Today I want to talk to you about how to build out a group coaching program when you feel
stuck at a certain income in your business and you want to scale and increase your income
without working more.
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Hi there coach, it's Carolin Soldo here and I'm back with another episode to help you
go from passion to profits in your coaching business.
Today I want to talk to you about building a group coaching program.
And that is going to be a very important component in your coaching business if you want to scale
your income without necessarily working a whole lot more.
I also want to make sure you stay until the end because I'm going to give you a very special
download today.
Over the last 12 months I've been able to increase my income and literally multiply
it by 10 times and work with thousands of clients from all over the world with my team
because we have rolled out what we call a hybrid coaching program which is a group coaching
program.
Let's talk about what exactly you need to build a group coaching program.
So the first thing you want to do is think about your program outcome and the objective
so that what you're building and the ingredients you're putting into this program will help
you accomplish a certain outcome.
For example, if you are a weight loss or fitness coach, your outcome might simply be weight
loss, losing five pounds, 10 pounds, 20 pounds.
If you are a mindset coach, maybe the objective of your program and the outcome is for your
clients to have a whole new outlook on life.
So let's think about all those requirements that you have on the outcome and the results
you want your clients to achieve.
That's your program objective.
The next thing you want to think about is your lesson plan.
You're not hosting one-to-one sessions, or at least not as many.
And therefore, you will be creating a curriculum which you will deliver in a workbook or video
or audio format to your clients.
And that's why you will want to have a plan which includes modules and steps and pillars
that you can follow along on this journey to your program objective and the result you
want to create for your clients.
So I want you to think about all the important milestones that your clients will be achieving
with you on their journey to success.
Your client is over here with certain issues and problems that are very urgent for them
and they're looking for a solution.
And your responsibility as a coach is to help them bridge the gap.
So your program will include certain milestones that your client will achieve along the way.
Makes sense, right?
Have you thought about a name for your program?
I have two recommendations for you.
The first thing you can do is think about the journey, the journey that the client will
go on, the steps they will be taking and what they will actually be doing, right?
To give you an example, our flagship program is called Brand Your Passions because what
we do is help you brand your passions, build a business around them and bring them to the
world.
You can also name your program based on the destination, right?
So think about what exactly you're creating for your clients.
What is the outcome?
What's your objective?
What is that big result that they will accomplish with your help?
And to give you another example, our 12 month mentorship program is called The Powerhouse
Coach.
And I called it The Powerhouse Coach because my goal for you, when you go through this
12 month experience with me, is to turn you into a true powerhouse coach.
Price.
Money, money, money.
Let's talk about your program price.
It's a very important conversation to be had.
I find that most new coaches have a tendency to undercharge and under price and undervalue
themselves, and I don't want you to be one of them.
So how do we price a program?
We do not price it by the number of sessions you're giving, the number of videos you're
including, not even the number of workbooks, not the time that's in the program.
We price the coaching program based on the result that you're giving.
So when you're building out this new group coaching program, think about your program
objective again.
Now it's time for you to actually launch out and deliver your program.
So let's talk about the logistics, okay?
What I recommend to you is to use what I call a hybrid program structure.
And we actually have pioneered the hybrid program and we've come up with this name because
it is a combination of methodologies from one-to-one coaching and group coaching, and
it brings together the best of both worlds.
And this is important because if you want to be taking on 30, 40, 50 new coaching clients
every single month, you want to make sure you're not sacrificing client results.
So let's talk about how the hybrid coaching program actually works.
The pieces are one-to-one coaching, Q&A calls, a membership site, personalized reviews, optional
retreats, a Facebook group and of course email access.
Now let's break those down in detail.
The first component of your hybrid coaching program are one-to-one coaching sessions.
So how do we actually do this?
Well, instead of giving them a weekly one-to-one coaching calls, you offer them one coaching
call a month, a coaching call every two weeks, whatever you think is still sufficient for
then to have accountability and for them to feel like they have contact and a touch base
with you and maintain those results and maintain their progress towards their goals.
By cutting down your one-to-one coaching time, you're going to be able to open up your schedule
and take a lot more clients into your hybrid coaching program.
The next thing you want to do is offer them Q&A calls, right?
And the Q&A calls are important because you are taking away some of those one-to-one coaching
sessions.
Of course your clients will have questions, of course your clients want to connect with
you, they want to ask you about their progress, they want to share, they want to give updates.
And that's where group coaching calls and Q&A calls are so important.
