all right so first things first if you're watching this on the youtubes what you're going to want to
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and sleazy way all right you guys so the thing the other thing is that once a week
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person every week is picked to be a winner alright so there you go another reason to want to do that
let me get out of there michelle happy happy friday blessings well shoot hello to you
lorna good morning good morning to you so you guys what we're going to be talking about today is
why email marketing isn't dead and or why people think email marketing is dead it's something like
that why people think email marketing is dead and why they're wrong so i'm just gonna get quickly
into this if that sounds good to you guys is gonna be real simple the reason why people are saying
that hey megan the reason why people are saying that email marketing is dead is because they're
doing it wrong they're doing it wrong and they're following other people that are doing it wrong and
everybody's doing it wrong and then they're like oh my gosh nobody opens emails and they're like
well i don't open emails either so why would anybody else open emails listen you're inside
a microcosm of everyone doing it wrong
there's you i mean you run the gamut whenever you look at email marketing stuff you run the gamut of
gurus teaching you that you need to email five six seven times a day and just wear
folks out on your message and eventually they're gonna buy from you that's the
equivalent of the network marketing gurus that say and i say hashtag the gurus that say
uh that you need to cold message people hundreds of people a day and then it's a
numbers game and some people will finally get exhausted and say yes
is that the kind of business you want to be running
is it weird at all to you that that doesn't work
is that even sustainable for an individual for a person right no it's not it's not so
email marketing five when you're emailing your people five six seven times a day that's insanity
absolute insanity and then whenever you email them if you're emailing them
straight up books that's you're going against behavior
what i do and what i teach and what i'm going to show you right now is how to not go against
behavior so what i mean by that is let's accept that people are the way that they are
and then let's let's live in that world instead of trying to make them cross over into our world that
is massively different than than how they like to show up in their own world it's going to make you
not a match and they're not going to want to hear from you anymore here's one thing that people do
is that they email many times a day or they email maybe even just a couple times a week which i
suggest but we'll get into that or they email a couple of times a week but those emails are long
there are people that swear by long form copy
let's take a let's take a a poll here of you guys that are watching the video right now
who prefers short emails over long emails second question who even reads
the long emails i want to hear from you guys because that's that's a very interesting thing
people will say that you need to be writing this long form copy and i'm here to tell you people's
behavior actually signifies difference short short email short short i see you i see you
tokozile are you new here hi you have a beautiful name rachel short
cindy uh oh good morning sue short
amanda sometimes jenna short all the way i'll delete the long ones right away listen to that
i'll delete the long ones right away graham short long emails are usually deleted you guys this is
it understand they're asking for concise they're asking for shorts this is people responding right
here in real time these are real live people i didn't give them something to say short here prove
me right prove me right go stay short whenever i say the question say sure i didn't do that
i want to know the truth anybody that's building a business we need to we need to want the truth
don't do what people are saying works and then you're like i don't know how that would work
because i don't want that and then be like well come on do it anyway no let's go for truth okay
people don't want long emails and they don't want lots of long emails okay and so these
people that are sending long emails every single time you're what you're doing is you're making
people not want to open your emails you're making people delete your emails which sends
a signal back to your email carrier and sends a signal worse back to their email carrier
if your emails are showing up in spam which always happens in the very beginning because
you're building your audience and stuff like that so it always happens in the very beginning but if
you've been doing this a while and your email is showing up in spam you've got people deleting it
you've got people ignoring your emails and that's the worst thing that could possibly happen
we don't email people just for the
just to do it we email people to help make them better we email people so we can help
them along in the way that we can help them along right that happens via email
what i suggest you guys is super quick what i suggest is
emailing tuesday and thursday around 10 a.m whatever your local time is
tuesday and thursday that's that has been the time that is good for people now if you find
that that time isn't as good for your people if you're not getting as much of an open rate
then switch it to to what time is better for them that you believe is going to be better for them
that's completely up to you but i do suggest tuesday and thursday you're going to get out
of the way of the emails that they're trying to open from over the weekend in sending on
tuesday and sending on thursday you're getting ahead of all the emails that they're not going
to open on friday okay so that's i mean that's the strategy there it's very simple and if you
get emails from me you already see my emails my emails are maybe three or four sentences long
they're not long at all i just say hey let me give give you some value here's a video that i
did about this thing if you want to learn about this thing just pop into this 12 minute video
here it is have the best day ever boom that's my email i'm not here to be like let's talk
about things for 30 minutes you got to keep a bookmark for my email right you don't do that
because the more that you do that the less people are going to open your email because
they're going to assume it's going to be long and then they're like i don't wanna
people think they need to do long-form content because all the gurus help them tell them to do
long-form content it doesn't work guys it doesn't work you gotta know your people you gotta know the
behaviors of people we have an attention span of a goldfish do you think a goldfish is going to read
a real long email no the goldfish reads the first couple sentences if you've got a reading goldfish
it reads the first couple sentences and it's like what's going on you know do my shoes match
what's going on in here what's this wall all about right like that's where it's we got to
understand the behavior of people and instead of instead of knowing the behavior of people
and saying well but this is supposed to work for sales no it doesn't stop doing it you got somebody
spending 50 grand a month on facebook ads trying to tell you that this thing works it doesn't work
why are they spending 50 grand a month on facebook ads if this thing works so well
you gotta think about this stuff right guys so anyway my suggestion to you for email tuesday
and thursday write an email keep it short keep it succinct link them to something that you've
created recently if it's a video that you've done on facebook if it's a video that you've done on
youtube if it's a blog post that you did some sort of good content that you recently created
and you link it to that and you keep them going in your world right if you can link them back to your
website even better it's really good stuff you guys we talk all about this in hbr this is just
such a microcosm of the stuff that we talk about in hbr but it's how you make everything work well
and how it works together and how you're not cutting yourself off at the knees at any stage
along the way so you're able to build your business and then you can also build other
income streams like affiliate marketing and things like that along the way in service to your people
in a way that isn't salesy sleazy and weird so if you're hearing this about email and you're like oh
my gosh okay so that sounds right that sounds true i mean i can understand how that would be true
that's not where it ends right my suggestion to you would be to join hbr here's how you get in
you go to my facebook business page live in the dream with martha
you message me the words case study rainbows and unicorns whatever you want to message me
we have a short chat i give you the details of the program and you're in or you're out
honestly i'm not i'm not going to put you in a headlock about it i'm not going to make you
feel weird i'm not going to chase you around the internet none of that is going to happen
you're in or you're out and that's completely up to you just understand whenever people say that
they're out it's no big deal but they usually come back six months later and say man i wish
i would have done this earlier that's the truth that's what happens and then they're in and then
they get going okay so that's that's there is that so let me see what questions you guys had
uh lori oh good morning amanda i'm so glad i'm learning these concepts from the start instead of
having to unlearn after years of doing the wrong way yes yes yes yes tawny what i tend to do is add
in too much content too many topics all at once need to do short and simple absolutely one thing
focus on one thing also just a heads up you guys i am going to be doing a challenge in my group so
heart centered and successful the link is in the description of this video i'm going to be doing
a go live challenge uh probably the third or the fourth week of june so go ahead and get in
there if you're not already in there i'm gonna help you be able to know what to go live about
give you topics on and how to research things that you should be going live about
how you can grow your own lead groups and then how you are able to sell your products as well
in a way that isn't salesy sleazy and weird okay so that is a challenge it's going to be a five-day
challenge either the third or the fourth week in june and that is in my heart centered and
successful group so there you go make sure that you're in there and i love you guys see you later