What's up, guys? Dylan Sigley here.
Do you want to know the steps to building a real
online business? Most people seem to make it
super complicated, but there's really five simple
steps to building an online business and getting
it to do the one thing that matters and that's
getting sales. So in this video, we're going to
break down those five steps so you can build a
real online business and get from A to B as fast
as possible without all of the fluff and bells
and whistles that are usually included when
building an online business.
Have you ever felt like building a real online
business that drives consistent results, freedom
and control. Online business can feel uncertain,
confusing and overwhelming.
But what if you had the vision, mindset and
actions to get from A to B in building online
business step by step, so you can live a life
freedom, consistency and control.
But before we jump into the video, don't forget
to subscribe and hit the notification bell so
that when I released more marketing strategies,
tactics and stories, you'll get notified.
And if you like the video, don't forget to like
the video. So let's jump into it.
Most people make building a business, especially
an online business, super complicated.
But at the end of the day, the only thing that
really matters in your business is your ability
to get sales. It doesn't matter if you have a
fancy website. Your logo doesn't matter.
The colors you choose don't matter.
The only thing that matters is sales.
So if we can take that premise, the fact the only
thing that matters is sales and use that to
extrapolate and create the system for building
the online business and the fastest way possible.
These are the five steps that we would end up
with. And if you implement these five steps, it's
all you need to building a real online business.
So what I'm going to use as an example here in
the application of these five steps is a
service-based business, which I always focus on,
Of course, with drop's servicing.
It's all about figuring out the right offer and
putting that offer in front of the right people.
And if you can do that, you're gonna be able to
get sales consistently.
And the more you put that off in front of the
right people, the more sales you're going to get
consistently. So the faster you'll be able to
grow your online business.
So let's jump into the five steps.
Now, the five steps are find a the business idea,
reverse engineer the competition, deploy your
competitive advantage, irresistible offer,
disseminate your message then test and scale.
These are the five things that you need to
employing to build a realigned business and drive
consistent sales. So let's break down each one in
terms of the steps you need to take in order to
get them done. So step one is find a business
idea and there's lots of ways you can go about
finding a business idea.
We can put them into two groups, though, going
out there and finding ideas that are already
being implemented and coming up with random ideas
yourself based on your own imagination and then
going out finding out if they're being
implemented. So for the first category, that's
two ways you can really do it.
The first is going on to Facebook and LinkedIn
and going into the entrepreneur groups, the
business groups, and just having a look at what
other people do. And you're going to see pretty
quickly that people talk a lot about what they do
and you can take what they're doing and go and
have a look and see what other companies are
doing this too. On top of looking at Facebook and
LinkedIn groups of business ideas, you can also
go on to freelancer sites like Fiverr and
freelancer.com and look at what kinds of services
are being offered there.
Because the services that are offered by
freelancers are also offered by large companies.
And you can be one of these large companies, but
you can also come up with something yourself,
right? Like it's pretty basic.
Just come up with a problem to a solution.
But the one caveat being just make sure that the
solution you come up with can be offered and
delivered digitally because obviously we're
building an online business here.
So we need to be able to solve that problem
completely online. So the next step, once we've
found our business idea, is to reverse engineer
the competition because we don't want to reinvent
the wheel here. We want to do something that's
already working out in the market because the
people that start brand new businesses and build
entire new industries usually end up failing or
end up with a bunch of errors in their back,
meaning they lose a lot of money in doing so.
And obviously, we don't have a lot of money to
lose when we're building our first online
business. And we probably don't have some amazing
idea like Bill Gates did or Mark Zuckerberg or
whatever it may be. We need to find something
that is actually already working in the market so
we can simply replicate that system and get
similar results, because most likely we're not
trying to become a billionaire or anything like
that. We're just looking to get freedom and to
reach that freedom level income that we're after.
We just need to build a business already working
out there and get some of that income flowing our
way. So you can quickly figure out whether your
business idea is one that is being implemented by
a lot of companies already by doing a quick
Google search. And what you're going to see in
that Google search will be some ads and also some
organic results.
So the results for your business idea can be
either and you really want to say at least five
different companies offering your service,
offering your business idea, and then from there
you can validate whether it's a good idea or not.