How do we do it in Brand Your Passions?
We offer two Q&A calls a week.
We have a Monday call and a Friday call.
And I can honestly tell you that those are my most favorite times of the week because
I get together with my clients and my team and we actually dive in and we do some really
hands-on work.
Another really big benefit of your Q&A calls is going to be the group structure because
your clients will actually learn from each other.
Someone might ask a question that someone else may not even think about right now.
So they're learning from each other and they're learning from the questions that are being
asked on that call.
The next thing you want to offer is a membership site.
Think of the membership site as the house of your group coaching program.
This is where clients log in to access workbooks and templates and worksheets and videos and
more.
In our membership site clients will find their weekly modules, their bonus content, their
information, their billing information, their passwords and all the other important information
and course materials they need to succeed.
Next up we have personalized reviews.
Again, you're not a course creator, you're not an information marketer, you're a coach.
And that's why I believe it's so important for you to give personalized feedback to your
clients.
In the hybrid coaching program we have personalized reviews included because your clients will
be making plans, creating documentation.
They will actually implement things in their business, in their lives, in their relationships,
right?
And they will want feedback from you.
So this allows you to actually look at the documentation that's being created or look
at things your clients are doing in their daily lives and then give them private feedback.
Of course email is very important in your hybrid program as well.
So make sure clients can actually email you to ask their questions, give you feedback
and send their check-ins.
There are two other pieces that I think you should have in your hybrid program, in your
group coaching program, and those are Facebook groups and live retreats.
Facebook groups are really important because those actually create this community sense.
This is where your clients can come together and they can coach each other, they can support
each other, because this way you can go into the group and you can actually share announcements
with your clients and so much more.
It creates for a real sense of community and it helps your clients get even more out of
your programs.
Now, live retreats have been so super successful for me and my team.
We host live retreats at least three times a year in locations all over the world.
We went to Costa Rica this year, we went to Scotland, Hawaii, Las Vegas.
Next year we're going to Portugal, Montana and more.
And live retreats allow your clients to actually work with you hands on.
I can't tell you how much I enjoy and love sitting next to my client and actually helping
them get things done in their business right then and there.
Of course there are pros and cons to one-to-one coaching programs and group coaching programs
so I'm curious what you prefer.
What do you think is more effective?
Post your comments below and let's have a conversation.
Bonus time, bonus, bonus, bonus time.
Bonus.
Ready to launch?
Let's launch your group coaching program.
Step number one is to sell it before you build it.
This is very important.
I want you to make money in your business.
I want you to take the money and reinvest it in advertising, in branding, in hiring
and all those important things.
So don't spend all the time creating the workbooks and the videos and the content.
Create that stuff later and start by actually selling the program.
Another great tip I have for you is to create a wait list.
When I launched Brand Your Passions for the first time, I actually had a wait list.
So about five weeks before the actual launch of the program, I went out there on social
media and to my email list and I said, "Guess what?
My new program is launching soon."
And I was able to host webinars, send emails, go on Facebook and social media and tell people
about my wait list.
They were adding themselves to the wait list, and when I was ready to actually launch the
program I already had people ready and hungry to buy.
The last tip I have for you to help you really scale your business is hire team coaches.
I've been able to hire 14 team members over the last 12 months who are helping me coach
my clients in all different capacities.
We have a marketing coach, we have a mindset coach, we have a sales coach, branding coach
and technology coach and breakthrough coaches who are all there to serve my clients, to
serve you, but to also serve me.
And one thing you can do almost right away is hire a coach to help you take over your
one-to-one coaching sessions.
As promised, don't forget to download your group coaching program template.
This is actually a template that I give to my private clients to help them build out
their group coaching programs including their modules and pillars and the milestones that
they will be including in their curriculum for their clients.
So download it.
There's a link in the description below.
Print it out and get to work to build out your group coaching program so that you can
launch it to the world right now.
And if you need help marketing your business and getting new clients into your coaching
program, watch the video on the YouTube card where I'm going to show you how to market
your business and get new clients into your group coaching program every month.
If you enjoyed this video, hit the like button.
Make sure you subscribe and share it with your friends.
Thanks so much for watching and have fun building your group coaching program.
Do you want to build a successful online coaching business but you're not sure how to get started
and you're scared of wasting time and money on the wrong steps?
Let me be your coach and show you the right steps to quickly launch your business, attract
the perfect clients and multiply your income.
To learn more, go to coachingbusinesstraining.com.