Are you at a loss in knowing how to create content for your business, but you know you
should be blogging, writing that email. Well first, let me give you some crazy statistics
that prove why it's worth focusing your time, investment, efforts into creating content
to pull in your ideal traffic. Internet users in the U.S spend three times more time on
blogs than they do on email and 77% of the entire internet now reads blogs and on average
50% of all our online consumers are reading three to five blogs before they interact with
a single sales rep; what's more, SEO leads earned through blogs with and SEO focus have
a 14.6% close rate, that's the amount of leads you're converting, while outbound leads like
advertising have a 1.7% close rate, so, creating content to build your business is a must.
I was watching the numbers in search traffic over the lockdown, our current pandemic and
it literally went from three and a half billion people using Google per day back in January
to six billion people are now doing Google searches every day, that's a crazy amount
of traffic you can reach right now, by creating content for your business. I've been using
blogs to build my businesses for nearly a decade, nine years full time; since 2011,
I haven't missed publishing a single blog every week and today, I oversee and manage
the production of content across nearly a dozen sites. Okay, so back to our topic, how
do you create content for your business, let's get into it.
So, there are several stages and phases to smart content creation, back in the beginning
of creating content for my businesses, I got lost in the doing stages, I nearly buckled,
I had 12 hour marathon content writing days and they were not pretty developing and producing,
my content was breaking my back. Now, my content works for me, I know exactly what to delegate,
I have the right partners set in place, I�ve been training them over time and I can spend
just one day per week producing epic content to fuel my businesses forward, I can take
a Monday off, at 2pm in the afternoon to go and spend time with my daughter, I finally
know how to work smart not hard with my content production.
This is important, when you switch to working smart on top of working hard, everything gets
better, our traffic count is upwards of a hundred thousand visitors per month, which
keeps growing. So, creating content for your business in a way that grows sales and revenue
is not a shot in the dark, think of it in these three stages; number one, content creation,
number two content publishing and number three content promotion. Now, each stage has sub
stages, which are equally as important, for example the first stage of content creation
which most newcomers in content marketing get wrong is not writing, it's ideation, it's
research, it's getting to know your audience and their pain points and then researching
topics and keywords that will pull in your ideal audience and hopefully buyers.
So, the question you need to ask here is what should I be delegating versus what should
I be doing and that's the difference between the overworked content marketer who's always
tired, never meets the deadlines versus the successful content marketer that has content
working for them; what separates the two basically comes down to a willingness to invest, in
order to delegate to the right partners, you have to be willing to invest in content. So,
for example, my agency express writers, we have over 90 writers that I�ve hand-picked,
we write blog content, emails, ad copy, you name it.
This is the team I trust to develop my content, so they ghostwrite the majority of my content
for me, that is the heavy load taken off your back; as a content marketer hire, others to
do the writing for you. Here's what you shouldn't delegate, the ideas; you can have your writer,
editor, content partner, help you refine your ideas, but you should never outsource the
actual idea, don't have someone else come up with your ideas. Now, the crazy thing is,
a lot of experts, a lot of brands, actually outsource the idea stage as well, they tell
their partner just do it all; problem here is that you kind of lose your footing as a
thought leader in the industry, if this is the route you take.
So for example, let's say you're invited on a podcast as a guest and about halfway through
the podcast recording, the host asks you something related to the blog you published last week,
they want your thoughts on that topic, which obviously you know because you blogged about;
well, if you're handing out ideation and someone else is coming up with the ideas just as much
as the writing, you aren't going to be prepared to answer that question and how many more
times will that happen, so as an entrepreneur, as a content marketer, that's the one stage
I never outsource, I�m doing the market research, I�m building my persona, I�m
getting to know my client, my audience individually, as if they're humans, because they are and
this is what you should never outsource. The rest you can literally outsource and then
you can take those Mondays off at 2pm and go to the park just like I do; never delegate
the ideas, delegate the rest, you're welcome. Now, you might be asking yourself, well this
is great, but how do I do it all successfully, what are all the stages, well a few months
ago, I developed a resource for you, it's called the content hacker process map, it's
just shy of 20 pages and it's a pdf that takes you through every stage and every sub-stage,
there's no waiting through content to get to these important milestones and landmarks,
you're looking at a map of how to develop content; which partners to trust, when to
bring in a partner, what a content calendar looks like, what an outline to send a writer
looks like, literally all of the things you need to develop successful content, that's
in the content hacker process map, which you can buy for a one-time cost of just under
a hundred bucks, literally cheaper than a fancy restaurant meal, this will be the best
investment you make in your content marketing today, I can guarantee it or your money back
and I didn't just develop this resource, I was actually asked to do it by a student of
my content hacker courses. Shout out to Zee, thank you for asking me
to create something that didn't exist yet, so go check out the process map at the link
below, when you download it, buy it, you will get immediately usable information that you
can put in place right away to see better content marketing results, you will get instant
clarity, I guarantee it. Okay, that's a wrap for today's YouTube video, thank you so much
for being here on this journey with me, whether you are a loyal subscriber or a newcomer,
I appreciate you being here and listening to me ramble on about something I love, which
is content marketing, hit that subscribe button for more videos just like this one, if you
have questions or thoughts drop it in the comments, I love reading what you have to
say, hit that like button, if you learn anything from this video and I hope to see you around
YouTube!