Hey there, I’m Benjamin from Loves Data. In this video, you will learn how to add an announcement
banner to your website using Google Optimize. If you’re using a hosted platform, like Squarespace,
then you will already have a built-in option for adding an announcement bar to your website.
So you might be wondering why you would want to use Google Optimize to do this.
Well, the main reason you might use Google Optimize is that you can control where your
banner is placed and who will see your banner. Let’s head to Google Optimize to take a look!
To create our banner, we can select ‘Add a banner’... Or we can select ‘Create Experience’...
Then we need to name our banner. This will only be seen in Google Optimize (it’s not shown on
your website). I’m going to name my banner ‘Special Update’... Then we need to enter
the URL of our website, and make sure ‘COVID-19 Banner’ is selected. Then we can click ‘Create’...
Our website will now load... This will be the URL on our website that we just entered.
We can click the button to continue... We can start by writing the headline for our banner...
When we’re happy, we just need to click ‘Done’...
And now we can edit the description for our banner...
Again, when we’re happy, we click ‘Done’... We can now edit the text for our link...
And click ‘Done’... And then we can enter the URL for our link...
We can then select the whole banner to adjust the style... Scrolling down, we can adjust the
style for the type... And we can also adjust the background color to match our website...
When you’re happy with the banner, it’s time to click ‘Save’... And then ‘Done’...
By default, the banner will show on all the pages of your website. This is controlled by the ‘Page
Targeting’... We can see that the banner will show on all pages where the hostname is the same as
the domain for our website. So this will be all of our pages. If you only want the banner
to appear on certain pages then you can adjust the targeting. For example, if you only want the
banner on your homepage, then you can edit the targeting... And then select ‘URL Matches’...
And enter the full URL of your homepage...
We can then check that our targeting will only match the pages that we want...
And when we’re happy we can click ‘Save’...
Now let’s select ‘Customize’ under ‘Audience Targeting’...
You can apply additional targeting options to control who will see your announcement banner.
For example, you could choose to only display the banner to
people who visit your website using specific campaign tags you’re using...
Or you could show your banner to people located in specific geographic locations...
This gives you additional flexibility in the messages you present to your audience. You
could even create different banners for important audience segments. I’m going to present my banner
to everybody viewing my homepage, so I’m going to close this panel... Then when you’re ready,
you can then click ‘Start’ and your banner will now appear on your website. That’s it!
So that’s how you can add an announcement banner to your website using Google Optimize.
If you want to add a single banner across all of the pages of your website,
then it’s probably easier to use the option built into the platform you’re using. However,
if you want the flexibility to target your banner to specific audience members, for example,
based on their geographic location, then using Google Optimize is a great way to do this.