Today's video we're gonna break down a facebook advertising
Technique to go up your game with your Facebook ads and that is called flex targeting
so I'm gonna break down exactly what flex targeting is and how it's
Evolved over the last several years and how I'm currently using it to see a 3 to 4x
ROI with my facebook advertising ads spent, okay
so basically what flex targeting is is and this came out like three four years ago is
You're able to go through and drill down deep on your targeting options with your audience
So let's say that we want to go and we want to target real estate agents so we can go tell Facebook
Okay, we want to target real estate agents
But we also want to drill down and only target real estate agents in Dallas
And also we only want real estate agents in Dallas that like basketball
but also we don't want any of the real estate agents that like
Baseball we want this to be very very specific and narrow our audience
And so we can go through and set that up with the Facebook Ads manager
so let me show you guys just how to do this and then I'll get into how I have actually involved with this and
What I use to get that 3 to 4x ROI with my ads ad spend nowadays
So if we come down here inside the ad set level we can say okay, we only want to target. Let's say locations
We'll say only people in
Dallas right. What's this is obviously common sense
you probably already know how to go through and do this and then we come to over here to
Including this detailed targeting and we'll say real estate
Agent we'll see what pops up here. So we've got real estate broker that works fine
So you can see how this drops it dropped to eight hundred forty thousand
Which I think that's still probably a little bit high because eight hundred forty thousand a real estate brokers in Dallas
Find out a little bit hard to believe but we'll give them the benefit of the doubt here
so what we can do is
And a lot of times people haven't really noticed this but you can go down and narrow the audience or exclude people
So what I like to do is go through and use narrow the audience and you can say hey
I only want real estate brokers that also like basketball now
I know guys it's a kind of crazy example
But I'll actually show you a real case study of what I would do with my business is you're going and utilizing this
Okay
So now if you've got the real estate brokers that like basketball in Dallas, there's 500,000 people and then we can say hey
But we want to exclude
We don't like baseball. So we want to exclude anyone that likes baseball
Okay. So now you see a drop down to one hundred and thirty thousand people
So with this you're able to go get very specific with your facebook ads targeting
Okay now nowadays with the Facebook pixel and look like audiences and all these different things
You're able to actually go through and use this a lot better than just
Drilling down super deep because we could go down we could narrow further and we could say hey
We also want old people that like football
Okay
and so we can drill down and say all these like detailed things and so it's not now you're down to sixteen thousand people which
Ideally you think like well, this is going to be a super targeted group. That's gonna be awesome for my advertising
But the truth is Facebook likes a lot bigger
Audiences to be able to go through and work with and optimize their pixel
Optimize their targeting and it works out a lot better for you
so
Instead of doing all this as far as the whole Flex targeting goes
What I like to do and I'm just gonna break down and show you guys exactly how to set this up
Cuz I would go through and I would first I would get a list of all of my
Customers, okay, and I would upload those into Facebook as a custom audience, which I'll link a video up here as well
Just go through and show you guys exactly how to do that
If you don't know how to do that already
Then I would create a look-alike audience based off of those customers which basically is
Facebook finding people on Facebook that look just like those customers so they're probably gonna have the same
interests the same ages the same income they buy the same things online and although
Facebook took a lot way a lot of these demographic targeting
They still know this information about people
Okay
They still know a lot of this but they're not going to make it accessible
To you as a facebook advertiser because of that massive breach that happen a few months back
So now what we're gonna do instead is instead of going and doing all this detail targeting narrowing down drilling down
We're gonna create one ad set and we're gonna go through and we're gonna say hey we want to just target
People in this look like audience. So we're gonna come over here and we'll say let's just say it's just maybe you don't have enough
Clients to make it look like audience or you don't have enough leads. Let's say you've got enough people that have visit your website
So we'll say hey anyone that visit our website we want to target those types of people
All right, and if you're a local business, obviously, you can say Dallas but let's say for this example
we will just view the United States and
So instead of going down here and doing all this narrowing of the targeting
I like to just come in here and just do my look-alike audience a 1% look-alike audience
But then on top of that let's say we're sending them to a landing page to go through and generate leads
And let's say this is the landing page right here
So with this landing page right here, let's go through it. Let's opt in and
This URL if anyone has hit this URL right here, that means they have become a lead
Right because no one's going to see this URL unless they've already become a lead
so what I would do is come in because when you're going through and setting up your
1% look-alike audience right here. You want to target all these people but once somebody's already opted in as a lead we want to then
Exclude those people so we're not showing them the ad again and wasting our advertising dollars, okay?
