Today i'm gonna break down how to run your digital marketing agency like a fortune 500 ceo
So this is perfect for you
If you're brand new just getting started because it's really important to begin with the end in mind
Or if you already have an agency, that's flourishing
And you've got some people working for you
This is going to help take you to that next level
to help really remove yourself from the business because at the end of the day
even if you're an entrepreneur a solopreneur
If you're not able to remove yourself from the business then at the end of the day, all you have is just a job
right
Which that's not what we want if you want a job if you want security all that stuff just go get a normal job
It'll remove a ton of stress and headache out of your life. But real quick guys before we dive too deep into the content
I've never done this before on one of my videos
But I get people asking me all the time for one-on-one consults be able to help break down your business
So I am going to select just a handful just a select few
Of the commenters and if you give this video a thumbs up
And it doesn't matter if you're watching this as soon as it's uploaded five months down the road a few weeks down the road
I'm gonna occasionally go back to this video and hand select a few people that are commenting down below
And so we can have a one-on-one call. We'll make it a 30-minute call
I'll be able to dive in dissect your business
And see what's broken where you're looking to get to how it can actually go through and help
So if you guys want that opportunity drop a comment down below give this video a thumbs up
And with that said let's jump into the real content of why you're here
alright
So we're going to be talking about how to run your digital marketing agency like a fortune 500 ceo
And there's really three different levels of running your business and beginning. It's just you right so you've got you right here
You're a solopreneur. You're doing all the sales you're learning your expertise. You're going through and running everything for your clients
You're kind of doing a little bit of everything wearing all the hats
Well, the great thing is once you start getting more clients you get more client work
And so you start get bogged down
And so what you're gonna do is start to outsource your time
And typically the best thing if you guys have been watching my videos right here on the channel
It's best that you stick with sales because you know how to sell and then you outsource the actual client fulfillment work, right?
So then you go through you hire your first we'll call it client fulfillment
We'll say cf right there your first client fulfillment person and then you just keep crushing on sales you get another client fulfillment person
Right there and then you get another one and you're starting to get all these client fulfillment people
To go through and do all the servicing of the clients and helping you with actually running the business, right?
And they're going through after they finish their their work. They're reporting back to you
And so you can make sure that the business is running smoothly and guys, believe me
It's not always easy moving from a solopreneur right here to outsourcing that client work, right?
Because if you really care about your clients you want to make sure that the work is actually up to par with
Associating with your name and making sure that people actually know what to do. So you're spending a lot of time training
These service reps so they can actually fulfill like you promised on the sales call, right?
And then it's gonna hit a point where you're like man i'm just so bombarded because i'm training all these people right over here
And i'm trying to take sales calls and I just don't have time to do all the sales calls plus
I'm getting more demand because you've got like everything dialed in and so you start to hire sales guys
So we'll say sales guy one right there and they're reporting to you and we've got sales guy two
And you're just like going through and you're crushing it. So you just keep hiring sales guys, right?
So you've got all these sales guys, they're reporting to you. You've got the client fulfillment people
They're reporting to you and you get a point where you're not doing any of the client work. You're not doing any of the sales
But you're completely
Stressed and bogged down because everyone is still reporting to you. And guess what what's gonna happen?
If you do this is you're gonna have processes that completely break down and guess what? It's not because this person's not trained
It's not because this person's not doing things the right way. It's because of you
You are the bottleneck
So what you have to do is figure out how to take yourself right here and remove yourself from the business
Right now not necessarily completely remove yourself because obviously you want to have tabs
But what you want to do is you want to go through and get different little generals. We'll say generals right here. They're overseeing
The client fulfillment work right? And so you're not having three people reporting to you
You're just having one person report to you. And then you're having one sales director that's reporting to you
So you maybe have two or three core people that are reporting to you and when you get bigger
Maybe you have some type of cfo financial director position
Where they're keeping you posted on the money coming in the money going out what you should be doing there
But at the most you should only have three to four people core people that are reporting to you if you have more than that
You're gonna get super stressed overwhelmed have massive anxiety. You won't be able to sleep at night. It's not going to be very fun
And things are just not going to flow as smoothly as they should be. So the thing is is step one
You're going to start out you're going to be a solopreneur and that's probably where a lot of you guys are right now
Just getting started with your business
And then you're going to finally relinquish the work and believe me
I remember when I have hired my first person it was actually very hard because I was like
You know what?
They're not going to do the work as well as I can do it
And so I don't know if I was kind of just like holding on right?
It's just like this personal development that you have to go through to be able to give in and be able to give up that
Responsibility to the next person even if you've trained them
Even if you trust them that they can do as good of a job as you can
Because obviously your name and your brand is tied to the business, right and the same thing goes on the sales side
You might be thinking. Oh man. Well, I can crush it on the sales calls. I know how to talk to these people
Well, guess what? You can't really grow. And the worst thing is is when you want to go on a vacation
and you can't take a vacation because all of the sales rely on you right and if you go on vacation
No one's getting paid because no more businesses coming through so it becomes extremely hectic, right?
And so you want to get to a point where now you can oversee this business?
And you have your core people and maybe even get to a point where hey
You're only having one or two core meetings per week with these generals these people that are running the client fulfillment the client success teams
With the people that are running the sales teams, they're having the daily stand-ups with your sales guys
So, you know how the productivity is going. So anyway, guys, I hope this was helpful
So kind of give you that end game vision
Mindset of where you want to go and get to with your business because so many people they start their digital marketing agency
And they just think about themselves as the solopreneur
Right, and then they kind of hit that next step
They're like man i'm getting so burned out. I need to be able to take a vacation. I need to
Have some other some people help me and so they hire people but then they're all just reporting to them
And that's kind of usually that that second tier right there
That's usually where people get to they never think about going through to this third tier where they're removing themselves from the business
And getting the right people in place now in order to do that
You need to make sure that you have some good profit margins. You've got good profitability
Because if not, then it makes it very difficult to hire the right people in place in your business
And be able to afford it
That you can have those core generals that are leading the teams and they're not necessarily doing all the client fulfillment work
Or doing tons of sales calls, but they're able to manage the team and manage the people inside of your organization, right?
So anyway guys, I hope this video was helpful. If it was go ahead give it a thumbs up
also
If you want the chance to win a one-on-one free marketing console with me where I dive into your marketing agency
Take a look at where you're at where you want to get to have a little bit of a mastermind session then
Drop a comment down below and tell me a little bit about your business. What industry do you serve kind of?
Where are you at?
Do you have how many clients do you have and then i'll go through and i'll hand pick a few?
Of you commenters and if you go through and give this video a thumbs up, so also if you're brand new here
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So with that said thanks so much for watching and i'll see you in the next video