What's up, you guys Jason Wardrop here and in this video I'm gonna do a little test
So this segment of the video is shot April 30th
2019 and we're going to test out Facebook's campaign budget
Optimization also known as CBO and I'm going to show you guys how to set that up here
I was gonna go through and set this up for my own business run test cuz guys if you're gonna be successful with Facebook ads,
You always have to be testing everything all the new features different ads
Audiences everything to get the maximum results. You can ever it's not a set it and forget it type of thing
You always have to keep things fresh creating new ads creating new audiences all this stuff
And so I just want to kind of give you guys a behind-the-scenes look as you can see right here
This is what I do and I'll explain this here in a second
But what I'm gonna do is come over here. I'm setting up this Facebook ad campaign for website conversions
Now I like website conversions. That's my favorite what I'm going and sending people to a landing page to generate leads
So what we're gonna do for this campaign budget
Optimization you can see down here. You can check this on right there
And basically what this does is when you go through and set up an ad campaign traditionally
You choose your marketing objective and then once you get to this ad set level you're choosing your audience
You're choosing where you want to place the ads and your daily budget or lifetime budget. Now the cool thing is
with this campaign budget optimization
It's going to like if you're spending $100 for per day for the whole campaign
It's gonna go through and spend that hundred dollars on whichever ad sets are
performing the best K and then whatever ads are performing the best so
Basically instead of like taking that budget to an ad set level is taking it to a whole campaign level
So for this test what I'm gonna do and I'll explain why I'm going to do 750 dollars per day and guys
lots of times people stress and they freak out and they're like, oh man, like, you know,
I can't spend ten dollars per day because they forecasted out for 30 days 60 days and you're like
I'm gonna spend $300 or $600 or whatever it is
the truth is this is all for testing and you can usually get the data that you want from a
Facebook ad campaign and know if it's working within the first 24 to 48 hours. So if I look at this
$750 times by 30. What is that? Probably like over?
$20,000 for the month. Well, I'm not freaking out because I'm probably not gonna spend all
$20,000 because after about 24 to 48 hours
I'm gonna go through see if is performing see if it's not
Performing and then from there I can make a decision if I want to actually keep it running or not
now the reason why I came up with
$750 because initially I was thinking of creating it at $600 per day because my cost to acquire a new customer
is on average bound like
530 dollars, so I thought if I'm spending
$600 it's enough juice to be able to go through and give Facebook the ad spend that can produce one new sale every single day
but look here the reason why is because
Hopefully I make this big on the screen right here, but you've got all these ads. This is always how I set this up
So I've got all the ad ideas or previous concepts that have worked and then I have all the audience's so lifetime value
six-figure system purchases all my buyers
The Arsenal mkg pixel an open-ended pixel and then also real estate interest
So those are all the audience's I'm not doing any retargeting in this so this is excluding any of my warm or hot market
This is just going strictly to cold audiences. So this is how I do it
I'm sure lots of you guys were looking at this and like man this this kids old school likewise. Just writing down on paper
I like to visually see things
I like to go through and every time I create a new audience or add I check it off and I just get
Laser-focused for about 60 to 90 minutes however long it takes to go through and create all the different ad sets
so the reason why I'm spending
$750
instead of the original
$600 per day that I was thinking is because I have six different ads. I'm going to be testing and six different audiences
So 6 times 6 is 36
So if I was doing 36 at six-hundred, so let's just do some math here
$600 divided by 36
It's only giving 16 dollars per day per ad set which the way a campaign budget
Optimization works is it's probably not going to give you know, an even 16 dollars every single ad set
But I want to give it a little bit more juice to see how well this is
performing and so I can see if it's gonna be a win or not and so at
750 so we type in 750 divided by 36
That's about 20 dollars and 83 cents per day per ad set, which normally when I'm starting new ad sets
I'll start them at a minimum forty to fifty dollars per day
But like this one for right here testing this new campaign budget optimization
I think twenty dollars per ad set per day is just fine. So
Anyway guys, we'll cut the video right now, and then I'll come back in a few days
Like I said, it's April 30th 2019
So the very last day of April, so I'm wanting to get some new ad sets new ads new campaigns up
For May and then here in a couple days. Once I kind of see the results then I'll shoot that
All right, so we're about three and a half hours into the campaign
And obviously I'm gonna show you guys here in about 24 48 72 hours kind of give you a full-on update
But I just want to show you so I had
$750 per day and we've got about a hundred and forty-three dollars spend. I just want to show you guys how this campaign budget optimization
Distributes amongst the ad set so you can see right here getting about five dollars and 96 cents per lead
Which honestly I'm a hundred percent okay with that. Usually I like to shoot for $8 leads
I'm okay if it goes up to ten to twelve, but usually I like to average about eight bucks
So this is well within the lead cost that I'm looking at but then look at this
We have these different ad sets right here
We'll even zoom in a little bit so you can see it a little bit better
but like right here this one there's only been two dollar spent dollar sixty nine and forty eight cents, so it's not
distributing it evenly across all the ad sets and you can see all of these you don't have any
Results on any of these first ad sets 55 cents and then we come down here
Once again still no results 20 cents 9 cents was very like this one
