So you can see right here it says lookalike audiences are unavailable for audiences
What's up, you guys Jason Wardrop here and in today's video
We're going to talk about Facebook's new algorithm update seems like it happens every single week
I'm gonna give you guys the nitty gritty info here that they took away
Look like audiences what that means for you and how to actually adapt and change your retargeting so that you can still run
Effective Facebook ads so we're gonna get into the Facebook Ads manager. I'm going to show you guys everything today
So don't worry now
The thing that you got to take note is that this is not a hundred percent rolled out to every single Facebook Ads account
So in your Facebook guys account, you might not see it yet and in some you might see it you might be freaking out
I'm like, oh man, my facebook guys are not gonna work anymore
But let me go through break down exactly what it means what it means for you and how you can actually adapt to still have
Facebook Ads effectively work for you and your business, right?
So let's just take a step back and let's go back and I want to break down
What this means that they took away look like audiences
For what ad types what ad campaigns if you are in the real estate industry
This is a hundred percent affects you so make sure you guys check in here. So let me just zoom out really quick
I just zoomed in so you guys can see that
Zoom in again. So I'm gonna refresh this we're gonna come back here to the ads manager
So leave this page, so if we're going through and we're creating a new Facebook ad campaign, so we come over here
Let me just change the account
I want to make sure it's an account that actually shows this cuz like I said
It's not gonna show up on every account but it's coming so you have to watch this video
You have to prepare for it. Even if it's not showing right now and you slide your account
So we come over here to create campaign
Just like normal. We're gonna start over and
Right here at the very beginning where it says choose your marketing objective. Remember how we used to just show this down here?
Well now we've got this new special ad
Category and it's got this little pop-up right here. So if you guys are not seeing this it's coming. Don't worry
But let's just break this down so that once it does come to your facebook ad account
You know how to actually prepare and you're not freaking out not completely worried about it
So this is new category required for us credit employment and housing as alright
so if you're in the real estate space housing ads says if you're based in our
Targeting the US and our creating campaign that includes ads that relate to credit
Employment or housing? You may choose the category that best describe your ads. So if we come down here
We just check this box. I'm creating a campaign for ads in a special ad category, which if you're in real estate
That is you so we're gonna click on this right here
And we're going to come down here and instead of employment we are going to do housing. So this is ads for real estate listings
homeowner's insurance
mortgage loans loans or other related opportunities
so we click on this right here because if you're gonna go through market a listing an
Open house trying to get people help with their mortgage or whatever is with their loans refinancing
This is you and this is going to greatly affect your targeting options
Which there's nothing to worry about everything still a hundred percent fine. Okay. Now we're gonna come down here
let's just say we're gonna do a lead generation ad because the two main things I want to show you guys in this is
The campaign setup the marketing objective choosing this like right here
Like I just showed you and then also the targeting options
Right, then the ad setup is really all the same
So go in my other videos on how to actually setup the ad for the copy and paste Facebook ad template all that stuff
Okay, so we're just gonna give it a campaign name. We'll just leave it as that and then coming down here
We've got the Facebook page that we come through and we target from and then coming down here
Look at this creating a new audience. Now if you've watched some of my previous videos
It's very powerful to create a look-alike audiences
Now you might think well Jason, what is a look like audience?
If you're brand new to Facebook ads or brand new here to the channel, what is a look like audience?
basically if you have let's say
1000 leads or 1000 buyers and it could be 500 isn't like 1000 just an example
Let's say you have 1,000 people who have bought a product from you
Well, we know that these 1000 people are hyper targeted. They're the exact people that we want. And so what Facebook does
Is we go give Facebook these 1000 people and then they will find people that look alike. That's why it's called a look-alike audience
look-alike that person so you can have a 1% audience 2% 3 and it gets in all this like
statistical stuff of standard deviations algorithms all this crazy stuff that
we don't really need to know because we'll leave that to the smart people but
Coming down here. You're usually where you chose. Those look like audiences was right here in the custom audiences
So we'd click on this and we'd have this pop-up of all look like audiences or custom audiences
You can see now it does not show that okay. So we've have these special ad audiences
so what we can do instead is
We can go through and this is another new tool that
Facebook is launching which I'll have to shoot another video showing you guys how the special ad audiences work how you create them?
how all that stuff happens
So if you guys want that video drop a comment down below and I can make that video happen for you guys
But they've taken away all of the look like audiences
Okay other things that they've taken away for the housing opportunities which everyone in real estate
Which I'd say is a majority of everyone that watches my channel
greatly affects you so down here you
Can't go target by zip code anymore and they've been talking about this coming for a long time
Now you can't target a specific city
You can't target by age gender will show you guys all that here, but they've been talking about it forever
but for those accounts that this has already rolled out in
It's happened. Okay, it's it's here. So what we come coming down here and do it's a zip code selection is unavailable
Okay, let's just zoom in so we can read this a little bit better
location of selection must include all areas within a
15-mile radius of any selected city address or drop pin, okay
So remember how back in the day we go through and say like hey
we only want to do this current city or this city with a 5 or 10 mile radius or whatever was well it has to
include a 15 mile radius because
Facebook doesn't want to get into all the discrimination and everything that you know, our country is all like very worried about right now
So what you want to do here? He's coming here. Same type of thing you go in here type in your city
So let's say I'm currently in Provo Utah. So we'll say Provo, Utah and then it's automatically set to a 15 mile radius
Okay, so you can't go anything lower than that?
