The number one question that everyone asks is how do I start a restaurant with zero experience?
Today, I'm going to answer all those questions for you and reveal the six different steps and
actually insights that I would point people to when I replied to the email. So then that way,
you guys have all the skill set that you need to build a thriving, profitable restaurant.
So make sure you guys keep watching. Hello, friends, my name is Wilson, your friend in
helping you build a profitable restaurant just want to show some love to these two individuals
for their love and support. And that's the community that I want to create a positive,
encouraging one, which is a reason why if you want to get featured, make sure you guys go into the
comment section below and leave us a comment. Now without further ado, let's dive right in.
Number one insight in starting a restaurant with zero experience is to know your strengths and
know your weaknesses. How amazing would it be if you were to go into your restaurant,
have your staff take care of all the customers for you, and you're just there to make sure everything
is nice and tidy. And I don't know that each month you get paid handsomely. That is the goal and
ideal place you want to get to. And that's reason why you need to know your strengths. You need
to know your strengths. So then that way you can double down on that, whether it is hiring people,
whether it be marketing, whether it be just cooking good food, know your strengths, double
down on it, that should be your focus. Now know your weaknesses as well. So for example, if you're
not that great at managing people, then you should definitely hire for your weaknesses hiring manager
that is good with talking to people hiring manager that understands what culture is all about.
On the other hand, if you're just not that great of a cook, but you really enjoy this industry,
same thing, hire a goddamn good cook. So then that way they can get good food for you. And that way
you can take care of your customers. Regardless of the fact you need to know your weakness and you
need to know your strengths. That's how you're going to be able to build a thriving business.
Second insight that I want to share with you is a find a food concept that is in high demand. Now
what is what does that even mean? Finding a food recipe that within your city people are actually
always ordering. And that becomes part of their eating habits. So for example, in Vancouver, BC,
people love bubble tea, and which is a reason why there are a lot of bubble tea shops here. People
also like Vietnamese food people also like shushi. And these are our staple items in Vancouver, which
is a reason why if you were to build a restaurant, build restaurant concepts revolving around these
cuisines, then that way you can really capture the demand that is coming in supply and demand. Why is
that the case? Why is it super important? It is because let's say for example, if you have the
best fried turkey leg in Vancouver, no one's gonna buy it. Because that's just not the demographic
that would enjoy this type of food staple, you might have the best dish out there. But the
concept doesn't work with this demographic, hence, no demand, it doesn't matter how much supply you
have, no one's going to buy it. That's the reason why you would always always want to find a good
concept within your city that is in high demand, then you don't need to go and beg for business
business will come to you. Third insight that I want to share with you if you have no experience
is the fact that location truly matters. I know a lot of people talk about that location,
location, location, yet, rarely do people talk about why location is super important.
Location is super important for your restaurant concept is because you want to have it at a
location, your concept and a location where your customers are hanging out. It doesn't matter how
great well how prime your location is, if your customers are not hanging out around the area,
then you're not going to get sales Simple as that. So definitely understand where customers
hang out and have your food concepts by that area. To give you an example, my client has
a Greek shop in downtown Vancouver, one of the best Greek foods out there. But yet they don't
have much business and I asked them I'm like why is that the case? Who are you really catering to?
Then they start telling me about hey, you know what, we cater to the families who miss home.
And we were super popular when we're in a different part of the city. And we thought
that it would be a great idea to move to a more prime location in downtown Vancouver.
And once they moved business went downhill. The reason why I went downhill is because they
moved their location from where their customers are hanging out, which is around the city area,
the Greek village area and moved it to downtown Vancouver where a majority of them people there
are more millennials and they're not really used to this kind of cuisine, which is the reason why
location location truly does matter. If you guys want to learn more about this, definitely check
out this video as I talk more about the variables and the different components that would make a
great location for your food concept. Point number four is to know your customers. This is something
that always preaches to know your customers know exactly who you're serving your food concept to
and This is something that I talked about in point two and point three,
knowing the food concept is important, knowing the location is important.
But knowing the fact that where and who is it that your customers are, is really the essence
of what you need to know and find out 10 out of 10 people that I actually talked to, or consult for,
they don't know who exactly is it that they're serving, they don't have a full page
of description about their customer demographic, they don't name them. They don't know how much
their monthly income is they don't know what they like, what car they drive, what sports they play,
who is it that they root for all these things, it is as detailed as possible. And you're talking to
that one person, we're not talking about talking to the whole Vancouver or the whole city, we're
talking about one person that we're talking to, by you focusing your narrow by you serving that one
demographic, you end up talking to everyone else, it is counterintuitive,
but that is the way for you to gain any type of traction. So knowing your customers are super,
super important. And if you want to learn more about that, once again, we created the video right
here for you to understand and identify your ideal customers. Next up is to know your business plan,
guys, so many people I actually mentor it is mind boggling. It's crazy. People don't know what
they're doing. They don't have a solid plan, they don't have solid foundation of what they're doing.
They simply are just thrown into the ocean and just trying to swim ashore, but not knowing where
which way they should swim to. Having a business plan is like having a guide, having a map,
knowing exactly where you're heading. And that's the reason why it's super important for you to
understand and build your business plan. On top of that, if you're looking for partners,
if you're looking into raising funds, this is equally as important. So then that way
you can actually bring this business plan and to actually raise funds with or to actually engage
with different partners. Nonetheless, having a business plan will only help you as hard and as
tedious is this process. Going through this exercise allows you to have much more clarity
within your business. What is your financial projection? Who is it that you're serving?
What makes you different? What is your SWOT analysis, what is your unique selling proposition,
all these things should be putting into your business plan. If you don't know much about this,
or how to even create one, this video, you should definitely watch because this is what we go into
in depth of how you can create a business plan. So make sure you guys click this and watch this
video. final final insight that I want to share with you is to always keep learning this is one
of the major things that I always always preach is actually keep learning a lot of people feel
complacent. They feel like you know what, after I go through high school, post secondary, I don't
need to learn anymore. And they end up just being out there on their own. But this whole journey
being a restaurant here is an art is a science as well. So definitely go out there and actually
learn from someone who's been there and done that, why do we even want to do that? It is because
the mistakes that they make, you can actually see you can actually learn from that and avoid
those mistakes. And oftentimes that are that's like a hundreds of 1000s of dollars
of mistakes that you're saving, and yours shaved off your learning curve, which is the reason why
you should always go out there and find people that you are inspired by, find people who has
been there and done that. And that's the way that you can actually shorten your timeframe and to
actually save a lot of money. And that's what I do as well is that I learned from people who
have been there and done that, maybe a few steps ahead of where I want to achieve and ask them how
did you get there? What are some of the crucial mistakes and that's what I'm doing for you guys
is to share these videos to help you save time and to save money. And which is also the reason why we
created this one hour long masterclass that dives into depth of how you can create a profitable
restaurant from A to Z. So definitely if you guys are interested in learning more about this trade,
learning more about how to build a successful restaurant, then you have to I repeat you must
sign up for this free masterclass that we're going to be hosting very, very soon it is in the link is
in the description below. Definitely check it out. I really highly recommend you guys to be there.
And I'll be answering all your questions live during that master class as well. So definitely
sign up. And aside from that, I really hope you enjoyed this video because you know what a lot
of you guys are not as experienced, but you guys have that desire, that ambition to actually go out
there and achieve and to fight for your own world and to create something that you're proud of.
And I want to be that friend of yours to help you get there. So make sure that if you
guys enjoyed this video, smash that like button Otherwise, I will see you guys in the next video.