so what we're gonna do is come over here and
We'll go through and create an audience
really quick of anyone that has visited this URL on the Thank You page because if they visit that URL
That means they have become a lead. And so we'll come over here and create an audience
Custom audience right there and then we will do website traffic and we'll say hey not all the website visitors
But people who visited this specific web page
okay, and I usually do the maximum which is a hundred eighty days here because you know if they've gone through the last 100 I
Want to basically collect all the data that anyone that has become a lead. Okay, so we'll give this a name right here email template
lead
Okay, so we'll say create audience. And so then we'll just hit done
And now as we come back over here
what we might need to do is refresh this so that it's gonna actually
Show up but then we can get very specific with our targeting. This is what I would do as far as like flex targeting
Nowadays, okay. So you go through we'll just create this really quick and
Now as we go down we're gonna choose that same look like audience
But then so we'll say the 1% but then we want to exclude anybody
Who was in this email template download?
Okay, so if they've already become a lead
We don't want to go through and show our ad to them again and waste our advertising dollars
So we want to go through and set this up and this is the first ad set that I would use
With this whole flex targeting technique now
There are two more
Audience types that I would use with this that I want to go through and show you guys how this is all done
now what I would do the second one is instead of going through and
Going and hitting a 1% look like audience
I like to call this my tier 2 audience and it's basically anybody that is really engaged with my Facebook page
Anyone that has opted in and become a lead because still even though they've opted and become a lead
I know I excluded them in that first ad set but if they haven't bought anything from me yet
I
Still want to show them ads to be able to have them come back into my business because these are people to basically already raised
Their hand showed interest. So I want to be able to show my message to these people still. So what I would do
and this is the
Second ad set that I would create and this is what I call my tier 2 right so we come over here to custom audiences
And we say hey
We want to target anyone that has become a lead and then maybe anyone who has viewed a video on my website
visitors then view my Facebook intro video
and so I go down here and I just click on all of these custom audiences that created a
People that have visit my website or like right here engage with my Facebook page. You see there's 40,000 people right there
And so now this is where I'm going through and doing the Flex targeting and drilling down and saying hey
Here's all the people that I want to go through and use so guys nowadays
you really want to stick with the custom audiences section as
Opposed to the detailed targeting because you can go through and create all these little custom audiences of people that have visit your website
or people have opted and become a lead or people that have
A product from you or people that have engaged with your Facebook page and these people are a lot warmer and a lot more
Specific as opposed to just saying hey
I want to target real estate brokers in Dallas that like basketball or that don't like baseball or anything crazy like that
Okay, and then from here if you've created an audience of anyone that has bought your products, let's see
I don't think I have one of these on this demo account
but you would exclude you would exclude anyone that has already bought that specific product that you're showing an ad for because obviously
They don't need to go through and see it now for the third type of ad set once you're really going through and starting to
Expand your audience
Starting to expand your advertising spend and guys just a quick note here
I want to really do this technique and tell you're spending at least
$2,500 per day which equates to seventy five thousand dollars per month, which is almost a million dollars per year
so this one you probably most people can just ignore this right but what I would do if you're really trying to go through and
Expand your audience
Expand your advertising budget and everything is now you've got the one percent look like audience
Excluding any leads and then you've got the Tier two the second ad set of going and targeting me
But it is already engaged with your Facebook page your website or anything like that
Now we want to go through and expand a little bit further. Okay
So what we would actually do here is we would come and create let's say we're gonna create a look like audience right here
So we'll create a two or three percent look like audience. So if one percent look like audience like I showed you guys earlier
It's gonna create about two million people within that audience
but
If we want to expand that even more we can go and create a two or three percent look like audience
Now because this is a bigger audience it's got millions of more people
That's where we might want to go down and drill down a little bit more with this detailed targeting
I'm gonna show you guys exactly how to do that. Okay?
