- Hey there, welcome back.
Today I'm gonna answering a question
from one of our viewers around why it's so difficult
to get job interviews, and how to get employers
to notice you.
By the end of today's video, you're gonna have
a simple framework that you can use
to stand out and get noticed by employers.
This technique is actually one that we've taught
thousands of Work It Daily members
so that they could get their foot in the door
and land their dream job, so let's get started.
So the first step in the process
is for you to understand that the A.T.S. is broken.
A.T.S. stands for Applicant Tracking System,
and it's the system that the majority of companies
use today to gather candidates' resumes.
One of the biggest things that has busted
the job search process these days
is the easy apply button.
You may not realize it, but as a result of that,
now hundreds, sometimes thousands of people
apply for the same job online.
Why?
Because it's easy.
And that has created an incredible amount of competition.
There are tons of people just like you
applying for the same jobs.
As a result, studies show that less than 3%
of the people that apply online ever hear back
from an employer.
I want you to think about that for a minute.
For every 100 jobs that you take the time
to apply to online, you're lucky if three call you back.
Doesn't that sound broken?
It is, and it's why you're so depressed
and demotivated when you look for work online.
It's also why we teach the members of Work It Daily
how to go around the A.T.S. system,
which leads to the next step that I'm gonna teach you now.
Step two is to learn how to connect
with someone who works there.
Over 80% of all jobs today are gotten via referral.
Now that doesn't necessarily mean
your friends or your family or former colleagues.
It can actually be what they call weak ties,
and that's someone who knows someone.
So what do I mean by that?
Well at Work It Daily, we teach all our members
how to create something called an interview bucket list,
and then they target those companies
and identify people who work there
and the people they know who work there.
It enables them to reach out and ask for a referral.
This is one of the fastest and best ways
to get noticed by a company.
However, if you don't know someone there,
you can still reach out to employees at the company
and ask for something called an informational interview.
We have an awesome tutorial about this,
which you can check out here up in this link,
or down below in the description,
and we'll teach you how to reach out to these employees
and ask if they can talk for just a few minutes,
maybe by coffee or over the phone,
so that you can understand what it'll take
to earn a position at that company.
In doing this, you can start to build relationships
with people who work there, and that way,
when a job becomes available that you believe
you're fit for, besides applying online,
you can actually reach out to them and ask
what would it take to get in front of the hiring manager.
This is one of the fastest and most effective ways
to get your resume noticed.
So step three is to build something called
a disruptive cover letter.
Now, if you were able to develop a relationship
and actually get your materials referred directly
to the hiring manager, it's really important
that you design a cover letter that gets their attention.
I'm not talking about a stuffy, boring,
old-fashioned cover letter where you just sit there
and talk about how great you are
and you basically regurgitate everything
that's in your resume.
Those don't work.
I'm talking about a cover letter
that talks about how you get them,
how you feel connected to the company.
Maybe it's their products and services that you've used,
or you love the people that they serve,
or you love the approach that they have,
their values and beliefs.
Whatever it is, you have to show how you identify with them.
Now we have an amazing tutorial on how to do this,
and all you have to do is click the link up here
or down in the description and we'll walk you through
the specifics of a disruptive cover letter,
because I cannot stress it enough,
if you finally get the chance to get your materials
in front of someone, you wanna make
an amazing first impression, and a disruptive cover letter
is the way to do it.
So if you've followed the steps that I just outlined,
you're going to be able to dramatically
increase the chances that somebody takes a look
at your credentials and hopefully contacts you
for a job interview.
But I gotta tell you, jobs are just tough these days.
A lot of people don't realize that there are many reasons
why you can be shut out of the hiring process.
If you're somebody who's been frustrated
with job search, I encourage you to check out
our free tutorial which you can find here
or down below in the description
on the eight ways that you're being shut out
of the hiring process.
It has helped thousands of our YouTube viewers
understand exactly the roadblocks they've been hitting
and how to remove them, and I promise you
you're definitely gonna learn a lot
in a very short period of time.
And of course, if you're looking for help
from career growth experts like myself
and the team at Work It Daily,
please check out our subscriptions.
Our members love the things that we're doing with them.
We give them access to over 200 hours
of video tutorials to help them step-by-step
through every challenge they're working on.
You get to work by messaging directly
with our career growth experts on things like
your resume, your LinkedIn profile,
your cover letter, your interview prep
and a whole lot more, and you're also part
of a private, amazing community of peers
where they're helping each other,
sharing their success stories, and really
building out their networks.
It's an amazing platform and if you check out
the link above or down below, you'll learn more about it.
Okay, did you find today's video helpful?
If so, please hit the little like button,
and of course, share your comments below.
We wanna hear your favorite part of the video today.
Also if you've got more questions, post them down below.
You never know, your question could be the next one
we answer here in the video series.
And of course, we want you to subscribe to the channel,
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and if you'd like to keep the learning going,
then be sure to check out the video links here.
These are videos that thousands of our YouTube subscribers
have watched and told us were very insightful
and helpful in their job search.
And with that in mind, please remember
you're never alone in your job search,
in your career growth, so you always can come back here
and see us, and with that in mind, remember this.
You wanna win, you've gotta Work It Daily.