what's up you guys jason wardrop here and in today's video i want to break down how to never
lose money with paid ads for your marketing agency now the truth is a lot of times people are
struggling with their marketing agency they can't get more clients or they can't hit their goals and
the reason why is because there's not enough people that actually know about your business
there's not enough people actually know your name they don't know what you offer and the best way
to go through and fix this is by running paid ads whether that's facebook ads instagram ads youtube
ads google ads whatever it is there's a lot of paid ways to go through and get more eyeballs
on whatever your offer is now a lot of people i talk to they know this but they're scared to go
through and invest their first dollars in paid advertising because maybe they've never actually
set up facebook ads or they don't know where to run these facebook ads and how to set this whole
thing up so i wanted to kind of make this video to get some clarity on what you should do now
obviously this is not like the step-by-step how to set up a facebook ad i've got a lot of videos on
my channel if you guys want more in-depth videos on that i can go through and make updated videos
on that as well this is kind of like the overall strategy and honestly at the end of the day
this is what is more important because investing into facebook ads or google ads or youtube ads
is just that it's an investment and so many people view it as a cost like they're going through and
paying like a person that's working for them that they're never going to see that money back but
just like any investment if you're going to invest into the stock market into bitcoin cryptocurrency
whatever it is you're looking to get a return on that money all right and so what we're going to do
is i'm going to show you guys a few different ways that we will never lose money as we as we continue
to go through and optimize this whole process and what i've done is i've create multiple fail safes
in my own business where if i invest a dollar into my marketing advertising and let's say it's
a brand new offer don't really know if it's going to work quite yet and maybe right out of the gate
i don't make that dollar back out quite yet well i have other things in place to be able to
go through and get that money back in other ways and so i wanted to break down how to actually go
through and do this for your own digital marketing agency and if you're going through and trying to
build a saas company on the go high level platform like i teach here on the channel as well this is a
perfect video for you to go through and scale the number of saas clients that you're getting as well
all right so when it comes to paid ads if you guys have seen some videos on my channel before
it all comes down to sending facebook ads to an initial opt-in to build your email list because
that is the gold mine of any business is your database it's your email list it's the people
you can go through and contact and then from there we want to send them to some sort of high ticket
offer right so let's just map this out so we're just going to say ads right here because really
this could be facebook instagram youtube and especially right now during the holidays
i kind of like to stay away from facebook and instagram because all the big brands come in
and they're investing like their millions of dollars of budgets just for the end of
the year because they know they're going to see massive return on their investment with christmas
the holidays all that stuff and so i just kind of pull out actually whereas with youtube google i'm
actually willing to go all in because there's a whole lot more traffic on those platforms and so
it's not hit as hard as like facebook or instagram where you might see two to three times the lead
cost on those platforms whereas come january i'm ready to go all in because i know those ad
costs go down significantly and the mindset of people that i'm gonna be working with they're
ready to make a change in their life and in their business they've got their new year's resolutions
and so they want to go through and invest in their business right so anyway getting back to this so
we're going to go through and we're going to send to an opt-in because like i said building an email
list is absolutely crucial to your business and if you're not building an email list if you're not
constantly frequently emailing that email list then you're doing yourself a disservice right
and then for here what we're going to do is we're going to sell some type of high ticket offer
so let's actually like explain what a high ticket offer is because i know there's a lot of varying
ideas on what this is so to me that's anything a thousand dollars or more so it could be 3 000
thousand ten thousand depends on your offer depends on your service what you're actually
going to fulfill for the client but what i like to do is do a minimum of a thousand dollars the
reason why is it's easiest to back out with your ad costs with higher ticket offers if you're going
through and selling something right here for 50 to 100 bucks you have to have like the most amazing
conversions on your sales funnel to actually back out on the sales funnel so it's a lot easier
to actually go through and sell something high ticket and this is where most people stop okay
most people look at this and they're like okay this is the extent of my business the extent of my
advertising so if i get one dollar into ads right here and if i don't make one dollar or more back
out then i'm losing money okay which actually is not the case right and this is where i started as
well but now i've created other fail safes that i want to help you create as well so that you're not
thinking of investing into facebook ads or youtube ads or any of these other advertising platforms
is just an investment to basically mark zuckerberg's bank account right so from here what
we want to do is we want to create other sources of revenue to be able to increase the lifetime
value of that customer so if you're running a digital marketing agency obviously you're going
to be going through and selling monthly services or if you're following me and doing like the go
high level sas setup and all that good stuff you have like let's say maybe a 199 per month
software service right and so that is another way and this is where i create this high ticket offer
to flow people in to my monthly recurring revenue model then as a goldmine to every single business
you look at all big businesses netflix um apple like anything they all have a monthly recurring
revenue model and that is the holy grail to all this but then on top of this you're not going to
get everyone to opt into this monthly recurring model although that is the ultimate goal so what
i like to do is i like to take this high ticket court offer and what i do is i create splinter
offers off of this so the the term splinter offer i got this from ryan dyson digitalmarketer.com
and basically what it is is you go through and imagine like a big block of wood right and that
big block of wood is your core offer that's what you're selling right here for a thousand dollars
three thousand five thousand whatever it is well if you go and you splinter off just a little piece
of that wood of that big block you've just got a little piece of it right and so what i'm gonna do
is i'm gonna go and have different smaller lower ticket products let's say 47
and i'm just selling a bite size maybe a couple of videos or a couple of templates of whatever
this core offer is right so now i'm still getting people to raise their hands and say yes i'm very
interested in this and i'm not only interested in the point of going through and opting in but i'm