And you can start looking into your competitors
and seeing exactly what they're doing and what
the offer is. So you can start to backward
engineering and build your own system based on
theirs. Now, once you've got a good idea for your
competitors are doing and what their system is by
doing a bit of competitive research on them, you
can then go about deploying your competitive
advantage or building your irresistible offer
based on this, because as an online business, we
have a competitive advantage over the traditional
businesses out there. Because we're completely
virtual, we can take advantage of communication
technologies and a global labor pool to make our
costs a lot lower than our traditional brick and
mortar competitors.
So we can deliver the same level of quality at a
much lower cost than our competitors and even
undercut them on price and that ability to
undercut them on price because of our much lower
costs as a competitive advantage and allows us to
build and offer around that lower price.
And the beautiful thing about it is we don't need
to offer these lower prices forever, because once
you have a few clients paying you month after
month, you're going to hit your target freedom
and come pretty quickly and you won't need to
worry about constantly searching for new clients.
So you can start to charge more and more over
time. But now that you've found a business idea
that is already working out in the market and
you've created an offer based on that by
combining the freelance teams that you find with
the competitors that you find, you can start
putting that offer that you craft out into the
market. Now, there are many ways to disseminate
your message across the Internet.
But these two really groups to this, you have the
paid methods, where need to pay some money in
order to disseminate your message.
And then you have the free methods, which usually
take a lot more time to go and do it because
you're not willing to spend any money on doing it
in the beginning. So the free methods include
cold email, social media, social outreach, and
then the paid methods include Google, Facebook,
LinkedIn ads, etc. Now, what you choose will
really be based on how much time or money you
have to invest. If you have more money, you're
going to invest in the paid methods because you
have less time, right? You might have a full time
job and you don't have so much capital to invest
in your business and you don't have so much time
to invest in your business in the beginning, but
you have a bit more cash and capital that you can
put in and scale it up.
So that way you're more likely go for the paid
methods rather than the free methods because you
have more money than time and then vice versa.
Right. Maybe you don't have a lot of cash to
invest. You only have a Part-Time job or you're
in college, then you have more time most likely
to invest in your business. So you might be able
to put a few hours a day into it and putting a
message out there. But it's really best to decide
on one of these marketing channels in the
beginning. Don't try and do all of the marketing
channels at once, because if you do, you're going
to dilute your attention across all of them and
you're not going to be able to master any one.
Whereas if you focus on one, you're going to be
out to get results with it a lot quicker because
you gonna find out what works and what doesn't.
A lot quicker. You only have so much time and
energy and money to go around.
So it's better to focus that all on one point.
But once you've crafted your message and figured
out which audience are going to put their message
in front of, it's time to actually go out there
and test it. So you're going to take your message
and you're going to put it out there via whatever
marketing channel you decided on.
And what you need to do at this stage is test.
You want to test different variations of your
offer. You want to test to headlines your text,
your images, your audience that you're going
after, your landing page.
The sales process test everything because as you
scale up over time, your cost per sale is going
to go up. So you're going to need to be able to
maximize your conversion rates in order to keep
costs as low as possible.
And then what you can also do is start building
out the back end, meaning once someone makes a
purchase, offer them other things that they'll be
likely to be interested in as well.
In that way you can increase your lifetime
customer value or average order value
essentially, that way you can increase your
lifetime customer value and you'll be able to
spend more to get more clients giving you a
competitive advantage once again.
And on top of that, once you've got a system
that's working, once you got an irresistible
offer and you're able to put that out into a
marketing channel and get results, you can start
expanding into more marketing channels and even
copy and paste the entire system until a
completely different service and scale that way
as well. So there's so many options.
But the most important thing with this is just
keeping it simple. These five things are the only
things that really matter and building a real
online business. And if you focus on these five
steps, you'll be able to build a business and get
clients very quickly.
And you won't need to worry about all of the
fluff and bells and whistles that people usually
discuss because getting sales is all that matter.
And if you focus on these five things, you're
going to get sales very quickly.
So I look forward seeing your next video.
Don't forget to like and subscribe and I'll talk
to you soon.