only one cent has been spent on this particular ad and this ad set and then we moved down here and you start to get
Some actual results right here. Okay, so we've got two
Registrants right here two leads and it's three dollars and 21 cents. That's pretty good
There's about six dollars and 42 cents $8 spent right here, but no leads
so
Facebook what they're doing like early on is they're just
Optimizing they're kind of getting the feelers out there and there might have been some good like engagement with this one
That's maybe why they spent a little bit more money
This one's six dollars and thirty nine cents, but basically their algorithms at work
We got three dollars and 42 cents right here three registrants. This one's seven registrants at a dollar ninety-nine per registrant
351 and so obviously you can see the ad sets that are actually performing they're actually performing a lot better than this
596 but obviously you have some that are a little bit higher case like this one right here
$10 leads $9 759 now, I'm a dollar 58, but there's only one coming in
So anyway, I just want to kind of quickly show you guys a quick little distribution here
So we got three leads coming right here at a twenty dollars spent already of the 143
687 but anyway, I just want to show you $4 for leads at dollar 76
just want to show you guys this really quick after it's been about three and a half hours since this campaigns gone live and
Then tomorrow and even 48 hours
I'll give you guys more of an update and then we can kind of see
How this is performing and what actions I'm gonna take moving forward once we kind of get some more results coming in
alright
so we're back and it's been about 24 hours and you can tell because
By zooming here. We've spent about seven hundred and eighty eight dollars and 32 cents. So
750 dollars for the daily budget which after 24 hours a little bit more than that. So that's all spent
So if you look right here my average cost per result
You can see like lat like after a couple hours is only like 596. I believe it was
Where's now it's 10 dollars and 11
Cents. So what I'm gonna do in the truth is Facebook
Does this automatically they're gonna go through and adjust and see like, okay
You know these ad sets are not performing no leaves are being generated
So they spent 15 bucks here twelve bucks ten bucks here. And so they're gonna stop spending money
automatically so
technically I could probably just leave it as is and just let it run and
Then Facebook's gonna go see like, okay
this one like is producing conversions five dollars and sixty-two cents and
I'll put more money towards that one and then coming down. You see $10 $11 for 24
This has seven conversions right here for conversions right here at 493
And they're gonna automatically adjust it. That's like the beauty of Facebook's algorithm. It's extremely smart
but what I'm gonna do just to kind of help and kind of like force the add spin in the right direction is
I'm gonna come over here and any of these not got a
Lead even generated in the last 24 hours because the truth is guys
When I talk to you about going through and letting your ads campaign run for four to five days
That's typical
If you're only spending five to ten dollars per day on your lead generation on your ad spend. Whereas I spend
$750 in the last twenty four hours seven hundred eighty eight dollars right here
That's enough data to really know if it's performing or not. So coming over here what I can just do
And this is another thing this is another key point where a lot of people they're like I say
you know start out your advertising campaign at ten dollars per day and they freak out because they
Forecasted over the course of 30 days, right?
Where it's like over 30 days you're spending 300 dollars
if you're not used to that this kind of seems like a lot whereas like I started out at
$750 per day which obviously with the campaign budget optimization. Even if I'm shutting off these ad sets. I will still spend
$750 per day, okay
So keep that in mind
But I can force it in the right direction
Of ad sets that I already know are going to be performing and basically kind of help Facebook's algorithm here
So what I'm gonna do is see all these ones like no results. I'm just gonna come over here shut them off
Just go through quick. And then like what I like to do before like any of these other ones that like have actually
generated leads
I like to go through and see which ads in which audiences
were actually bringing those leads in because I want to see if there's any
Consistency is it like a consistent audience is performing well time and time again
or is it a specific ad this is performing super well, and so then
If it's a really good ad then I want to take that ad and try to test out multiple audiences
Whereas if it's a really good audience, it's like let's say this like open pixel right here
Then I want to go through and test a ton of new ads inside of that audience
So that's something that you also want to go through and evaluate
once you're done to going through
And shutting off all these other campaigns that are performed under performing. So like this one right here was like 23 bucks of leave
That's way out of like the range of where I want to spend per lead
I usually like to kind of the max 1112 dollars
But I like to shoot between the eight to ten dollars Li that's kind of my my sweet spot. So coming down here
I'll just shut all these off
So anyway guys I won't kind of like have you watch me shut all these off
But I just wanted to break down the strategy show you guys a live look into this campaign budget optimization
the strategy of how I set it up and then after a couple of hours how those performing after
24 hours once we got some data in
Because I don't know like I think it's helpful for you guys to kind of get an inside look of how I'm running my ads
And how everything's performing so that you guys can kind of see a little bit behind the scenes
So if you guys did find that helpful, go ahead and give this video a thumbs up also drop a comment down below
Let me know what you thought
Or if you'd like me to dive deeper into this campaign budget
Optimization stuff. I have no problem going through and sharing with you guys some different things there. So
Anyway, once again, thanks so much for watching this video. Make sure you hit that thumbs up button
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