So if we go click on the email templates right here and we'll say actions
Create a look like and now we want to expand our advertising
So let's say now would just start out with a two percent look like audiences right now. They will say the United States
So a two
It look like audience which is gonna give us about four million people. Okay, that's a pretty big audience right there
So we'll come down here say create audience and it'll start populating this as obviously this is below a thousand right now
But it's gonna start populating this audience
And then what we're gonna do here is just refresh it so we can actually pull this audience up so I can show you guys
and we're gonna go back and
We'll say start over traffic
Continue and I'm just choosing the traffic campaign objective just to kind of get through
I'm not saying that's the one you for sure should always use okay
so now we come down here to custom audiences and I would choose the
2% email templates, but I would still
exclude this audience of email template leads because
Still I don't want to include those in this audience. I want to have them automatically go to that tier two ad set
Okay
And then because this is such a massive audience and this is showing
Unavailable because it's still updating and populating but what I would do is because there's not like let's say I'm tardy real estate agents
There's not four million real estate agents in the United States
Okay, so they're just saying hey, these are people that look like them but they're not necessarily all real estate agents
So what I might do is come down here and say hey I want this
I want a two percent look like a people opt-in to become a lead, but I also want to target real estate
Brokers, let's say right here. So the National Association of real estate brokers. Let's just go back and say
Agents right here. Actually, I want to do the National Association of
Realtors
Okay, so we'll come down here. So that's about five million people right there
And so now obviously it hasn't fully updated and populated
So that's why it's showing unavailable still but you would see that that 4 million size audience would drill down a lot more
And it would be a lot more specific now you could go through and say I want the National Association of Realtors and then real
Will say realtor and see what it pops up right here. We could say real calm real estate broker realtor
We'll just say that you could drill down more
But typically I drill-down too much. I usually get a broad
Aspect of this detailed targeting right here, but maybe I'll do one or two right here, but I only do this
On the detail targeting when I'm going through and targeting a larger look-alike audience
So a 2 or 3 percent now if you guys are spending anything less than a million dollars per year on Facebook advertising
You don't really ever need to go above a 2 or 3 percent look like audience and if you are you're most likely
wasting your money
I would stick with the 1% look like audiences for the most part and then once you get above about
2500 to $3,000 per day then at that point
You can start thinking about going to these 2 or 3 percent look like audiences. All right
so anyway guys
this is a breakdown of flex targeting and
how to actually implement flex targeting today with Facebook's all their new algorithm updates with the pixel with
Look-alike audiences with all this good stuff that we have at our fingertips
Because their algorithms are so good now that they're a lot better than anything
You could come up with as far as detailed targeting goes and the biggest
mistake that most
Amateurs make and they make it because they just don't know is they don't utilize the Facebook pixel as well as these look like
Audiences so you have all of these Facebook
Advertisers coming in here and just targeting real estate agents and Realtors and all this stuff
So this is a massive bloodbath of everyone fighting over these same exact people. Whereas if you create your own look like audiences
You create your own custom audiences
then you're able to stand out above the crowd because your audience is very specific to you and your
Business and that's why I have no problem going through and breaking all this down and sharing with you guys because everyone's custom audiences
Everyone's look like audiences are gonna be a little bit different and unique to them and their business and that's why they work so well
All right. So anyway guys hope this video was helpful
And also if you guys want my hundred percent free Facebook Ads mini course
I'll add a link down below in the description as well as in the top comment
And if you guys found this video helpful, go ahead and give it a thumbs up
I would greatly appreciate that and also draw but comment down below. Let me know what you guys think of my new glasses
These are blu-ray light blocking glasses. So I'm just trying them out
I've got them on a Black Friday sale and we'll see if they actually help my eyes out since I'm in front of a computer
Pretty much all day long. So anyway guys, thanks so much for watching
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