actually willing to take out my credit card and throw money down for this offer right here okay
and so what i do is i'll create multiple little 47 offers and this doesn't go against you know
selling one core thing because what you're doing is you're just splintering off a few videos maybe
a module maybe a library of templates that now you are selling for 47 and so now once a month with
this email list you're building you're able to go through and send email promos to these different
offers right here and the cool thing about this is if you only get let's say one percent of people
buying up here so if you get 100 leads maybe you get one or two people buying well you're able to
get an additional three to five people buying this low ticket offer now obviously you're not making
as much money but the great thing about this is its increased amount of revenue bringing in
and it's increasing your credibility your trust your value that you're creating for this specific
person to then later on go upgrade to either your high ticket core offer or even get onto
your monthly recurring software subscription model all right and so what i like to do is like usually
once a month i like to email out to my email list that i'm building i'm continually building that's
the number one focus of everything in marketing is building that email list and then i'm offering
this offer and then next month i'm offering this offer and then maybe i've got three to four
different offers and then guess what next quarter i just cycle back through these different offers
right because you're building the email list you're getting more people on that haven't seen
these other low ticket offers and so now you're able to present them with them or if somebody was
on your list when they saw this initial offer but the timing wasn't right you're able to hit
them back again to get them on to buying this this offer right here and then occasionally you
sprinkle them in back into this core product right here to get them buying your higher ticket offer
now on top of all this another thing that i've done is most of you guys already know because
you're watching this youtube channel right here is i actually went through and i created this youtube
channel for a couple of reasons the first one was to build trust credibility rapport with my leads
that were opting in be able to give away some free value so they can actually trust me like okay this
person actually knows what they're doing um i man i could see how they could be a valuable resource
to me i'm willing to go through and invest and that's able to build a lot of credibility with
all these people that are opting in that maybe you had no idea who you were to begin with all right
and so now as i'm going through and investing into paid ads i'm also emailing them like once a week
a youtube video that correlates with my core offer of whatever they showed interest in
building value and showing them how i can be a solution to help them solve whatever problem
they're looking to solve all right but then on top of this as you grow this channel you
start creating ad revenue and i remember when i first started i was like man it'd be so cool
if i could get to a thousand dollars per month in ad revenue and then it got to a point where i was
like man what if i could pay my entire mortgage with my ad revenue and i was like man what if i
could pay all my personal living expenses with just my ad revenue and as you continue to stick
with it and build up your channel and build up the value that you're creating for people
this is another source of income right here that obviously you got to put the work in to actually
create the videos but now it's another way to back out on your money for your ad dollars up here so
now if we invest one dollar into our advertising up here facebook instagram google youtube and you
name it we're now hopefully getting two to three dollars back out here on our core offer right
we've optimized this funnel and we're getting like let's say two to three x rois within the
first let's say seven to 14 days that's usually my goal and then we have our email follow-up dialed
in where once a month we're offering this splinter offer right here bringing in a little bit more
revenue stacking on top our roi of our initial one dollar put in advertising and the next month we're
throwing in this splinter offer right here and then sprinkled in with all this stuff we're also
sending them to our youtube videos we're building trust credit building rapport we're starting to
create some ad revenue that we're able to go and generate more revenue for the at the one dollar
spent and then because of the trust that we're creating with these youtube videos as well we're
able to get more people coming back into our core offer and investing into our higher ticket program
all right so anyway guys um this concept i just was thinking of because i was watching
some video on youtube and it was a big youtuber who's talking about like the best 10 kryptos
stocks to go through and invest in i was like you know that that's interesting maybe i should
go and invest a hundred dollars a week in all the top ten cryptos or whatever um and then i
was like you know what why would i ever do that why like those are risky investments no one really
knows about crypto even all the people that say they claim they know all the things about crypto
it's really a game of luck at this at this point because it's so immature all like the whole crypto
space and so i was like why would i put an extra hundred dollars into advertising or you know
doing different like experiments with all of my marketing my advertising because i know that i
have all these fail safes in place and so i'm like instead of putting 100 bucks a week into bitcoin
and shiba new and ethereum and all these other things i'm like well i'll just put extra 100 bucks
into my advertising and be able to go through and ensure that i'm going to get a return on my
investment and have all these other fail-safes of what i'm already working on to increase the amount
of money that i am making from every single dollar spent so more people can know about me what i'm
doing and how i can help them and just overall it's just gonna be a much better investment so
anyway guys i hope this video was helpful as far as breaking down um kind of maybe
some of the thought process or some of the the things that are holding you back from investing
into paid ads don't think that it ends with your initial core offer i know that it is very popular
it's a very common belief of like yeah i just have to focus on the one thing which is true
and that's all i do is i only focus on sending ads to one high ticket sales funnel but then
from there once you have them on your email list you own that email list and you can go through
and you can choose your own destiny of like how you want to follow up with those people so do you
want to send them to youtube videos and be able to start increasing the ad revenue which once again
that is also recurring revenue every single month you make a video once and every single time if
someone watches that video again you make money on that video now it's not a lot of money but still
it starts to build up over time then you've got your monthly saas product or you got your monthly
digital marketing agency services or you got your low ticket digital products and so there's so many
ways you can go through and profit on that initial dollar spent on advertising right so anyway guys i
hope this video was helpful if it was go ahead smash that like button um if you're brand new
here my name's jason wardrop i shoot videos pretty much every week unless i am gone with the family
um on how to generate more leads make more money and grow your business so make sure you subscribe
hit that notification bell and with that said i will see you in the next video