>> Tucker: USED TO BE FIVE YEARS
AGO, YOU DO YOUR THING, WE’LL DO
OUR THING.
WE DON’T BOTHER EACH OTHER.
THAT WAS CALLED TOLERANCE.
YOU WANT TO DRESS UP LIKE A
WOMAN, FINE.
NOW THE RULES HAVE CHANGED
COMPLETELY.
WORSHIP ME AS I DRESS UP LIKE A
WOMAN OR I’LL CRUSH YOU.
THAT’S WHY SUDDENLY EVERYTHING,
EVEN BEER CANS, ARE CELEBRATING
AND PROMOTING TRANSGENDERISM.
BUD LIGHT HAS JUST RELEASED A
COMMEMORATIVE CAN.
HIS NAME IS DYLAN MULVANEY.
HERE IS ALYSSA HIRESHIED SAYING
SHE IS THE FIRST VP OF BUD LIGHT
TELLING US BUD LIGHT LOVES DYLAN
BUT HATES ITS OWN CUSTOMERS.
>> SO I HAD THIS SUPER CLEAR
MESSAGE.
WE NEED TO EVOLVE AND ELEVATE
THIS BRAND.
WHAT DOES THAT MEAN?
IT MEANS INCLUSIVITY.
IT MEANS SHIFTING THE TONE.
IT MEANS HAVING A CAMPAIGN
THAT’S INCLUSIVE AND FEELS
LIGHTER AND BRIGHTER AND
DIFFERENT AND APPEALS TO MEN AND
WOMEN.
REPRESENTATION IS AT THE HEART
OF EVOLUTION.
YOU HAVE TO SEE PEOPLE WHO
REFLECT YOU.
WE HAVE THIS HANGOVER.
BUD LIGHT HAS BEEN KIND OF A
BRAND OF BRATTY KIND OF OUT OF
TOUCH HUMOR.
IT WAS REALLY IMPORTANT THAT WE
HAD ANOTHER APPROACH.
>> Tucker: OUT OF TOUCH?
IS THERE ANYONE MORE OUT OF
TOUCH THAN THAT WOMAN?
IS THAT WOMAN THE PERFECT
PHYSICAL EMBODIMENT OF THE
PROBLEM IN AMERICA?
YES.
HOW DO PEOPLE LIKE THAT TAKE
CHARGE OF OUR COUNTRY?
THE LEAST IMPRESSIVE, THE
DUMBEST, THE MOST REACTION,
PEOPLE WHO LIVE IN THE TINIEST
WORLD RUN EVERYTHING.
PEOPLE WHO DRINK LIGHT ARE NOT
IMPRESSED.
JOHN RICH IS ONE OF THEM.
HE IS FAMOUS SINGER SONGWRITER,
COUNTRY STAR.
HE JOINS US WITH HIS THOUGHTS ON
BUD LIGHT GOING TRAPB.
I APPRECIATE YOU COMING ON
TONIGHT.
WHAT DO YOU MAKE OF THIS?
>> THERE’S A LOT OF SMART REALLY
HAPPENING PEOPLE THAT SIT AROUND
BIG CONFERENCE TABLES AT ALL THE
MAJOR BRANDS.
THEY SPEND MILLIONS OF DOLLARS
TO MARKET THEIR PRODUCT.
TO DO WHAT?
TO SELL MORE OF IT.
WHETHER IT’S BEER OR COUNTRY
MUSIC OR PICKUP TRUCK OR PRETTY
MUCH ANYTHING YOU CAN THINK
OFIT’S THEIR RIGHT TO MARKET IT
HOWEVER THEY WANT.
THEY’RE MAKING A BET THIS IS
GONNA SELL MORE PRODUCT.
I’M ALSO IN THIS WORLD.
I SELL MUSIC.
RED NECK RIVERA IS A BRAND OF
MINE.
I KEEP IT SIMPLE.
I GO GOD, FAMILY AND COUNTRY.
IF YOU LOVE GOD, FAMILY AND
COUNTRY, YOU’LL PROBABLY LOVE
RED NECK RIVERA.
WHAT’S HAPPENING, TUCKER, PEOPLE
WHO HAVE BEEN LOYAL TO BRANDS
FOR DECADES ARE FINDING IT HARD
TO STAY LOYAL TO THEM SO THEY
START HUNTING DOWN OTHER BRANDS
THAT THEY CAN SUPPORT.
THERE’S TONS OF UP AND COMING
AMERICAN BRANDS THAT PEOPLE ARE
FLOODING TO, KIND OF LIKE MINE.
>> Tucker: SO YOU REALLY GOT TO
HOPE -- IT’S NOT EVEN OWNED BY
THE BUSCH FAMILY.
BUD LIGHT SALES OVER THIS.
I DON’T WANT TO BE MEAN OR ROOT
FOR BANKRUPTCY.
I THINK IN THIS CASE WE HAVE TO
HOPE FOR THAT.
>> I THINK THE CUSTOMERS DECIDE.
I OWN A BAR IN DOWNTOWN
NASHVILLE.
OUR NUMBER ONE SELLING BEER UP
UNTIL A COUPLE DAYS AGO WAS
WHAT?
BUD LIGHT.
I GOT CASES OF BUD LIGHT.
IN PAST SEVERAL DAYS YOU’RE HARD
PRESSED TO FIND ANYONE ORDERING
IT.
AS A BUSINESS OWNER, IF YOU
AREN’T ORDERING IT, WE GOT TO
PUT SOMETHING ELSE IN HERE.
THAT’S CAPITALISM.