Obviously you can go greater than that if you wanted to but we'll just do 15 mile radius
And once again if you guys have seen other videos on my channel
You guys know this to be true?
what you want to do is instead of having everyone in this location because that's gonna cover people that are even
Traveling through this city. You just want to do people who live in this location and that is for these housing as people
You know if you're marking a listing in an open house, if you're trying to, you know, help someone with a loan
Whatever it might be
Then coming down here you can see ages this option is fixed and can't be changed
Now 18 to 65 and gender all you can't choose between male-female all that stuff and guys
Honestly, if you guys been watching my channel for a while now, this really doesn't matter this doesn't change anything
Right. I mean if you guys been watching my channel
I've all along I've said to leave this all open-ended it actually works better
And if you're not discriminating, you're not going to get your ads shut down
You're not gonna get your Facebook Ads account shut down, which is even worse and you're just you're all set and ready to go
Okay, so coming down here
Detail targeting. Okay, some details targeting options which may include demographics
Behaviors or interests are unavailable. Okay, excluding any detailed targeting selection is unavailable as well
Okay
So going through and excluding Realtors and real estate agents real estate brokers like you used to be able to do
Obviously you can see that that is unavailable now now don't worry guys. Like the thing is is in your area
Yes, there might be a lot of real estate agents
There might be people that see your ads and they opt in to see your little process or strategy
Guys that that's such a small insignificant number of people that I just wouldn't worry about it. Okay
The thing is is if you're going through and they're seen your ads
It's more of them seeing competition and then they're getting the fear of like, oh man so-and-so just dominating the mark
I see their ads everywhere. And so honestly, it's just better off for you anyway
Okay, then coming down here
We still got the automatic
placements and we've got all this stuff that we just leave as is we choose our daily budget and then we go on and we
Create our Facebook ad as normal, right but guys
I just wanted to shoot this video really quick because this is something that is starting to roll out as you can see
a lot of accounts
I've already talked with a lot of people that have been freaking out and like oh, man
They took away looking like audiences
They took away the option of doing a lot of these
targeting these ages the gender all this stuff you guys honestly at the end of the day if you've been following my channel for even
A year, I've been talking about this exact strategy for a long time
now you might be thinking will Jason how does this affect like the look like audiences and how we can we effectively use
Facebook and Instagram ads
And still target a very niche niche demographic
Well, if you go back and watch my video that I just launched, okay
I talked about YouTube advertising and the great thing about YouTube advertising is all of these options are still available
Okay. So what you can do is you can use a Facebook pixel
You can put that on your website
so what a Facebook pixel is is it tracks every single person that comes to your website and
Facebook and Instagram know exactly who all those people were then you leverage YouTube
To get people that are in your exact target market you can still target by income
demographic by all the stuff that you know people that are homeowners and
Usually YouTube to send people to your website. And then anyone that's coming from YouTube to your website
Facebook's able to track and
pixel every single person that comes and then what you do is you create one of those little special audiences those custom audiences of
everyone this is your website and
They're very highly targeted. Okay, because we know they're in market. We know they're homeowners that we know they live in your specific area
They're a higher income earner or whatever it is
and then you leverage Facebook with the YouTube ads or Google ads or whatever it is and
You're able to see your ads become that much more profitable. All right
So anyway guys if you guys want a free Facebook Ads mini course on how all the stuff works
I've got a link down in the description as well as in the top comment
You guys can jump in check all that out, but I wanted it quickly it shows for you guys
so if you guys are in the real estate space this greatly affects you and
I want to just like go through and show you guys all these things. So you're not
worried about it because every time a new change happens with Facebook everyone gets worried and
The truth is is they get worried from the headlines. They have all these clickbait headlines like oh no, I like that
This is totally like broken now. It doesn't work. The truth is nobody actually reads the article
No, one reads the actual Terms of Service thing and don't read the policies. They don't read the changes if they just read those
It's really not that big of a deal, right?
so anyway
that's why I
Make these videos right here on my channel
Cuz I actually will go through I'll read everything and so you guys don't have to worry about it
So I'll share with you guys what I've learned and from my experience and running ask for a lot of clients and for myself
So anyway, if this video is helpful, go ahead give it a thumbs up. I would greatly appreciate that
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So with that said guys
thank you so much for watching and
drop a comment down below if you guys want me to make that video on the special ad audience and any other question that you
Guys have on this new special ad category when it comes to housing as and that can help answer all those questions
So I comment once again, I comment every single one of the comments below
So make sure you guys comment and if you guys want my personal feedback and I'll make that happen
So with that said thanks so much for watching and I will see you in the next video