Hey guys, what's going on?
It's me, Will Paterson.
Welcome back to a new video.
Today I'm gonna be critiquing your work over on our reddit.
Let's get right into it.
The first one with 149 upvotes is this one.
A Liverpool Football Club logo redesign.
Not too sure why.
But we see so many redesigns for football clubs.
First impressions of the design, really clean, really minimal.
I like the flames.
You've got the bird in there as well.
Here's the original design.
And here's this one.
So you've got everything in there.
It's just been minimalised, simplified down.
And you can see over here, we've got loads of different
types all the way from 1901.
So Liver bird, eternal flame.
Both of them together.
Exactly what I thought.
I think you've done a great job.
But the problem is, is that it's so abstract.
Now, when you get to this level of abstraction through simplifying
it can abstract the way that you think of it or the meaning
which would then alienate what people are seeing in the design.
So if you would actually redesign this and bring it out,
I think you'd get a lot of people challenging the design
and not wanting it, probably hating on it because it looks so different.
Although you have simplified it well.
First and final design.
I love how you showing these two together to show how you
perfected it and revised it.
You got some unreal mockups.
Yeah, I mean, it looks great on here, doesn't it?
It just looks really good.
I'm really happy with this, the way that you presented it.
Which one would I go for?
Well, for me personally, it would be the first one because
it's got that classic nature to it.
You've got very minimal kind of looks, very techy.
It reminds me a bit of a car company.
Not really a football club anymore.
Let me know what you think in the comments down below.
The next one with 95 upvotes is Krispy Jack fish and chips.
Old vs new.
Okay, so this is the old version.
Here's the new version.
So the old version has quite a few errors that you can see.
I understand that fish and chips, you've got the actual
hook in the J make sense.
But I like what you've done to sort of change it all around.
I like the way that you've tried to simplify it a bit,
make it a little bit neater.
But again, you've added more information.
For instance here, the Krispy Jack is sort of on this angle going up.
And you've got fish and chips down here at the bottom in a
very straight line.
They both work as well as each other.
But I think with this part of the J, it should be moved up.
When you move that up, it will be inline here with crispy,
which will give it less of a tapered border.
Again though, you've done a good job of redesigning this
I am not bashing this at all yet.
The icon looks a lot better like this.
I like all the other work that you've put into this.
Great.
You've got the branding down really well.
Those business cards, they're probably the nicest
loyalty/business cards I've seen from a fish and chips shop.
Yeah, the colour that you've chosen, the nautical theme with
the blue and white and this strange, sickly jaundice yellow.
I like it.
Yeah, really good.
Really nice.
You get that nautical theme, sailor type of thing with the
waving lines for the ocean.
This is why mockups are so powerful.
It can really transform the way a brand look.
Again, you've done such a good job.
This should be up on your portfolio.
Mockups are great on the portfolios.
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The next one with 59 upvotes, Calc is a new minimal and
modern calculator software.
Here is a brand identity for the software designed by me.
So this is essentially a new style of calculator.
Firstly, great choice of colour.
It's my favorite, the orange.
As you can see. It's very minimal and the actual design
of it is unique as well.
And it makes so much sense.
You've brought all these mathematical equations into it
and jammed it all together.
Chosen a nice typeface here.
Not too sure if this typeface is actually a real typeface or
you've done yourself, but there's a few errors here with overshooting.
There's no overshooting on the C.
And if I was the logo designer for this and I have this as a font
I would have to adjust that to make it so it's
consistent with the A.
Looks great as an app icon as well.
You've done a good job with the spacing.
There's not much else I can say other than you presented this
really well.
It's a usable logo.
I don't see any issues with it aside from the overshooting.
Good job.
Nice one.
The next one is a logo created by AI using nothing more than a text prompt.
What's AI's role in the future of logo design?
Well, I think you guys must have seen the last video that we did.
We did one about AI.
So if you want to go and click that video link in the description.
So this is created by DALL.E 2. The prompt was a charging bull
modern, angular, aggressive, stylized,
classic, red, black, pictorial mark, iconic logo symbol.
Now, this is interesting because when I tried to create
a logo with DALL.E, it wouldn't create the logo.
It would just create images around it.
This is I believe the Red Bull logo.
It looks so similar.
Well, it's got similarities in there.
Yeah, this is interesting.
So you can tell that it looks amateur, but the process is there.
It's an okay design.
There's a few things in there that don't make sense.
It kind of looks like a mouth here, and when you see it with the mouth
kind of looks like it's deformed, like dog.
How to put my finger on it.
But for AI to be creating this, it's pretty good, right?
With 48 upvotes this is Tharwa logo design.
Hello, people I am 13, and I wanted to design a logo for fun, so I designed
a logo for a random company I made up.
It's called Tharwa.
This means wealth in Arabic.
I'm probably saying it so wrong.
And this is an Arabic coffee brand.
It's not a real company, and I hope you guys like it.
First of all, I really like the drawn nature of this.
It's really human, really natural.
Nothing wrong with it.
One thing I will say is balance.
Now, what I want you to do when you're looking at your design
is to sort of squint your eyes a bit, make it blurry, or
if you can't do that, take your image into Photoshop.
When you're taking into a Photoshop, add a gorgeous blur on it
and then tell me the key Identifiers of the design.
What you'll see, and I can tell you already, is this part here
will be really thick, and this part here will be really thin.
You won't see much that's balanced.
And it's not just from left to right.
It's up and down.
This camel would work better if it was filled in as well or
if it just had thicker line work.
This is what I'm talking about.
You want to get that camel to be the face of the product.
You want that to be the main visual.
People who read that, like myself, might not understand
what it is unless they read it as a rich Arabic coffee, but
they might get a visual representation of it, of where
it originated from, who it's targeted at, and the uniqueness through this.
So spend more time on this.
Get that thicker, get it more noticeable.
Guys, thank you so much for watching this video.
A bit of a different reddit one this week.
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See you soon.
Goodbye.