later in the rap.
But a way for him to say that he's so much bigger
than England now.
The whole country just feels like a city to him and I for one have to agree.
Someone with Nick's talent cannot be wasted
on staying in a small city like England.
You're made for the big leagues Nick, bless!
In this part, Jake shows us
his vulnerability,
inspired by Drake most likely.
But Jake takes it past Drake's level even
by doing a hard u-turn from telling us how much money he makes
to mentioning how he begs people to buy his merch in every video.
It's bold, it's sincere!
He knows his fans respect him and his craft so much
that they want to give him more money by buying his merch
even though he already makes 'ten with six zeroes',
Jake, you're so brave.
Yep, that's it
I know you guys must feel as enthralled by this video as I do
but don't take my word for the quality of this piece of art.
at the end of the day I'm a singer, not a rapper.
So I brought in my talented rapper friend boyinaband for some closing words.
Here's a taste of Dave's rapping.
Okay Dave, so as a rapper,
What do you think about Jake Paul's 'It's everyday, bro'?
- [calm] Fulton, it's so next level!
- So what is it that Jake Paul does differently compared to the old boring
Mainstream rappers in the charts? He's taken it to a very new place.
Um okay, so how would you describe Jake Paul's flow? It's so hard to follow what he's saying like that
I know love it is like
It's a sentence still go he really wants you to think about what he's saying
That's why it is Jake Paul is a thinking man's rapper
Okay guys, that's it
I will see you next week with a [new]
Performance based music video where I actually think if you want to see that video
Earlier or if you want [downloads] to my songs or whatever go to?
Patreon.com Slash Rumi official you can get it for as little as one dollar per video. See you next time. Bye
It's every week, bro. It's every week, bro. It's every week, bro. I said it's every week, bro
Okay, every day bro is catch here damn