So this course is the creative BA Creative Advertising with Marketing. It's a new programme
at LSBU, the creative advertising is new, the marketing has been running for many years
very successful with fantastic NSS scores. At a time when the creative industries are
worth 10 million an hour to the UK economy we are developing a number of new programmes
in this area so creative advertising with marketing is one of them. So what you will
be learning in this programme is developing skills in to work in this exciting and expanding
field of digital communications, marketing and advertising, in London where the majority
of the industries is based. The curriculum will be mostly practical with some theoretical
modules as well about 70% practice 30% theory is the balance we more or less have here and
about ⅔ of the modules will be based in the school of arts and creative industries
in creative advertising an ⅓ in marketing so this is a module for creative students
who want to apply their creative talent but who are also entrepreneurial minded and business
minded and want to make sure their creativity pays off.
So students choose this course because it’s unique, it a very unique major/minor offering
between the school of arts and the school of business so it's for students who are creative
and entrepreneurial and who want a creative career that will pay. It also as a marketing
programme is accreditation by the chartered institute of marketing, which is quite special;
very few institutions in the country have that accreditation so we're very very pleased
about that. LSBU is a very industry facing institution and we work very closely with
industry and of course advertising and marketing industries, primarily London based so we have
lots of connections and every programme offers an internship or a placement for students
and this programme has a placement offering in its second year. So why do you study here
as a student, we help create your professional networks to make connections, to get experience
working in the industry and that will really help you getting a good job upon your graduation.
Students I think choose LSBU partly because of our location; we’re based in central
London where approximately 50% of the creative industries in creative advertising and marketing
are also based, so those are our neighbours, so we work with them. They also come here
because of our facilities, the elephant studios was launched last year, it's a multimillion
pound complex and is a really fantastic resource for students to work in and finally we are
the most entrepreneurial university of the year according to Time’s Higher which means
we really give our students the skills and mind-set they need to develop successful careers
in the creative industries which is a very challenging context.
Marketing fits in really well with the creative advertising and marketing degree. We think
the best creatives really need to understand where their clients are coming from, so to
understand their client's problem you need to understand about marketing, so a big part
of this degree is giving you the rules of marketing to help you understand the advertising
planning aspects of things the strategy aspects that the creative strategy then has to meet.
So students from this course will go on to become art directors, copywriters, content
writers, user experience designers, marketing managers the sector is quite vibrant and healthy
and the average salary of people working in the sector is £37, £38, £40 thousand pounds.
They can also go on to a postgraduate qualification.